About
Results-driven Senior Marketing Analyst with 8+ years of experience transforming complex multi-channel marketing data into actionable business insights that drive significant growth and enhance customer engagement. Expertly leverages advanced analytics, marketing automation tools, and BI platforms (SQL, Google Analytics, Tableau, Adobe Analytics, Power BI) to optimize campaign ROI, improve customer acquisition by 15%, and increase lifetime value. Proven leader in data-centric innovation, delivering data-backed recommendations to executive stakeholders, and developing sentiment analysis models that reduced negative brand sentiment by 20%.
Work
Lagos, Lagos State, Nigeria
→
Summary
Led data analysis and reporting for over 120 digital campaigns across West Africa, driving significant efficiency improvements and market insights.
Highlights
Spearheaded data analysis for over 120 digital campaigns across West Africa, boosting campaign efficiency by 35% through real-time social listening and robust reporting.
Designed and implemented an interactive automated dashboard for social media performance and Online Reputation Management (ORM), reducing manual reporting effort by 15%.
Developed and maintained a comprehensive competitor benchmarking system, enhancing market insights and enabling precise, targeted brand positioning strategies.
Leveraged advanced analytics to identify key market trends and consumer behavior, informing strategic adjustments that optimized campaign targeting and messaging.
Lagos, Lagos State, Nigeria
→
Summary
Managed brand campaigns and digital channels, optimizing assets to reach over 5 million users and improve brand reputation.
Highlights
Managed comprehensive brand campaigns and digital channels, successfully reaching over 5 million users across target demographics.
Analyzed campaign performance to identify key drivers and optimize underperforming digital assets, enhancing overall campaign effectiveness.
Directed brand reputation monitoring across diverse platforms using Meltwater and Brandwatch, proactively identifying and resolving potential PR crises to improve resolution times by 25%.
Pioneered a data-driven social media engagement strategy, resulting in a 30% increase in follower engagement and brand mentions.
Languages
English
Skills
Marketing Analytics
Campaign Performance, ROI Measurement, Digital Campaign Optimization, Multi-channel Marketing.
Data Visualization
Power BI, Tableau, Adobe Analytics, Data Storytelling, Interactive Dashboards.
Data Analysis
SQL, Google Analytics, Advanced Analytics, Real-time Reporting, Competitor Benchmarking, Sentiment Analysis.
Stakeholder Management
Cross-functional Collaboration, Executive Reporting, Communication, Data Storytelling.
Project Management
Jira, Confluence, Trello, Project Coordination, Agile Methodologies.
Market Research
Consumer Insights, Consumer Behavior Analysis, Competitive Analysis, Trend Analysis, Social Listening, Online Reputation Management (ORM).
Process Improvement
Continuous Optimization, Workflow Management.