Reader and author attitudes towards brand placement in fiction
Published by
International Journal of Advertising
Summary
journal-article
About
Yana Avramova is a researcher at the Research Centre Public Impact at Karel de Grote Hogeschool. She was previously a postdoctoral researcher at the Marketing Department of the University of Antwerp, where she also obtained her PhD in Applied Economics (2017). She also holds a doctoral degree in Psychology from Tilburg University (2011). Yana's doctoral and postdoctoral research focused on consumer responses to brand placement in fiction. In 2018, she obtained a FWO postdoctoral fellowship to investigate this phenomenon.
Work
Karel de Grote University College
|Researcher
Belgium
→
University of Antwerp
|Postdoctoral researcher / Teaching Assistant
Belgium
→
University of Antwerp
|postdoctoral researcher (FWO-fellowship)
Belgium
→
University of Antwerp
|postdoctoral researcher
Belgium
→
University of Antwerp
|Researcher / Teaching assistant
Belgium
→
Education
University of Antwerp
Belgium
→
PhD in Applied Economics
Tilburg University
Netherlands
→
Ph.D. in Social Psychology
University of Groningen
Netherlands
→
MSc (Research Master - Human Behavior in Social Contexts
Sofia University
Bulgaria
→
BA in Psychology
Publications
The Effects of Brand Placement Disclosures in Fiction
Published by
Journal of Advertising
Summary
journal-article
Brand placement across media: The interaction of placement modality and frequency in film versus text
Published by
Journal of Business Research
Summary
journal-article
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Published by
Journal of Brand Management
Summary
journal-article
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Published by
Journal of Brand Management
Summary
journal-article
Brand placement in text: The short-and long-term effects of placement modality and need for cognition
Published by
International Journal of Advertising
Summary
journal-article
Brand placement repetition in a fictional text
Published by
International Journal of Advertising
Summary
journal-article
Emotion and moral judgment
Published by
Wiley Interdisciplinary Reviews: Cognitive Science
Summary
journal-article
I just recycled. can i use the car now? when people continue or discontinue behaving sustainably after an initial sustainable act
Published by
Encouraging Sustainable Behavior: Psychology and the Environment
Summary
book-chapter
Multiple selves in sustainable consumption: An introduction
Published by
Encouraging Sustainable Behavior: Psychology and the Environment
Summary
book-chapter