Bianca Prado

Bianca Prado

Graphic designer & freelancer
Brasília, BR.

About

Highly accomplished and results-driven professional with over 13 years of extensive experience in strategic visual communication, specializing in editorial design, branding, and art direction. Proven expertise in leading and executing impactful design projects for diverse clients, including public institutions, corporate entities, and private organizations. Adept at transforming complex concepts into compelling visual narratives that drive engagement and strengthen brand identity. Committed to leveraging design for social impact and fostering inclusive communication.

Work

Duo Design
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Designer Gráfico

Summary

Leading design projects across editorial, branding, and art direction, crafting compelling visual identities and graphic materials for diverse media.

Highlights

Develop comprehensive editorial design projects, including layout and editing for books, magazines, and reports, ensuring high visual appeal and clarity.

Create impactful visual identities and graphic materials for both print and digital platforms, enhancing brand recognition and communication effectiveness.

Manage a diverse portfolio of design initiatives, from conceptualization to final production, meeting client objectives and project deadlines.

Ministério Público Federal (MPF)
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Designer Gráfico

Summary

Directed and executed institutional campaigns and graphic material production, focusing on social and cultural initiatives, while enhancing public engagement and brand communication.

Highlights

Developed and implemented over 50 institutional campaigns and graphic materials, including reports, brochures, books, and e-books, significantly enhancing public awareness.

Produced high-impact visual assets for events and exhibitions, primarily for social and cultural projects, amplifying their reach and message.

Served as Social Media Designer, creating engaging visual identities and interactive content for social media platforms, increasing online engagement by an estimated 25%.

Collaborated cross-functionally with multidisciplinary teams to strengthen the institutional brand, ensuring consistent messaging and inclusive communication standards.

Spearheaded initiatives to promote public engagement and ensure accessible communication, reaching diverse audiences effectively.

Embaixada da Suíça no Brasil
|

Designer Gráfico Freelancer

Summary

Provided comprehensive visual identity and graphic design services for social media and promotional materials, aligning with institutional communication strategies.

Highlights

Created and implemented a cohesive visual identity for social media platforms, resulting in a more professional and engaging online presence.

Produced strategic social media posts and interactive PDFs, aligning content with the Embassy's institutional communication strategy.

Developed compelling content to promote cultural and diplomatic initiatives, effectively engaging diverse audiences and highlighting themes of sustainability and international cooperation.

Boa Design de Apresentações
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Designer Gráfico

Summary

Specialized in crafting engaging layouts and animations for corporate presentations and digital assets, focusing on strategic visual communication and audience engagement.

Highlights

Developed professional layouts and animations for corporate presentations, enhancing visual storytelling and audience retention.

Designed digital assets for internal and external campaigns, focusing on strategic visual communication objectives.

Applied strong visual narrative skills and engagement-driven design principles to optimize content for digital platforms, ensuring maximum impact.

Princípio Ativo Comunicação
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Designer e Diretora de Arte

Summary

Directed art and design processes for advertising campaigns, brand development, and visual identities, delivering integrated communication solutions for diverse clients.

Highlights

Directed art for advertising campaigns, brand design, visual identities, and packaging, ensuring consistent and impactful visual messaging.

Created innovative layouts for websites and social media platforms, enhancing user experience and brand presence.

Managed and executed integrated communication projects, successfully addressing the diverse demands of clients across various sectors.

Narmarx Comunicação
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Designer Gráfico

Summary

Managed layout, image treatment, and content updates for a newspaper, contributing to increased reach and visibility.

Highlights

Executed layout and design for 'Lotus Bem Estar' newspaper, ensuring aesthetic quality and readability.

Performed image treatment and produced advertisements and publicity campaigns, contributing to revenue generation.

Managed content updates for the newspaper's website and social media channels, significantly expanding publication reach and visibility.

Zipo Comunicação
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Designer Gráfico

Summary

Developed visual identities and graphic materials for diverse client campaigns, focusing on multi-platform visual communication.

Highlights

Developed the agency's visual identity, establishing a cohesive and professional brand image.

Created graphic materials and campaigns for clients across various sectors, ensuring tailored visual communication solutions.

Designed brochures, event materials, and publicity pieces, focusing on effective visual communication across multiple platforms.

G3 Comunicação
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Estágio - Direção de Arte Jr, Arte Finalista

Summary

Contributed to advertising campaigns and finalized art, supporting projects focused on entrepreneurship and community development.

Highlights

Participated in advertising campaigns and acted as a final artist, ensuring high-quality production of graphic materials.

Contributed to Sebrae/DF projects, assisting with design, layout, and finalization of materials aimed at training and entrepreneurship.

Helped generate positive impact for small businesses and communities through effective visual communication and design support.

Education

Anhanguera

Pós-Graduação Lato Sensu

Comunicação, Publicidade e Marketing em Mídias Digitais

IESB

CST

Design Gráfico

Languages

Português

Native

Certificates

Produção Audiovisual

Issued By

Ministério da Cultura, Escult

A (R)Evolução do Branding

Issued By

Ana Couto

Branding Governamental

Issued By

Balik - Design Estratégico

Design Editorial: O mundo das publicações

Issued By

co.liga

Design Gráfico com impacto social

Issued By

Giulia Fagundes, Domestika

Projeto Editorial para livros

Issued By

Enric Jardí, Domestika

Design de identidade visual potente

Issued By

Rejane Dal Bello

Tipografia Avançada, Revisão e Edição Profissional no InDesign

Issued By

A Academia Tipográfica

Acessibilidade Digital e Comunicacional

Issued By

SMPED, Cidade de São Paulo

Design Editorial

Issued By

May Tanferri, Crehana

Livro: do design ao objeto

Issued By

Elaine Ramos e Aline Valli

Golden Grids

Issued By

Victor Guerra (NOUS)

Branding

Issued By

Brasília Marketing School

Curso de Gerenciamento de Cores

Issued By

ADEGRAF e Grupo Luz

Photoshop Avançado

Issued By

Alexandre Keese / Design Brazuca e NOUS

Curso de Extensão de Contexto Visual

Issued By

IESB

Design Estratégico: Posicionamento e arquitetura de marca

Issued By

Gian Franco Rocchiccioli

Design e Elaboração de linguagem visual

Issued By

Casa Rex, Gustavo Piqueira

Produção Gráfica

Issued By

ADEGRAF + Bytes & Types

Direção de Arte

Issued By

Funyl

Editor Gráfico

Issued By

Senac

Skills

Design & Art Direction

Design Gráfico, Direção de Arte, Identidade Visual, Branding, Diagramação, Editoração, Edição de Imagens, Produção Gráfica, Infografia, Arte-Finalista, Design Editorial, Design para Redes Sociais, Design Estratégico, Visual Storytelling.

Communication & Strategy

Comunicação Visual Estratégica, Visão Estratégica, Campanhas Publicitárias, Engajamento Público, Comunicação Inclusiva, Gestão de Conteúdo, Planejamento.

Creative & Conceptualization

Criatividade, Conceituação, Desenvolvimento de Campanhas, Criação de Layouts.

Software & Tools

Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe XD, Canva PRO, Figma, Microsoft Office, Google Workspace, Trello, Slack, Notion, Miro.