Alex Her

Established a global community on Discord, providing a confidential platform for over 1,000 employer branding professionals to collaborate and share insights.

Curated and facilitated discussions, events, and resources to advance the collective knowledge and professional development of EB/RM practitioners.

Developed and managed a secure, vendor-free environment, ensuring focused and practical peer-to-peer support for active industry professionals.

Rebuilt the Global Employer Brand Team across US and UK, focusing on content marketing, recruitment marketing, partnerships, and events to optimize talent acquisition efforts.

Managed the Career Page Project with Clinch, enhancing candidate experience and tracking from apply-to-hire, and oversaw the transition from Google Analytics UA to GA4.

Shifted to an Employee Advocacy approach, significantly reducing job board usage and spending by 83% and eliminating external partnerships, saving $100K annually.

Launched comprehensive recruitment marketing campaigns across YouTube, StackAdapt, and TikTok, driving a 223% increase in career page traffic.

Refreshed the Employee Ambassador Program, achieving an Earned Media Value of $29K, a global reach of 6 million, and a 1,350% ROI in the first year.

Developed strategic partnerships with EMEA stakeholders to enhance employer brand presence across the UK, Germany, Bulgaria, Romania, and Serbia.

Launched a Slack Employee Advocacy Program, enabling local recruiters to share content and job postings effectively.

Initiated and managed recruitment marketing campaigns across Facebook, Instagram, Twitter, LinkedIn, Reddit, and TikTok, significantly expanding candidate reach.

Pioneered Google Display Ad/Keyword campaigns and created digital Out of Home Marketing materials for the UK, Serbia, and Romania markets.

Founded and established the GoDaddy Life Blog and LinkedIn page, respectively, to highlight #GoDaddyLife stories and serve as central hubs for employer branding content.

Created a more engaging Job Description Template and launched the first-ever Employer Branding specific blog, leading to a series of additional people-focused content.

Revamped Candidate Experience messaging and branding, taking ownership of all job boards (Glassdoor, Indeed, Comparably, Built in Boston, AngelList) to optimize recruitment channels.

Rebranded and revamped all employee communications, including the first-ever Employee Referral Program and Internal Apply videos, to enhance the overall Employee Experience.

Achieved a 4.2-star rating on Glassdoor for the first time, contributing to Informatica's recognition on multiple 'Best Workplaces' lists (Ireland, Austin Statesman, Indeed, Built In Austin).

Implemented Employer Branding and Recruitment Marketing strategies that enabled the Talent Acquisition Team to close a record number of requisitions and win the 2018 Q4 INFA Star Award.

Launched an Employee Advocacy Strategy that resulted in record savings, increased global reach, and a 61% surge in applicant traffic and 133% increase in Career Page traffic.

Revamped the Career Page and Candidate Experience, introducing Employee Spotlights and Featured Locations to personalize the candidate journey.

Increased the Talent Community from 500 to 6,000 members and championed the first-ever gender diversity partnership with Fairygodboss, increasing gender diversity across all departments.

Successfully increased applicant traffic flow for Cox Automotive Tech jobs by 88% through targeted recruitment marketing strategies.

Marketed and coordinated multiple onsite hiring events, directly contributing to 17 successful hires.

Co-founded the Cox Talent Acquisition Brand Ambassador Team, generating and sharing consistent content (2x/day, 7 days/week) to amplify employer brand messaging.

Developed and implemented a local networking group strategy now utilized across all Cox Automotive locations for recruiting purposes.

Provided SEO and optimized job descriptions for all Cox Automotive jobs, enhancing visibility and searchability for potential candidates.

Created and executed digital advertising sales strategies, serving as the primary media planner for over 300 account executives across 71 markets.

Managed and optimized digital campaigns from start to finish, dynamically adjusting tactics within The Trade Desk to meet evolving client needs.

Developed and presented client-facing copy for technical aspects of media plans, determined campaign rates, and conducted sales research.

Planned and managed diverse digital campaigns ranging from $5K to $150K+, optimizing strategies based on audience, engagement, budget, and campaign goals.

Provided comprehensive monthly reports on campaign statistics, including clicks, impressions, and results, to inform strategic adjustments.

Served as the main point of contact for all email marketing, creating media plans and determining pricing strategies based on CPM rates for clients.

Coordinated the setup and testing of creative HTML for campaigns, ensuring technical accuracy and optimal deployment.

Collaborated with clients to determine optimal deployment strategies for email marketing campaigns based on location and target demographics.

Provided detailed 3- and 7-day reports on email campaign results, including geotargeting and performance statistics.

Interacted directly with clients to ensure the successful setup and execution of email and media campaigns for B2B/B2C customers.