Alex Arrieta

Final-year Computer Science & Business Administration Student | Data & Strategy Consultant
Madrid, ES.

About

Final-year student in Computer Science and Business Administration with a robust analytical mindset, passionate about leveraging technology and data to drive strategic decision-making and sustainable growth. Proven ability to enhance operational efficiency and develop data-driven strategies, gained through experience in process improvement at EY and leading an entrepreneurial venture. Eager to apply a unique blend of technical acumen, business insight, and entrepreneurial drive to impact-driven roles.

Work

SMMA (Social Media Marketing Agency)
|

Founder & Digital Marketing Strategist

Madrid, Madrid, Spain

Summary

Founded and led a Social Media Marketing Agency, driving client acquisition and implementing data-informed digital strategies to achieve measurable business growth.

Highlights

Generated new business opportunities through targeted cold outreach and personalized email campaigns, securing client partnerships and driving revenue growth for the agency.

Designed and executed tailored digital marketing strategies for diverse clients, significantly enhancing customer acquisition and brand visibility across social media platforms.

Conducted in-depth market trend analysis and competitor benchmarking to identify strategic differentiation opportunities and optimize campaign performance, informing client-specific recommendations.

EY (Ernst & Young)
|

Business Consultant

Madrid, Madrid, Spain

Summary

Contributed to strategic consulting projects focused on process optimization and digital transformation for public and private sector clients.

Highlights

Developed comprehensive process maps, communication plans, and a strategic proposal for the establishment of the Agencia Estatal de Administración Digital, laying foundational groundwork for a national digital initiative.

Analyzed and identified key improvements within Telefónica's accounting processes, contributing to enhanced operational efficiency and accuracy.

Leveraged advanced Microsoft Excel and Power BI skills to conduct data analysis and visualize key performance indicators, informing strategic recommendations for process optimization.

Education

Universidad Carlos III de Madrid
Madrid, Madrid, Spain

Doble Grado

Computer Science and Business Administration

Languages

Spanish
English

Skills

Programming & Data

Python, Machine Learning, Generative AI, Data Analysis.

Business Tools

Microsoft Excel, Power BI.

Marketing & Strategy

Digital Marketing, Lead Generation, Market Research, Strategic Planning, Process Improvement, Business Strategy, Data-driven Decision Making, Customer Acquisition.

Professional Skills

Analytical Thinking, Problem Solving, Communication, Project Management, Client Management, Entrepreneurship.