Oladeji Adewusi
Social Media Manager
Ibadan, NG.About
Highly strategic Social Media Manager with 6 years of proven experience in driving brand growth, engagement, and revenue through innovative digital campaigns. Expert in developing data-driven strategies, crafting compelling content, and managing communities across Meta, Instagram, TikTok, LinkedIn, and Twitter. Consistently delivers measurable results, excelling in paid advertising management and cross-platform audience expansion.
Work
Ondo, Ondo State, Nigeria
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Summary
Led social media training initiatives and content development for the National Youth Service Corps (NYSC), empowering corps members with skills to create engaging digital campaigns and drive online interaction.
Highlights
Designed and delivered comprehensive training programs to corps members, equipping them with advanced skills in creating engaging and viral social media content.
Spearheaded the development and execution of dynamic reels and social media campaigns, consistently boosting online engagement and expanding digital reach for NYSC initiatives.
Conducted in-depth analysis of social media performance metrics post-orientation, translating complex data into actionable insights for continuous content strategy improvement.
Cultivated a culture of digital literacy among participants, fostering innovative approaches to content creation and community building within the NYSC framework.
Ondo, Ondo State, Nigeria
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Summary
Orchestrated comprehensive social media strategies and digital presence for Kingheribright Global Service, driving significant audience growth and content engagement across key platforms.
Highlights
Directed a 4-person content team, spearheading a TikTok strategy that increased the CEO's followers from 0 to 100 in one month and generated over 2 million video views.
Managed and optimized the brand's website and Facebook presence, implementing content strategies that enhanced online visibility and community interaction.
Successfully scaled the social media presence for a key executive, developing tailored content strategies that amplified personal brand reach and engagement.
Automated key social media reporting workflows, significantly improving data analysis efficiency and enabling faster, more informed strategic adjustments.
Developed and executed data-driven strategies across Meta, Instagram, and TikTok, aligning content with brand objectives to enhance market presence.
Managed paid advertising campaigns across multiple platforms, optimizing ad spend to maximize reach and engagement for targeted audiences.
Skills
Digital Marketing Platforms
Meta Ads Manager, TikTok Business, LinkedIn Campaigns, Twitter/X, Google Analytics.
Content Creation & Editing
Canva, Video Editing (InShot, VN, CapCut), Copywriting.
Strategic Planning
Campaign Planning, Brand Positioning, Audience Segmentation, Influencer Partnerships.
Team & Project Management
Team Leadership, Budgeting ($50K+), Crisis Communication, UGC Campaigns.
Productivity Software
Microsoft Word, Microsoft PowerPoint, Microsoft Excel.
Professional Attributes
Creativity, Communication, Time Management, Collaboration, Attention to Detail.