About
Highly analytical Business Analyst with 5+ years of experience across gaming, fintech, and e-commerce, adept at leveraging advanced data analysis, experiment design, and automation with SQL, Python, and data visualization tools. Proven ability to drive data-informed decisions and optimize processes, exemplified by automating reporting workflows with AI/LLMs to save significant hours and enhance D7 retention by 2%. Passionate about transforming analytics with emerging technologies to deliver measurable business impact.
Work
Bengaluru, Karnataka, India
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Summary
Currently serving as a Business Analyst, leading A/B experiment design, data analysis, and automation initiatives to enhance user retention and streamline reporting for the CEO's office.
Highlights
Spearheaded A/B experiment design and analysis for incentivized ads, targeting 65-70% non-paying users, boosting D7 retention by 2% and achieving a 2% improvement in CM1% by optimizing retention bonuses without impacting user deposits.
Automated Daily Analysis Report (DAR) generation and distribution using Tableau and Python, eliminating manual dependency, saving the CEO's office team ~5 hours weekly, and significantly enhancing report accuracy and efficiency.
Bengaluru, Karnataka, India
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Summary
As a Senior Data Analyst, performed extensive root cause analysis, developed ETL pipelines, and created Tableau dashboards to drive actionable insights and improve system stability.
Highlights
Conducted extensive root cause analysis on self-logout incidents, identifying and resolving a critical bug that reduced involuntary logouts by 25% and delivered actionable insights to the development team.
Designed and implemented an ETL pipeline using Jira API and BigQuery to power Tableau dashboards for internal bug tracking and customer support, automating Python-driven Slack alerts for weekly KPI summaries to stakeholders.
Led a comprehensive Tableau Learning and Development session, training the entire analytics team on advanced self-serving dashboard creation to foster data literacy and autonomy.
Gurgaon, Haryana, India
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Summary
Served as a Business Analyst, leading conversion optimization projects and analytics for new user acquisition channels, delivering data-driven insights to improve user engagement and efficiency.
Highlights
Led conversion drop root cause analysis for Facebook acquisition channel users, delivering data-driven insights to the Supply and Technology team that increased first-day user conversion by approximately 50%.
Served as Analytics Lead for the 'Cut The Price (CTP) - Referral Program' new user acquisition channel, establishing end-to-end data visibility through Tableau dashboards to generate actionable insights.
Conducted a training workshop for Business stakeholders on basic SQL usage and standardized queries, reducing ad-hoc data requests by 50% for the data team.
Volunteer
Toastmasters International (Indirapuram Toastmasters Club)
|Associate to VP Membership
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Summary
Served as Associate to the VP Membership, actively contributing to club growth and member engagement.
Highlights
Increased club member strength by a significant 20% through strategic membership initiatives and support.
Awards
ML Hackathon (Groww) - Top 3 Finish
Awarded By
Groww
Achieved a Top 3 ranking in the 2023 ML Hackathon for developing an XGBoost ML model to predict credit default.
Toastmasters Club - Level 1 Leadership Development Pathway
Awarded By
Toastmasters International
Completed Level-1 of the Leadership Development Pathway, demonstrating foundational leadership and communication skills.
Public Speaking - 1st Position (Club & Area), 2nd Runner-up (Division)
Awarded By
Toastmasters International Speech Contest
Secured 1st position at the Club and Area level, and 2nd Runner-up at the Division level in the Toastmasters International Speech Contest.
Languages
English
Hindi
Skills
Data Analysis & Scripting
SQL, Python, HackerRank Gold Badge, Advanced Data Analysis, Data Modeling, Data Cleaning, Statistical Analysis.
Data Visualization & Tools
Tableau, Looker, Google BigQuery, Jupyter Notebooks, MS-Excel, GSheets, Data Storytelling, Dashboard Creation.
Experimentation
A/B Testing, Multivariate Testing, Hypothesis Testing, Significance Testing, Experiment Design, Statistical Inference.
Data Management & Engineering
ETL, Airflow, Jira API, Data Pipelines, Data Integration, Database Management.
AI & Machine Learning
GenAI, LLMs, XGBoost ML, Predictive Modeling, Machine Learning Algorithms.
Cross-functional Collaboration
Product Management, Business Operations, Engineering Teams, Stakeholder Management, Communication, Project Management.
Problem Solving
Root Cause Analysis, Strategic Planning, Process Optimization, Actionable Insights, Critical Thinking.