张涛

Orchestrated full-channel brand planning and operations for "古鲁特烤肉," "焰喔," and "禧钏" across Meituan, Douyin, and Xiaohongshu, significantly increasing brand market share.

Designed and implemented a comprehensive online marketing department management system, including performance metrics and incentive programs, scaling the team from 5 to 12 members and boosting operational efficiency.

Spearheaded the creation and execution of branded short video and live streaming content, including IP collaborations and themed dishes, resulting in average monthly exposure of 36M+ and peak of 51M+ on Douyin.

Achieved a 53% compound annual growth rate, reaching 450M GMV across Meituan and Douyin platforms in 2024, with monthly GMV exceeding 100M and 28% growth in 2025, while leading 3 single-event live streams generating over 10M GMV each.

Analyzed core performance indicators to identify growth bottlenecks, providing tailored operational plans for top-tier merchants, and increasing monthly active users for mid-to-long tail merchants by 150%.

Conceptualized and executed the viral "比脸还大的炸蛋" (Bigger Than Your Face Fried Egg) campaign for Da Tie Niu Luosifen, generating over 23M+ total exposure and a 135% month-over-month GMV increase.

Developed and implemented an innovative "美食盲盒" (food blind box) short video play for the baking category, achieving 13M+ views in a single month and significantly boosting user interaction and merchant awareness.

Drove the "24小时城市美食地图" (24-hour city food map) live streaming event, increasing cumulative exposure by 175% and boosting GMV by 140% for participating merchants.

Successfully onboarded and supported 5 small-to-medium merchants from 0-1, achieving over 10M annual GMV each and a 23% growth rate.

Conducted in-depth analysis of merchant GMV, user conversion, and repurchase rates in Zhejiang, identifying pain points and delivering targeted solutions to optimize product offerings and pricing strategies.

Provided customized operational services to regional chain catering merchants, driving annual GMV growth exceeding 100M and achieving a 150% month-over-month increase.

Managed a 5-person team, consistently achieving 120% of monthly performance targets and implementing tiered operational strategies for head, growth, and potential merchants.

Analyzed market changes and implemented "安心用餐" (safe dining) and "放心吃" (eat with confidence) concepts post-pandemic, enhancing overall merchant operational capabilities and successfully onboarding 3 new brands to "city top-tier" status.

Recognized for outstanding performance in merchant operations, receiving multiple accolades including "城市之星" (City Star) and "全国巅峰王者 TOP10" (National Peak King TOP10).