Arpit Soni

Led creative strategy and execution for high-impact digital-first campaigns, including #PehchaanCon and Mahila Shakti Savings Account for Bank of Baroda, integrating compelling storytelling with strong brand messaging.

Directed creation of high-impact digital assets across diverse formats (carousels, videos, interactive content), significantly enhancing brand visibility and audience engagement.

Managed and mentored a multidisciplinary creative team, ensuring timely and on-brief delivery of all campaign assets, optimizing workflow efficiency and creative output.

Developed and executed brand strategies and creative concepts for major clients including Marico, Asian Paints, Air India, Emaar, HDFC, SBI, and Bank of Baroda, driving impactful campaigns.

Conceptualized and produced large-scale campaigns, events, and digital films, resulting in measurable engagement growth and increased brand reach across various platforms.

Maintained high client satisfaction through collaborative, agile project execution and delivery of high-quality creative solutions within budget and deadlines.

Supervised creative development for digital campaigns, ensuring alignment with brand objectives and enhancing visual storytelling.

Contributed to concept ideation and execution across various digital platforms, supporting campaign success and brand visibility.

Collaborated with cross-functional teams to deliver creative assets efficiently and on schedule, optimizing project workflows.

Directed creative execution for major OTT and entertainment brands, including Tata Play, Prime Video, and Disney+ Hotstar, enhancing their brand presence and subscriber engagement.

Oversaw end-to-end production of diverse content formats, from static and motion graphics to long-form videos, ensuring high-quality output and brand consistency.

Led creative teams in developing compelling visual narratives, contributing to successful campaign launches and increased audience reach for key clients.

Developed and executed integrated campaigns for global clients such as Google, Castrol, P&G, HP, Hellmann’s, Asian Paints, HUL, and Aerial, significantly boosting brand visibility and market share.

Delivered multiple award-winning brand activations and content solutions, recognized for creative excellence and measurable market impact.

Spearheaded creative strategy from concept to execution, ensuring campaigns resonated with target audiences and achieved key client objectives.

Produced over 100 diverse video content pieces, including sketch videos, documentaries, and live shows, significantly expanding WittyFeed's content library and audience reach.

Collaborated with brands like Dunkin Donuts, Tinder, Netgear, PeeSafe, and Ching’s Secret to create compelling branded campaigns that increased consumer engagement and brand recall.

Managed end-to-end video production workflows, from concept development and scriptwriting to filming and post-production, ensuring high-quality output within tight deadlines.