About
Highly skilled Visual Designer with a background in Advertising, specializing in B2B marketing and demand generation. I leverage expertise from startups, agencies, and large corporations to craft impactful design strategies, enhancing brand aesthetics and optimizing campaign performance to drive measurable business outcomes and demand generation.
Work
Itajubá, Minas Gerais, Brazil
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Summary
Led visual design for DGEN, directing the aesthetic of demand generation campaigns across diverse industries and producing high-impact sales enablement materials.
Highlights
Directed the visual strategy for multi-segment demand generation campaigns, ensuring brand consistency and aesthetic excellence across all initiatives.
Developed a wide range of sales enablement materials, including presentations, infographics, and digital assets, effectively supporting sales teams.
Collaborated cross-functionally with marketing and sales teams to align design initiatives with strategic business objectives, enhancing overall campaign effectiveness.
Managed design projects from conceptualization to final delivery, consistently ensuring timely execution and high-quality outputs.
Itajubá, Minas Gerais, Brazil
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Summary
Served as Lead Brand Designer for B2B Marketing at Alicerce Educação, an Edtech focused on social impact, driving brand aesthetics and campaign design to achieve a monthly target of 20% contribution to company meetings through B2B marketing actions.
Highlights
Generated over **R$241,870** in accumulated pipeline and **R$198,020** in Monthly Recurring Revenue (MRR) through strategic B2B marketing design initiatives.
Structured and optimized processes to achieve **151 scheduled meetings** for the Sales team via B2B Marketing efforts between December 2021 and June 2022.
Developed **over 60 sales enablement materials**, significantly improving sales team efficiency and conversion rates.
Orchestrated multiple webinars with participation from major market leaders, enhancing brand visibility and thought leadership.
Led the creation of a B2B Marketing product (3 podcasts) that generated significant awareness and content with major industry players like Itaú, Dock, PWC, Engie, JP Morgan, Carrefour, Gupy, Locaweb, Qualicorp, IBM, and Natura.
Itajubá, Minas Gerais, Brazil
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Summary
Developed branding and cultural initiatives for Zenvia, focusing on internal and external identity for events like hackathons, and later supported Demand Generation and Sales teams through sales enablement development.
Highlights
Developed and implemented brand identity for internal and external initiatives, including hackathons and company events, fostering a cohesive corporate culture.
Contributed to the creation and deployment of sales enablement materials, directly supporting demand generation and sales teams.
Collaborated cross-functionally to ensure brand consistency across all touchpoints, enhancing overall brand perception and strategic alignment.
Designed engaging visual assets for various corporate communications, aligning with strategic branding objectives and market trends.
Ouro Fino, Minas Gerais, Brazil
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Summary
Directed art and creative strategy for 1NE/COMM, a full-service advertising agency, overseeing communication for diverse clients across retail, industry, and wellness sectors, encompassing digital, print, and brand development.
Highlights
Managed comprehensive communication strategies for a diverse client portfolio, including retail, industrial, and wellness sectors, ensuring brand consistency and market impact.
Designed and produced a wide array of digital and print marketing materials, including campaigns and advertisements, ensuring high visual quality and brand alignment.
Developed new brand identities and visual guidelines for multiple clients, significantly enhancing their market presence and recognition.
Oversaw creative projects from concept to execution, maintaining consistency across various media channels and client requirements.
Itajubá, Minas Gerais, Brazil
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Summary
Served as Art Director at 180° Soluções, a full-service advertising agency, managing client accounts across various segments and overseeing the creation of print, digital media, branding, and copywriting.
Highlights
Directed the creation of diverse marketing materials for print and digital media, including branding and copywriting, for multiple client accounts.
Developed compelling visual concepts and executed design projects from initial brief to final delivery, ensuring creative excellence.
Collaborated with cross-functional teams to ensure creative output aligned with client objectives and brand guidelines.
Managed multiple projects simultaneously, consistently meeting deadlines and exceeding client expectations through effective prioritization.
Belo Horizonte, Minas Gerais, Brazil
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Summary
Managed all company communications remotely for Cfaz.net, a SaaS company for dental radiology, encompassing social media content, online/offline marketing actions, conversion-focused rich content, and ad performance analysis.
Highlights
Developed and managed engaging content for social media platforms (Instagram, Facebook, blog), significantly increasing online engagement and brand visibility.
Executed comprehensive online and offline marketing campaigns, supporting lead generation efforts and market outreach.
Created rich content materials optimized for conversion, enhancing advertising impact and user acquisition.
Analyzed marketing metrics to inform strategy and optimize campaign performance, contributing to data-driven decisions.
Santa Rita do Sapucaí, Minas Gerais, Brazil
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Summary
Created content focused on employability and market trends for Estágio Online, Latin America's largest internship connection platform, aiming to provide career insights and connect early-career professionals with opportunities.
Highlights
Produced engaging content on career development and market trends, guiding early-career professionals in their professional journeys.
Contributed to a platform connecting students with internship opportunities from major companies across Latin America.
Researched and synthesized industry information to create valuable resources for a target audience of aspiring professionals.
Supported content marketing initiatives to enhance user engagement and platform reach, contributing to overall growth.
Santa Rita do Sapucaí, Minas Gerais, Brazil
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Summary
Managed social media content, customer service, graphic design, and final art production for Camiseteria SA, a personalized merchandise company, developing collections and prints for various customized items.
Highlights
Monitored and generated engaging content for social media platforms, enhancing brand visibility and customer interaction.
Provided online customer service, ensuring positive client experiences and resolving inquiries efficiently.
Designed and produced advertising materials for both print and digital media, supporting marketing campaigns and product launches.
Developed collections and unique prints for personalized items such as t-shirts, mugs, and cushions, driving product innovation.
Volunteer
Startup Weekend - Techstars
|Mentor
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Summary
Mentored over 14 teams in design for their projects at Startup Weekend Maker, an event organized by Unifei's Entrepreneurship Center with TechStars support, fostering the regional entrepreneurial ecosystem.
Highlights
Provided expert design mentorship to over **14 startup teams** during Startup Weekend Maker, guiding project development and strategic execution.
Contributed to fostering the regional entrepreneurial ecosystem by supporting a TechStars-backed event focused on innovation.
Shared practical design insights and best practices to help teams refine their product concepts and presentations.
Facilitated collaborative problem-solving among participants, enhancing their design thinking capabilities and project outcomes.
Languages
Portuguese
English
Conversational
Skills
Design & Creative
Visual Design, Graphic Design, Branding, Art Direction, Campaign Design, Sales Enablement Design, Print Design, Digital Design, Content Creation, Typography, Layout Design, Image Editing, Illustration.
Marketing & Strategy
B2B Marketing, Demand Generation, Account-Based Marketing (ABM), Content Marketing, Social Media Marketing, Digital Marketing, Marketing Campaigns, Lead Generation, Brand Strategy, Market Research, Advertising, Copywriting, Metrics Analysis, SEO.
Tools & Software
Adobe Creative Suite, Figma, PowerPoint, Google Slides.
Business & Project Management
Project Management, Cross-functional Collaboration, Stakeholder Management, Process Optimization, Client Management, Team Leadership.