About
Highly accomplished Strategic Marketing Leader with over 12 years of expertise in driving brand growth, revenue, and market expansion across legal, fintech, media, and energy sectors. Proven ability to align marketing with core business objectives, scale campaigns across 40+ jurisdictions, and deliver measurable outcomes, including 50% website traffic growth, 30% brand recognition uplift, and 26% subscription renewal gains. Adept at managing multimillion-dollar budgets, building high-performing teams, and providing board-level insights to C-suite executives.
Work
Lagos, Lagos, Nigeria
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Summary
Led brand, marketing, and communications strategy for a leading legal firm, driving significant brand recognition, digital presence, and operational efficiency.
Highlights
Developed and executed a five-year integrated marketing roadmap, aligned with global expansion goals post-African Legal Network (ALN) partnership, boosting brand recognition by 30%.
Restructured and led a 5-person marketing team across digital, content, and events, improving efficiency and driving 50% website traffic growth, with top-three Google rankings for key practice areas.
Managed a ₦4.5B marketing budget, cutting costs by 20% through optimized SEO and sponsorship strategies, and improving ROI by 25% with data-driven campaigns.
Elevated senior partner visibility through thought leadership and global events (e.g., Africa Singapore Business Forum), delivering 1.5M+ video views and 35% increase in graduate applications.
Established formal brand guidelines and delivered campaigns across 40+ jurisdictions via webinars, podcasts, and high-impact sponsorships, achieving 52% email engagement.
Forged partnerships with Business Day, Africa Legal, and other key stakeholders, increasing brand visibility by 25%.
Remote, Africa, Nigeria
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Summary
Provided strategic growth and product marketing consultancy to diverse clients, focusing on market entry, customer acquisition, and campaign optimization.
Highlights
Delivered go-to-market strategies for Baxi (Onafriq) and GlamFinder.app, achieving 26% subscription renewal uplift and reducing Customer Acquisition Cost (CAC) by 18% through scalable email, push, and PPC campaigns.
Led paid and organic campaigns for Tony Elumelu Foundation, generating 1,000+ monthly leads at $0.3–$2.1 Cost Per Click (CPC) and reducing spend by $2K/month.
Enhanced brand visibility for Rose of Sharon Group and Apostle Folorunsho Alakija by 20% through global media coverage and strategic events.
Developed SEO content strategy for Prospa (YC 2021), doubling search traffic in 4 months and reducing paid marketing budget by 35% while maintaining conversions.
Created compelling pitch decks and secured stakeholder buy-in for GlamFinder in both African and European markets.
Optimized CRM workflows (HubSpot, Pipedrive), increasing campaign Return on Ad Spend (ROAS) by 15% for clients like Sendy Fulfilment and Baxi.
Lagos, Lagos, Nigeria
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Summary
Managed brand and digital product initiatives, significantly expanding market share and event attendance across key African markets.
Highlights
Drove brand initiatives that grew market share by 25% through multi-channel campaigns and strategic partnerships with global telecoms and entertainment brands.
Boosted attendance at Soundcity Pan-Africa Awards by 20% through targeted influencer and media strategies.
CMAGroup Limited (now Group8.africa / Soundcity Africa)
|Group Digital Marketing & Communications Lead
Lagos, Lagos, Nigeria
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Summary
Led digital marketing and communications strategies, enhancing team efficiency, audience engagement, and revenue generation across diverse media platforms.
Highlights
Reorganized an 8-person team, improving campaign delivery efficiency from 62% to 90% through the implementation of agile workflows.
Led 360° campaigns across TV, radio, social media, and live events, growing audience engagement by 65% and securing critical global partnerships.
Introduced comprehensive brand guidelines and sales collateral, resulting in an 18% increase in advertiser revenue.
Managed high-stakes crisis communications during high-profile negotiations and successfully directed the Soundcity MVP Awards, reaching over 3M viewers globally.
Education
Languages
English
Idoma
Yoruba
Pidgin
Hausa
Skills
Marketing Strategy & Leadership
Strategic Marketing Leadership, Budget Management, Pan-African Brand Positioning, Global Campaigns, AI-Driven Marketing Strategies, Data-Informed Marketing, Go-to-Market Strategy, Brand Management, Product Marketing, Event Strategy, Sponsorships, Thought Leadership.
Digital Marketing & Analytics
Full-Funnel Campaign Execution, SEO, PPC (Pay-Per-Click), Social Media Marketing, Email Marketing, Content Marketing, Google Ads, Meta Business Suite, Google Analytics, Power BI, Mixpanel, ROI Optimization, KPI Tracking.
CRM & Marketing Automation
HubSpot, Salesforce, Mailchimp, Pipedrive, CRM Workflow Optimization, Marketing Automation.
Team Leadership & Stakeholder Engagement
Executive Stakeholder Engagement, Board Reporting, Cross-Functional Team Building, Team Development, Agile Workflows, Project Management (Trello), Crisis Communications, LinkedIn Navigator.
Creative & Communication Tools
Adobe, Canva, WhatsApp API.
Interests
Professional Development
Black Builders Global Marketing Community, Forbes BLK, CIM Associate Member, Chartered Managers Canada.
Community Engagement
Sickle Cell Foundation Nigeria (Volunteer), Diversity, Equity, and Inclusion in Campaign Design.