Highly accomplished SEO professional with 6 years of experience, including 5 years in overseas SaaS product promotion, expert in Google SEO strategies for large-scale websites (1M+ monthly visits). Proven leader, having successfully managed a 10-person SEO team to significantly boost website traffic and search engine rankings. Adept in comprehensive SEO techniques—covering content, on-page, technical, and multilingual SEO—alongside multi-channel marketing, KOL collaboration, and social media to enhance brand influence and market share.
Shenzhen, Guangdong, China
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Summary
As SEO Manager, Zhou Xiang led the comprehensive SEO strategy and a 10-person team for all company projects. This involved spearheading keyword research, optimizing website architecture, and refining content strategies. Their efforts significantly boosted natural traffic, revenue, and brand online exposure.
Highlights
Led comprehensive SEO strategies for all company projects, driving a 40x annual increase in organic traffic and a 10x boost in SEO-related revenue.
Enhanced core keyword rankings on Google's first page by 200% through technical SEO optimizations and high-quality link building, significantly improving market visibility.
Managed a 10-person SEO team, optimizing task allocation and workflows to increase project delivery efficiency and ensure high-level collaboration.
Implemented automation and AI tools for SEO auditing and content generation, reducing repetitive tasks and boosting overall team productivity.
Developed and executed a performance-based incentive program, achieving 120% over quarterly targets and increasing ROI by 60% year-over-year through data-driven strategy refinement.
Shenzhen, Guangdong, China
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Summary
In the role of Overseas Promotion Team Lead, Zhou Xiang was responsible for enhancing search engine rankings, traffic, and conversions through meticulous website content optimization, technical architecture improvements, and external link building. They managed a broad spectrum of SEO activities, from in-depth keyword research to multi-channel marketing initiatives. Their leadership ensured the company's strong online presence in international markets.
Highlights
Spearheaded keyword research and content strategy using Ahrefs, SEMrush, and Google Keyword Planner, optimizing website content for search engine visibility.
Implemented advanced on-page and technical SEO, including Schema Markup and speed optimizations, to improve user experience and search engine crawlability.
Developed and executed diverse link-building strategies, acquiring high-quality backlinks from guest posts, PR, and social platforms, mitigating SEO penalties.
Monitored and analyzed key SEO performance indicators (traffic, rankings, CTR) with Google Analytics and Search Console, adapting strategies to algorithm updates.
Orchestrated multi-channel marketing campaigns, including YouTube/TikTok influencer collaborations and EDM, to expand brand reach and drive conversions.
Shenzhen, Guangdong, China
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Summary
As an SEO Specialist, Zhou Xiang executed foundational SEO strategies to improve search engine visibility and drive organic traffic. This involved conducting keyword research, implementing on-page optimizations, and contributing to link-building efforts. They played a key role in monitoring website performance and ensuring compliance with SEO best practices.
Highlights
Conducted thorough keyword research and analysis to identify high-value terms, directly informing content strategy and optimization efforts.
Executed on-page SEO improvements across meta tags, content structure, and image optimization, leading to enhanced search engine rankings.
Assisted in technical SEO audits, identifying and reporting critical issues like 404 errors and site speed, contributing to improved website crawlability and performance.
Supported off-page SEO initiatives by identifying and securing backlink opportunities, enhancing domain authority and search visibility.
Monitored website performance and key metrics using Google Analytics and Search Console, providing data for regular SEO performance reports.
Google SEO, Multilingual SEO, Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Content Optimization, Link Building, Algorithm Updates, Competitor Analysis, Industry Research.
Team Management, Training & Development, Recruitment, Workflow Optimization, Performance Incentives, SOP Development, Cross-functional Collaboration.
KOL Collaboration, EDM Marketing, Social Media Marketing (YouTube, TikTok), Multi-channel Marketing, Brand Influence, Market Share Expansion.
Ahrefs, SEMrush, Google Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, AI Tools (SEO Audit, Rank Tracking, Content Generation).
Website Architecture, Structured Data (Schema Markup), CDN, Caching, Code Minification, Mobile-Friendliness, robots.txt, Canonical Tags, 404 Error Resolution.
Performance Monitoring, SEO Reporting, ROI Analysis, Data-Driven Strategy.
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Summary
As Promotion Team Lead for HIX.AI, an All-in-One AI Writer, Zhou Xiang was instrumental in its rapid growth, leading it to become one of China's top 10 most visited outbound projects in 2024. They were deeply involved in strategic development, focusing on website content planning, external link building, and high-impact YouTube influencer collaborations. Their initiatives contributed to achieving a remarkable 5 million monthly visits.