
Yaelle Cannamela
Senior Product Designer / Art Director
92100, BOULOGNE BILLANCOURT, FR.About
Strategic design leader with 15+ years of experience crafting intuitive and visually compelling digital products. Proven track record across startups, Web3, Al, IoT, healthcare, and enterprise tools. Expert at transforming complex systems into accessible user experiences and building design systems that scale. Known for blending functional clarity with bold art direction to elevate product impact.
Work
STARTUPS & INNOVATION PROJECTS
Highlights
Designed MVPs and brand identities for early-stage ventures (Oval3, Spaace, Learnfy etc), helping secure funding and market traction.
Built scalable design systems and intuitive user flows from concept to launch.
Specialized in simplifying complex UX challenges in blockchain and technical domains.
AI-POWERED PLATFORMS
Highlights
Created human-centered interfaces for Al applications in recruitment (PeetchrAl), insurance (Zelros), and dating (Gigi).
Developed visual scoring, radar charts, and dynamic dashboards to make Al outputs actionable and digestible.
Directed Al visual design for luxury brands (YSL x Midjourney).
WEB3 & BLOCKCHAIN
Highlights
Led product design for Oval3's NFT marketplace, gaming interfaces and DeFi projects (Dirac Finance, Beratrax)
Integrated crypto wallet flows, data-rich dashboards, and intuitive game mechanics.
Delivered immersive Web3 aesthetics through bold color systems and responsive design.
IOT & CONNECTED DEVICES
Highlights
Designed user interfaces for smart products (Tag Heuer, Nexity Smart Home)
Balanced technical data (e.g., water quality, pet nutrition) with intuitive navigation and brand coherence.
Engineered cross-device Ul for mobile, smartwatch, kiosk, and dashboards.
HEALTHCARE APPLICATIONS
Highlights
Built inclusive apps for seniors, disabled users, and healthcare professionals (Roche, Institut Pasteur, Groupe VYV).
Applied accessibility best practices and empathetic design to support vulnerable populations.
Visualized complex medical data (e.g., glycemic trends) into actionable insights.
ENTERPRISE TOOLS & SAAS
Highlights
Streamlined dashboards and telecom tools and marketplace for SFR Business, Nexity and Dassault Group.
Improved navigation, reduced onboarding friction, and boosted data clarity for B2B users.
Designed scalable UX and Ul patterns and modular components to support multi-site clients.
BRANDING & CREATIVE DIRECTION
Highlights
Directed visual identities and landing pages across industries.
Led Ul art direction for platforms, gaming apps, and consumer tools.
Managed motion and design teams for consistent storytelling and visual impact.
Languages
Spanish
Proficient
English
Proficient
French
Native
Skills
Art Direction & Branding
Cross-Platform Design (Mobile, Web, loT)
Design Systems & Visual Guidelines
Inclusive & Accessible Design
Creative Direction
UX Strategy & Information Architecture
Web3, Blockchain & Crypto UI
Al-Driven Interfaces
Product Design (End-to-End)
Team Leadership & Collaboration
User-Centered Research & Testing
Data Visualization & Dashboards
Interests
Basket ball
Player 25 years.