OLUMIDE AKINSANYA
Media and Marketing Specialist
Manchester, GB.About
Highly accomplished Media and Marketing Specialist with 8+ years of progressive experience in driving impactful content creation, strategic campaign planning, and robust brand strategy. Proven ability to deliver over 600 media assets and orchestrate campaigns that significantly boosted engagement by up to 45%. Adept in video production, social media management, graphic design, and fostering cross-functional collaboration to achieve organizational objectives.
Work
Manchester, England, United Kingdom of Great Britain and Northern Ireland
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Summary
Orchestrated comprehensive media projects for a large church, overseeing content creation, team management, and event media delivery to enhance engagement and brand consistency.
Highlights
Produced over 100 graphics and video assets for weekly content and 12 major campaigns, significantly enhancing visual communication.
Increased social engagement by 45% through consistent content delivery and a cohesive visual strategy, expanding digital reach.
Trained and managed a 7-person media team, improving proficiency in design tools, editing, and publishing workflows.
Reduced content production time by 40% by implementing template systems and collaborative tools, streamlining content pipeline efficiency.
Coordinated media setup and delivery for events attended by over 500 in-person participants, ensuring seamless technical execution.
Ensured 100% brand alignment across all digital and print channels, maintaining consistent organizational identity.
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Summary
Managed efficient order fulfillment operations, ensuring high accuracy and timely delivery of goods within a fast-paced distribution environment.
Highlights
Managed picking and loading an average of 1,200+ units per shift, consistently meeting daily stock movement targets.
Operated handheld scanners for inventory tracking, maintaining 99% accuracy in stock records.
Maintained a clean, safe, and organized workspace, adhering strictly to health and safety standards.
Supported the onboarding of new staff, providing guidance on operational processes and daily routines.
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Summary
Managed comprehensive communication strategies and media production for development projects, ensuring effective outreach and training delivery for large audiences.
Highlights
Planned and executed communication strategies for over 50 development projects, ensuring effective outreach and public awareness.
Created internal campaign materials for learning, safety, and public awareness initiatives.
Delivered training media to over 4,000 individuals, achieving 99% positive feedback and high user satisfaction.
Produced print and video content to support critical migrant reintegration programs.
Utilized project planning tools to track and improve task completion by 35%, enhancing project efficiency.
Collaborated with diverse stakeholders to shape compelling visual messaging, increasing program visibility.
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Summary
Spearheaded media strategy and project management for a non-profit, driving community engagement and amplifying online reach for social impact initiatives.
Highlights
Led over 10 media-driven community projects, including campaigns, festivals, and workshops, fostering community engagement.
Directed branding and media content for 2023-2024 festivals, engaging over 3,000 participants and enhancing event visibility.
Increased online reach by 25% through strategic video storytelling and targeted digital outreach campaigns.
Managed team workflows, improving media content delivery consistency by 30%.
Designed project-specific media strategies, enhancing campaign clarity and overall impact.
Developed comprehensive visual content for radio, print, and diverse social media platforms.
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Summary
Directed media and event coordination for large-scale events, leading volunteer teams and significantly boosting attendance through strategic digital promotion.
Highlights
Directed media operations for over 30 large-scale events, including the Annual Music Conference.
Managed a team of over 100 volunteers, including media crews, designers, and technical leads, ensuring seamless event execution.
Boosted event attendance by 40% through strategic digital promotion and video-based engagement campaigns.
Produced high-impact event trailers, recap videos, and live coverage content, enhancing event reach and engagement.
Oversaw branding consistency across all events, merchandise, and marketing channels.
Delivered all media deliverables on-time, achieving 100% adherence to content schedules.
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Summary
Developed and executed comprehensive brand and content strategies across multiple digital platforms, significantly increasing engagement and maintaining consistent brand voice.
Highlights
Created over 200 branded visuals and videos across 7 digital platforms, enhancing brand presence and messaging.
Increased platform engagement by 30% by implementing structured content plans and strategic scheduling.
Scheduled and published weekly media, ensuring clear brand alignment and consistent messaging.
Utilized data insights to optimize performance across Instagram, YouTube, and Facebook, refining content strategy.
Developed event-specific media kits for conferences and outreach campaigns, streamlining promotional efforts.
Maintained a consistent brand voice across both digital and offline channels, reinforcing brand identity.
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Summary
Designed and delivered impactful media-supported training programs across diverse sectors, significantly improving learning retention and participant outcomes.
Highlights
Designed over 100 media-supported training programs across multiple sectors, enhancing learning effectiveness.
Delivered over 3,200 training sessions utilizing slides, videos, and branded toolkits.
Integrated visual storytelling into learning sessions, improving participant retention rates.
Reduced training delivery time by 40% through streamlined media resources and efficient content management.
Monitored participant outcomes and feedback, driving continuous content improvement and program refinement.
Created comprehensive multimedia guides and reference documents for MSMEs and migrant groups.
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Summary
Led digital campaigns and content development, driving online engagement and brand consistency for a livestock services company.
Highlights
Led comprehensive digital campaigns and content development across all online platforms.
Produced over 300 graphics, animations, and product visuals for multiple campaigns, enhancing product visibility.
Grew online engagement by 25% through strategic content targeting and iterative campaign testing.
Managed content calendars and executed ad strategies, successfully supporting product launches and market entry.
Tracked key performance indicators (KPIs) including reach, impressions, and conversions to continuously refine content strategy.
Ensured consistent branding across social, print, and digital touchpoints, reinforcing brand identity.
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Summary
Provided expert media consulting and art direction, producing branded content and managing brand identity for a technology company's marketing and product initiatives.
Highlights
Produced branded content for online advertisements, product packaging, and corporate materials, aligning with marketing goals.
Created and published impactful videos, web graphics, and diverse brand assets.
Supported digital marketing initiatives with tailored visuals, ensuring alignment with campaign goals.
Managed brand identity across multiple product lines and stakeholder documents, ensuring consistency.
Delivered all media work from concept to publishing within established deadlines.
Ensured all design and media outputs met stringent brand standards and quality benchmarks.
Education
Languages
English
Certificates
Skills
Design & Media Tools
Photoshop, Illustrator, Canva, CorelDRAW, CapCut, VN Editor, Video Production, Video Editing, Graphic Design, Animation, Visual Identity, Content Development, Content Execution.
Marketing & Strategy
Media Strategy, Campaign Planning, Digital Marketing, Analytics, Brand Messaging, Social Media Management, Performance Monitoring, Content Targeting, Campaign Testing, Audience Engagement, Brand Strategy.
Project & Admin Tools
Microsoft Project, Primavera P6, Trello, Notion, MS Teams, SharePoint, Project Coordination, Workflow Management, Task Completion, Process Optimization, Scrum Methodology.
Leadership & Communication
Team Leadership, Training & Development, Cross-functional Collaboration, Stakeholder Management, Communication Strategies, Problem-Solving, Strategic Thinking, Event Media Planning, Public Awareness.