About
Strategic Marketing & Operations Leader with over 20 years of experience driving business transformation and performance optimization within the higher education and technology sectors. Expertly leads cross-functional teams to achieve operational excellence and align stakeholders behind data-driven strategies that scale. Proven ability to deliver significant revenue growth, cost savings, and efficiency improvements through innovative GTM and marketing operations initiatives.
Work
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Full-time
Summary
Managed multi-channel demand generation strategies for B2B SaaS, lead generation, and eCommerce clients, driving sales, increasing leads, and achieving growth revenue goals.
Highlights
Led client communication and executed multi-channel demand generation strategies for B2B SaaS, lead generation, and eCommerce clients, achieving significant sales and lead growth.
Built comprehensive campaign dashboards using Looker Studio, ensuring data-driven alignment with strategic account plans and optimizing performance.
Managed over $1MM in marketing budgets, strategically allocating spend across diverse platforms to drive client KPIs and maximize ROI.
Increased managed agency revenue for a book of business by +5% year-over-year through effective client relationship management and strategic execution.
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Summary
Scoped and implemented an organization-wide onboarding framework, streamlined workflows, consolidated MarTech platforms, and accelerated sale-to-revenue timelines.
Highlights
Scoped and implemented an organization-wide onboarding framework, reducing new-hire time-to-productivity by 33%.
Streamlined workflows and consolidated MarTech platforms, accelerating the sale-to-revenue timeline by 20% and revenue recognition for SEO campaigns by 15%.
Consolidated multiple client communication platforms into a unified, company-wide technology stack, enhancing operational efficiency and collaboration.
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Summary
Improved campaign launch speed, reduced error rates, and identified significant tech stack cost savings through workflow optimization.
Highlights
Improved campaign speed to launch by 17% and reduced error rates by optimizing project and task workflows.
Identified and saved $40K in annual tech stack costs by streamlining feature sets and eliminating overlap, optimizing resource allocation.
Led cross-functional teams to successfully enable new product launches across sales, operations, and client success teams.
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Summary
Directed cross-functional teams to execute effective paid search (SEM), social, and programmatic display campaigns, retaining 100% of clients and increasing revenue.
Highlights
Led cross-functional teams in executing effective paid search (SEM), social, and programmatic display campaigns, achieving 100% client retention and increasing revenue by 15%.
Created a $500K+ yearly recurring revenue stream by optimizing the client ad-spend reconciliation process, enhancing financial efficiency.
Recruited and managed an Ad Expense Coordinator role, tracking over $7MM in annual client ad spend reconciliation with high accuracy.
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Summary
Increased Raleigh team headcount by 20% in four months and managed comprehensive employee acquisition, onboarding, and retention via consistent practices.
Highlights
Increased the Raleigh team headcount by 20% within four months, significantly expanding operational capacity.
Managed comprehensive employee acquisition, onboarding, and retention strategies through consistent hiring and training practices.
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Summary
Achieved a 50% reduction in single-campaign cost per lead and decreased average inquiry cost by 55% through innovative demand-generation tactics.
Highlights
Achieved a 50% reduction in single-campaign cost per lead by implementing first-in-industry demand-generation tactics.
Developed and executed digital marketing strategies for 18 campaigns, decreasing average inquiry cost by 55% and optimizing ROI.
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Summary
Managed digital advertising inventory enablement and automated manual ad placement steps, significantly improving profitability.
Highlights
Managed digital advertising inventory enablement for direct-buy, exchange, and programmatic monetization, optimizing revenue streams.
Automated 90% of manual steps in low-margin ad placement configuration, improving profitability by 15%.
Improved time-to-revenue by 10-30% across multiple ad product lines by optimizing GTM schedules.
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Summary
Increased ad product speed-to-market by introducing GTM rhythm to deploy products at scale, and managed a team of Video Yield Specialists.
Highlights
Increased ad product speed-to-market by introducing a GTM rhythm, enabling product deployment at scale.
Managed and mentored a team of three Video Yield Specialists, ensuring 100% video ad monetization.
Led successful transition of Windows 10 content- and partner-monetized ad demand to the Microsoft team.
Developed standardized documentation and deployed over 20 account management process guides, enhancing operational consistency.
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Summary
Managed a team of Video Yield Specialists to ensure maximum monetization, developed GTM strategies, and deployed numerous content injection initiatives.
Highlights
Managed a team of three Video Yield Specialists, ensuring maximum monetization across hundreds of clients and optimizing ad product performance.
Developed and executed GTM strategies across multiple product lines, contributing to $80MM in annual ad product revenue and improving time-to-revenue by up to 30%.
Deployed over 50 initiatives of Windows OS content injection via ad server, demonstrating proof-of-concept and technical innovation.
Enabled revenue-share partnerships between Microsoft and select publishing partners, unlocking additional revenue streams.
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Summary
Led a five-office national Ad Operations functional community, supporting $40MM in annual ad revenue and reducing training time by 15%.
Highlights
Led a five-office national Ad Operations functional community, continuing to support $40MM in annual ad revenue.
Reduced training time by 15% by developing and deploying new-hire onboarding and peer mentor programs, enhancing team efficiency.
Achieved 100% individual accuracy and improved team-wide accuracy rates to 98% on high-impact campaigns through rigorous quality control.
Implemented quality control (QC) processes and scaled best practices nationally for continuous education and operational improvement on technical and client success KPIs.
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Summary
Implemented paid display advertising campaigns for strategic clients, analyzed performance, and supported $40MM in annual advertising revenue.
Highlights
Implemented paid display advertising campaigns across web, mobile, and online video for strategic clients in CPG, Automotive, and Pharmaceutical industries.
Analyzed campaigns to benchmark performance and recommend optimizations, ensuring efficient spend aligned with client goal KPIs.
Supported $40MM in annual advertising revenue with 100% accuracy, demonstrating meticulous financial management.
Won incremental $3MM in video advertising from a CPG client due to operational efficiency and campaign excellence.
Volunteer
Skills
Marketing & Product Operations
Digital Marketing Strategy, Program & Project Management, Digital Marketing & Advertising, Go to Market Strategy (GTM), Client Account Management.
Operations Management
Process Development & Automation, Client & Employee Onboarding, Team Leadership & Training, Workflow Optimization, MarTech Platforms, Quality Control (QC).
Digital Marketing
Demand Generation, B2B SaaS, Lead Generation, eCommerce, Campaign Dashboards, Looker Studio, Marketing Budgets, Paid Search (SEM), Social Media Marketing, Programmatic Display, Digital Ad Inventory, Ad Monetization, Ad Product Enablement.
Leadership & Strategy
Business Transformation, GTM Innovation, Performance Optimization, Cross-functional Leadership, Operational Excellence, Data-driven Strategies, Scaling Operations, Talent Operations, Employee Acquisition, Onboarding, Retention.