About
Product Designer focused on UX, strategy and strong visual craft. I combine research-driven problem solving with strategic product thinking to design meaningful user experiences and measurable business outcomes. I specialize in taking products from 0→1; validating ideas, defining product direction, shaping user flows and systems, and delivering visually refined interfaces that drive activation and growth.
Work
Remote
→
Contract
Summary
Owned end-to-end product design and UX strategy for an early-stage compensation transparency platform, working directly with the founder as a founding contributor to define direction, differentiation, and priorities.
Highlights
Led multi-method research including analytics analysis, heuristic evaluation, competitive benchmarking, and user feedback synthesis; triangulated findings to identify core UX issues, market gaps, and opportunities for differentiation.
Defined a research-backed value proposition and product strategy focused on data credibility, trust, and structured compensation insights within the Indian market.
Identified and proposed verification-first submission flows and normalized data structures to address widespread issues of inaccurate and bloated salary data in competing platforms.
Audited and strategized UX improvements through heuristic evaluation and QA, systematically identifying usability issues, UX debt, and technical bugs; collaborated with the founder to prioritize fixes.
Designed and maintained a custom product roadmap and prioritization system to guide the transition from MVP prototype to a polished, scalable product.
Led brand and marketing strategy foundations, conducting competitor positioning analysis and social media mining to define brand archetype, tone of voice, messaging principles, and early go-to-market considerations.
Scoped and planned complete ownership of information architecture, user flows, design system, visual and verbal identity, and marketing experiences prior to project pause.
Projects
Skills
My Stack
Design: Figma, Photoshop, Illustrator, Framer, Product & Collaboration: Notion, Jira, Confluence, AI assisted workflows: ChatGPT, Perplexity, Gemini, NotebookLM.
I build products through
Multi-method UX Research & Synthesis, Product Strategy & Roadmapping, User centered design & Validation, Information Architecture & User Flows, Wireframing & Visual Design, Brand Foundations & Design Systems, User Testing & Analytics driven iteration.