Wouter van Geel

Translating complex business strategy into a clear, actionable product strategy and roadmap, ensuring product development aligns with long-term company vision.

Prioritizing features and improvements to optimize development cycles and maximize value delivery for the returns platform serving 500+ webshops.

Leading a cross-functional product team, including UX/design and product support, to foster optimal cooperation and deliver high-quality solutions.

Creating compelling pitches and shaping detailed documentation within the 'Shape Up' process, streamlining product development and communication.

Acting as the primary point of contact for internal stakeholders, ensuring seamless communication and alignment on product initiatives.

Contributed to the development of an online returns solution that automated and simplified processes for 500+ webshops, enhancing operational efficiency.

Implemented a smart return form to prevent unnecessary returns, directly contributing to reduced return costs and faster handling for webshop clients.

Developed features for the returns portal, providing webshops with granular control and visibility over return reasons and processes.

Supported the expansion of the Returnless platform, integrating with over 20+ external systems to extend functionality and market reach.

Owned the FLAIR SaaS product, a cutting-edge automated render pipeline, delivering hyper-realistic renders at speed and scale for commercial fashion photography.

Collaborated with businesses to leverage digital product creation, significantly enhancing their capabilities in generating visual assets.

Managed the product backlog and development roadmap, ensuring features aligned with market needs and business objectives for a SaaS platform.

Grew the Integration Management team from 3 to 9 members, establishing it as an influential force within the company.

Expanded the integration landscape to over 60+ integrations, including 4 new types (ERP, WMS, Fulfilment, Marketplace), significantly boosting platform capabilities.

Developed and launched a Marketplace knowledge deck that directly contributed to closing some of the company's largest deals.

Transformed external integration partner collaboration from waterfall-based to an agile framework, improving efficiency and delivery speed.

Introduced a new API landscape supporting a significantly broader range of use cases, enhancing the overall integration toolset.

Maintained critical technical relations between Sendcloud and partners, effectively resolving technical challenges to ensure seamless collaboration.

Co-founded the Integration Management team with two other Technical Partner Managers, focusing on strategic integrations for the Sendcloud platform.

Identified and cultivated potential for building and maintaining new integrations with partners, contributing to the growth of the platform's ecosystem.

Realized business-critical software applications in accordance with complex functional and technical specifications within rule-heavy systems.

Integrated applications into enterprise environments, ensuring seamless functionality and adherence to architectural standards.

Conducted thorough testing, documentation, and quality assurance processes, maintaining high software standards and guidelines.

Pitched and implemented process improvements to clients, enhancing operational efficiency and user experience.

Supported project planning, production, and implementation, playing a coordinating role in various projects to ensure timely delivery.

Conducted comprehensive research on non-centralized communication tools, identifying blockchain as the optimal solution for a given use case.

Developed a Proof of Concept for a blockchain-based communication system, demonstrating technical feasibility and innovative application of emerging technology.