About
Highly accomplished Senior Product Designer with over 7 years of experience in leading end-to-end UX/UI design for global brands and enterprise applications. Proven ability to drive measurable improvements in user engagement and satisfaction, leveraging data-driven insights, inclusive design principles, and cross-functional collaboration. Expertise in crafting intuitive digital experiences, revamping complex systems, and delivering impactful design solutions that align with strategic business goals and market trends.
Work
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Summary
Leading end-to-end UX/UI design for Alcon's ForeSight Marketplace, a personalized, role-based data platform serving over 4,000 users by integrating Atlan and Tableau for a unified experience.
Highlights
Spearheaded the development of brand identity, high-fidelity Figma prototypes, and interaction specifications, collaborating with DevOps, Data Science, and Engineering to successfully launch the MVP.
Revamped S&P Global's Mobility IQ Studio, enhancing navigation and content clarity through alignment with a new design system and creation of scalable components.
Executed comprehensive user testing via Optimal Workshop, delivering developer-ready designs with detailed handoff documentation in collaboration with Marketing and SEO teams.
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Summary
Led the strategic redesign of the Rewards section for British Telecom's flagship mobile app (EE), significantly improving user engagement and customer retention.
Highlights
Achieved an 18% increase in user engagement and a 10% uplift in customer retention through the redesign of the British Telecom (EE) mobile app's Rewards section.
Championed inclusive design principles by integrating accessibility best practices in collaboration with the accessibility team, enhancing product usability for a broader audience.
Fostered robust cross-functional collaboration with product, engineering, and key stakeholders, ensuring design solutions consistently aligned with strategic business goals and user needs.
Utilized data analysis and user behavior insights to drive continuous product improvements, ensuring designs remained aligned with evolving market trends.
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Summary
Collaborated with leading brands including Verizon, US Bank, and Citi, leveraging user research to develop impactful UX/UI solutions that enhanced user satisfaction and engagement.
Highlights
Facilitated comprehensive product discovery workshops, delivering wireframes, prototypes, and final design solutions aligned with technical and business constraints for major clients.
Conducted rapid prototyping and iterative usability testing, consistently validating design solutions and refining user experiences based on feedback.
Developed detailed personas, user journeys, and information architecture, effectively shaping product design direction and contributing to a clear product vision.
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Summary
Led end-to-end UX/UI design initiatives for prominent global brands such as Estée Lauder Companies, Reckitt, and Sequoia, driving impactful user experiences across diverse digital platforms.
Highlights
Championed a user-centric design process, collaborating with product teams to integrate user research insights, resulting in a 20% improvement in core product task success rates.
Conducted Design Thinking Workshops with key stakeholders to effectively define user needs and align design solutions with overarching business goals.
Delivered significant product improvements through targeted design solutions, directly contributing to increased customer satisfaction and loyalty.
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Summary
Operated as the sole designer, providing end-to-end UX/UI and web design for enterprise applications, including Aramco's 'Low Reporting Tool', driving product delivery and innovation.
Highlights
Managed the complete design lifecycle, from initial sketches and low-fidelity wireframes to final high-fidelity prototypes, ensuring comprehensive product development.
Implemented robust design systems, significantly reducing development time by 50% while ensuring consistency across multiple platforms.
Successfully designed, developed, and delivered over 25 website projects within a 2-year timeframe, consistently exceeding client expectations.
Skills
Design
Design Thinking, User-Centred Design, Cognitive Thinking, A/B Testing, Usability Testing, Interaction Design, End-to-End Product Design, Accessibility & Inclusive Design Principles, Style Guides/Design System, Front-end Development Knowledge, IA & Rapid Prototyping, Wireframing.
Software/Tools
Figma, Sketch, Photoshop, Notion, Miro, Jira.