Jenny Lee
Vice President of International Marketing at L’Oréal
565 Av. Lic. Eugenio María de Hostos, San Juan, 00918 Puerto Rico, 00918, San Juan, USA.About
A passionate and decisive Vice President of International Marketing, she brings extensive experience in multinational corporate management and luxury brand operations. She successfully opened a personal beauty salon and spa in Puerto Rico, adept at integrating professional expertise, innovative strategies, and customer experience. A lover of art, sports, and travel, she values elegance and wellness in her life and has extensive research and practical experience in financial investment.
Work
L’Oréal, San Juan, Puerto Rico
|Vice President of Marketing
San Juan, Puerto Rico, USA
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Summary
Promoted to Vice President, responsible for marketing strategy in Puerto Rico and surrounding markets. Partnered with the Condado Vanderbilt Hotel to open a personal beauty salon and spa. Led the team to implement digital marketing and guest experience innovation. Flexible work schedule, balancing golf, travel, and personal life.
Highlights
Transferred to the Puerto Rico branch to oversee regional marketing strategies and promotional activities.
Managed the team, conducted market research, and developed product promotion plans.
Successfully increased brand awareness and sales in the local market.
Analyzed market trends and competitive landscapes to identify new growth opportunities, informing strategic decisions that enhanced regional brand presence.
L’Oréal, New York, USA
|Sales Associate
New York, New York, USA
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Summary
Responsible for US market sales, building and maintaining high-end customer relationships. Implementing sales strategies to drive brand growth in the regional market. Improving team performance and customer satisfaction through professional training and customer service.
Highlights
Facilitated robust partnerships between multiple European luxury brands and Asian markets, significantly expanding their regional footprint and market share.
Led comprehensive evaluation and resource integration for regional investment projects, including short-term transactions, cross-border M&A, and high-end real estate ventures.
Represented clients at premier international fashion and financial summits in Paris, Milan, and New York, fostering critical cross-regional collaborations.
Guided teams to successfully execute multi-million dollar projects, consistently ensuring high returns and effective risk mitigation.
Education
Massachusetts Institute of Technology (MIT)
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Bachelor’s Degree
Engineering/Business
Bronx High School of Science
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High School
Science & Technology
Awards
Annual International Market Expansion Award
Awarded By
Asian Luxury Brands Alliance
Recognized for outstanding contributions to international market expansion within the luxury sector across Asia.
Best Cross-Cultural Negotiation Award
Awarded By
Global Business Leaders Summit
Awarded for exceptional skill and success in navigating complex cross-cultural business negotiations.
Outstanding Female Entrepreneur Award
Awarded By
Asia Financial Figures List
Honored as a leading female entrepreneur for strategic vision and impactful business achievements in Asia.
Languages
Chinese (Mandarin)
English
Skills
Strategic Leadership
Strategic Planning, International Market Expansion, Brand Strategy, Market Entry Strategy, Resource Integration, Business Development, Cross-Regional Collaboration, Investment Project Assessment, Mergers & Acquisitions (M&A), High-End Real Estate Investment, P&L Management.
Client & Stakeholder Management
High-Net-Worth Client Relationship Management, Client Retention (90%+), Cross-Cultural Business Negotiation, Stakeholder Engagement, Partnership Development, Family Business Advisory, Multi-Party Consensus Building.
Marketing & Public Relations
International Marketing, Brand Management, Public Relations (PR), Media Relations, Campaign Management, Localization Strategy, Budget Management ($5M+).
Team Leadership & Operations
Team Leadership (15+ members), Project Management, Operational Excellence, Risk Mitigation, Performance Optimization, Global Operations.
Interests
Cultural Exploration
Travel (40+ countries), Cultural Differences, Global Perspectives.
Personal & Professional Development
Work-Life Balance, Relationship Building, Women's Empowerment, Mentorship.