About
Multidisciplinary creative working at the intersection of culture, communication, and strategy. My work explores how audience insight, storytelling, and identity systems shape meaningful brand experiences. Through hands-on brand development and campaign work, I translate cultural observation into strategic positioning and creative execution. I am pursuing formal training in advertising and communications to strengthen my analytical thinking, research foundation, and campaign development skills.
Education
Houston Community College
Associate of Arts (AA)
Communications specialized in Public Relations, Advertising, and Applied Communication
Grade: 3.903
Central Saint Martins, University of the Arts London
Short Courses
Strategic Branding Identity and Brand Experience
Awards
Entropy Exhibition Paris — “Conversación con Dina”
Awarded By
Entropy, Paris
Short film “Conversación con Dina” selected for a curated pop-up exhibition in Paris, showcased alongside international artists in a multidisciplinary contemporary art presentation.
PhotoVogue x Levi’s — “Your 501 Story” Global Selection
Awarded By
PhotoVogue (Vogue Italia / Condé Nast)
Selected from over 6,000 submissions across 82 countries for the PhotoVogue x Levi’s global digital exhibition. Featured on the official PhotoVogue platform as part of a curated international showcase.
Publications
Work
Tierra Estudio
|Brand Strategist and Creative Lead
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Full Time
Highlights
Lead brand strategy and identity development for early-stage companies, defining positioning, messaging, and visual direction rooted in culture and community.
Develop launch strategies integrating narrative storytelling, digital ecosystems, and experiential activation across physical and digital touchpoints.
Translate strategy into cohesive creative direction, overseeing concept development, campaign systems, and branded content execution.
Freelance
|Director & Creative Producer for Branded Content, Campaigns & Creative Storytelling
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Contract
Highlights
Directed and produced branded storytelling campaigns and music videos for global clients including Sony Music Entertainment, RCA Records, Cashmere Thoughts Records (Venna ft. Jorja Smith & Leon Thomas), Cultured Magazine x Dior, Saturdays NYC, and Stones Throw Records.
Led creative development from concept through production, overseeing narrative direction, art direction, and cross-functional teams across international shoots in the U.S., U.K., and Europe.
Managed production workflows, budgets, and timelines to deliver high-impact campaigns reaching 100K+ audiences across digital platforms.
Sun Coffee
|Brand Strategy & Identity, Content Strategy
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Contract
Highlights
Led brand positioning, visual identity, and digital growth strategy, shaping launch execution and pop-up activation.
Directed the brand’s first pop-up event (sold out within 24 hours) and drove +250% Instagram growth and +1,624% TikTok growth within one month.
Visore Lab
|Content Strategist
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Contract
Highlights
Developed and executed multi-platform content strategy aligned with brand positioning and brand identity.
Led website and social planning, collaborating cross-functionally to refine creative direction through audience insights and performance analysis.
Carolina Herrera
|Client Advisor
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Full Time
Highlights
Delivered high-touch luxury client experiences aligned with brand heritage and premium positioning.
Built long-term client relationships through personalized styling and strategic product recommendations, contributing to sustained sales growth.
Skills
Creative Development & Communication
Creative Concepts, Visual Storytelling, Campaign Roll-Out, Social Content Direction, Treatment Building.
Programs & Tools
Figma, Adobe Creative Suite, Miro, Canva, Notion, Slack, Google Workspace.
Project & Client Collaboration
Timeline & Workflow Management, Cross-Functional Collaboration, Client Relations, Brief Development.
Strategy & Brand Building
Brand Strategy & Positioning, Insight & Trend Research, Visual Identity Systems, Concept Ideation.
Languages
English, Spanish, Portuguese.