BLESSING PETER

Drove a 60% increase in digital engagement across Instagram, TikTok, and YouTube through targeted campaign execution.

Orchestrated multi-channel campaigns for major events and conferences, consistently achieving over 10,000 unique reach per campaign.

Cultivated influencer partnerships and optimized user engagement strategies, boosting conversion rates by 30% within six months.

Managed end-to-end content production, including video and graphics, and implemented segmented email campaigns that enhanced user retention.

Executed comprehensive paid ad campaigns across Google, Meta, LinkedIn, TikTok, and YouTube, achieving a 48% increase in Click-Through Rates (CTR).

Designed and implemented the company's inaugural performance dashboard using Google Data Studio and Appsflyer, providing real-time tracking of ROI, ROAS, and CPL.

Grew Instagram followers by over 4,000 and LinkedIn by 2,500+ within three months through strategic organic content initiatives.

Spearheaded email marketing, SEO, and social campaign optimization efforts, resulting in a 32% reduction in Customer Acquisition Cost (CAC) within six months.

Launched and managed targeted digital campaigns for the African diaspora, generating over 3,000 qualified leads within 60 days.

Engineered robust lead funnels and deployed automation workflows, enhancing Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion by 45%.

Conducted extensive A/B testing across landing pages, email headers, and social ad creatives to optimize campaign performance and engagement.

Spearheaded digital content strategy development, boosting brand visibility by 70% within one year through targeted initiatives.

Managed end-to-end launch campaigns for new real estate products, overseeing design, copywriting, and paid social media execution.

Collaborated cross-functionally with design, sales, and video teams to produce compelling marketing collateral, including brochures, motion content, and customer onboarding flows.

Achieved significant social media growth, increasing Facebook followers by 4,000 in five months and expanding Twitter/Instagram audiences by 230 and 1,000 respectively.

Developed and managed the station's inaugural social content calendar and integrated on-air promotional campaigns, enhancing listener engagement.