About
Highly accomplished Senior Product Designer with over 8 years of experience in creating intuitive, user-centric experiences that drive significant business growth and enhance user satisfaction. Proven ability to lead end-to-end design processes, from user research and conceptualization to prototyping and implementation, resulting in measurable improvements in key performance indicators. Adept at fostering cross-functional collaboration, pioneering design systems, and mentoring junior talent to cultivate high-performing design teams and deliver impactful digital products.
Work
Jaipur, Rajasthan, India
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Summary
Led the redesign of critical user journeys and established foundational design infrastructure, significantly enhancing user acquisition and product consistency for a leading financial institution.
Highlights
Redesigned the Savings Account (SA) Journey using a User-Centered Design (UCD) approach, resulting in a 2x increase in funded accounts and a 1.5x rise in Non-Zero Balance accounts.
Pioneered AU's first comprehensive design system (Aureus 1.0), enhancing consistency, scalability, and efficiency across all digital products.
Established and mentored an in-house product design team, fostering continuous learning and empowerment while ensuring high-quality design deliverables.
Unveiled the sleek Bento design language for Mobile Banking Apps, improving aesthetics, scalability, and accessibility for a broader user base.
Mumbai, Maharashtra, India
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Summary
Crafted innovative UX solutions for self-ordering kiosks and led multi-project design initiatives, optimizing operational efficiency and user engagement for a fast-paced food technology company.
Highlights
Crafted the intuitive UX for a self-ordering kiosk, achieving a notable 5% decrease in employee workload during peak operational periods.
Orchestrated the end-to-end design process for numerous complex projects, collaborating with cross-functional teams to deliver influential and captivating user experiences.
Implemented advanced user-centric design approaches and developed interactive prototypes, translating insights into tangible design concepts and facilitating iterative enhancements.
Gurugram, Haryana, India
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Summary
Drove product innovation and user research initiatives, enhancing key e-commerce metrics and user experience during a period of significant market change for a Tata enterprise.
Highlights
Introduced innovative concepts like simultaneous keyword search and product variants, resulting in a significant 10% surge in Average Order Value (AOV).
Developed a specialized Queuing App to enhance store sales and manage public crowds effectively, adapting to complexities posed by the Covid-19 pandemic.
Spearheaded, designed, and implemented comprehensive user research activities to inform and drive design, development, and continuous enhancement initiatives.
Gurugram, Haryana, India
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Summary
Contributed to award-winning financial product experiences and developed key UX deliverables, ensuring cohesive design and user-centricity for a prominent fintech platform.
Highlights
Received the Milestone Achievement Award for creating a seamless Insurance experience that significantly enhanced conversion rates and customer acquisition.
Composed the Expense Management interface under the Design Head's guidance, ensuring cohesive user experience and strategic design alignment.
Generated precise UX deliverables, including wireframes, user journeys, flows, and personas, accurately depicting user needs and project objectives.
Gurugram, Haryana, India
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Summary
Initiated comprehensive overhauls of mobile and web platforms, drove user research, and maintained design consistency to enhance customer-facing interfaces for a hospitality tech company.
Highlights
Initiated a comprehensive overhaul of both the mobile application and website, prioritizing enhancements to customer-facing interfaces and user experience.
Played an active role in cross-functional team meetings, providing invaluable design insights and fostering collaboration between design and development teams.
Conducted comprehensive user research to identify user needs and pain points, driving informed, data-driven design decisions.
Supported the development and upkeep of the style guide, ensuring consistent design uniformity and brand cohesion across all projects.
Languages
English
Hindi
Skills
UX Research
User Research, Usability Testing, User Needs Analysis, Pain Point Identification, Quantitative Research, Qualitative Research.
UX Design
Wireframing, Prototyping, Interaction Design, User Flow, Information Architecture, Interface Design, Design Systems (Aureus 1.0, Bento Design Language), User-Centered Design (UCD), Design Strategy.
Team Leadership & Mentorship
Team Leadership, Mentoring Junior Designers, Cross-functional Collaboration, Design Project Scoping, Team Empowerment.
Communication & Presentation
Verbal Communication, Visual Communication, Design Insights Presentation, Stakeholder Management.
Design Tools
Figma, Adobe Creative Suite, Lottie, Miro.