About
I’m a multidisciplinary designer specializing in brand storytelling, digital experiences, and creative campaigns.
Work
Metropolitan Transportaion Network
|Design and Tech Manager
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Summary
Currently leading multiple large-scale modernization initiatives to migrate the company's HR, Finance, and Marketing systems to a streamlined, technology-driven infrastructure, enhancing operational efficiency and scalability. Mentoring and managing a team of junior designers and developers, to revitalize the company's online presence and improve internal dashboards to optimize workflows and increase operational efficiency
Chanel Inc.
|Artistic Direction Intern
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Summary
I conceptualized and re-envisioned Chanel's Holiday campaign by designing interactive AR/VR experiences for their standalone application. Collaborated with the store animations team to create and organize 3D renderings for all Chanel US retail spaces to visually communicate Chanel's brand identity.
Highlights
Recompiled the brand guideline document for Chanel's Marketing and Design teams
Visited local vendors to inspect printed assets and manufactured samples
Universal Music Group
|Design Intern
Summary
Visualized and executed merchandise and digital designs for global artists, contributing to a 25% increase in merchandise sales over one year. Partnered with artist management and marketing teams to create visually compelling campaigns, ensuring cohesive branding across platforms.
Highlights
Designed the visual identity for Non-profit sustainable fashion show by Lady Gaga
Assisted with R&D forecasting including trend research, art direction, & design concepts
Skills
Core Design Expertise
Typography, Motion Design, Visual Storytelling, Brand Identity.
Technical Proficiency
Adobe Creative Suite, Figma, AutoCAD, Framer.
Programming Skills
HTML, CSS, Python.