About
A results-driven Brand and Digital Strategy Leader with over two decades of global experience across diverse industries including Finance, Tech, SaaS, Auto, and FMCG. Proven ability to architect impactful omnichannel strategies, leveraging data-driven insights and creative technology to drive enhanced customer experience, brand equity growth, and measurable marketing ROI. Expert in brand transformation, cross-functional leadership, and new business development, consistently delivering significant revenue and market share gains.
Work
Remote, Global, Global
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Summary
Leads strategic creative technology and marketing consultations for global clients, driving significant revenue growth and product adoption.
Highlights
Delivered incremental revenue of $4.7M in 2024 through expert creative consultations and strategic MarTech alignments.
Collaborated with APAC teams to unlock quarterly revenue of $4M in 2024 from Global Clients, optimizing marketing ROI.
Spearheaded partner adoption of new Google products and formats, enhancing market penetration through cross-functional collaboration.
Provided strategic consultation to brands and agencies, integrating MarTech solutions to maximize impact and marketing ROI.
Mumbai, Maharashtra, India
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Summary
Drove comprehensive brand and digital strategies for 21 global brands, significantly enhancing marketing effectiveness and securing industry recognition.
Highlights
Directed Brand & Digital Strategy for 21 global brands (incl. Meta, DBS, PhonePe, Jeep), defining impactful positioning and value propositions.
Elevated marketing effectiveness through data-driven strategies, leveraging consumer insights and customer journey mapping.
Secured 14 industry awards for Jeep (ABBY's One Show 2022) by executing impactful brand storytelling and creative campaigns.
Mumbai, Maharashtra, India
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Summary
Led brand planning and digital strategy for major global clients, translating consumer insights into breakthrough creative and omnichannel solutions.
Highlights
Led Brand Planning & Digital Strategy for global clients (incl. Google, ICICI Lombard, Disney+ Hotstar, Tata Motors), achieving marketing and business goals.
Translated complex consumer insights into breakthrough creative solutions and effective omnichannel strategies, enhancing campaign performance.
Achieved Top 3 MEA ranking (Google Rank) for the Tata Motors Ramadan Campaign, demonstrating effective strategy and execution.
Singapore, Central Region, Singapore
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Summary
Architected customer acquisition, engagement, and CRO strategies for over 400 hospitality clients, driving revenue growth and establishing robust brand architecture.
Highlights
Architected customer acquisition, engagement, and CRO strategies for 400+ Hospitality clients across ME, India, SEA, significantly increasing traffic and demand.
Drove incremental revenue by leading a team of creative and social media specialists, managing 100+ brands.
Established comprehensive brand architecture and positioning, leading CX teams to embed customer-centricity across operations.
Mumbai, Maharashtra, India
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Summary
Established and managed the digital practice P&L, consulting global clients on digital transformation and enhancing online reputation.
Highlights
Established and managed the digital practice P&L, providing strategic consulting to global clients (incl. Skoda, Axis Bank) on digital transformation.
Implemented advanced technology platforms to proactively manage and enhance online reputation, improving brand perception.
Developed and executed social media and online reputation management strategies, leveraging deep audience insights.
Mumbai, Maharashtra, India
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Summary
Pioneered social media and mobile strategies, focusing on leveraging mobile penetration for enhanced customer engagement.
Highlights
Pioneered and implemented cutting-edge social media and mobile strategies, establishing early market leadership in digital engagement.
Developed innovative approaches to leverage mobile penetration, significantly expanding audience reach and interaction.
Drove strategic initiatives focused on integrating mobile platforms into broader marketing campaigns for measurable impact.
Mumbai, Maharashtra, India
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Summary
Built and led the Brand Solutions team, focusing on creative optimization and performance marketing principles.
Highlights
Built and scaled a high-performing Brand Solutions team, establishing core creative optimization and performance marketing principles.
Developed and implemented strategies to enhance creative effectiveness, driving measurable improvements in campaign performance.
Guided the team in applying performance marketing principles to deliver optimized brand solutions for clients.
Mumbai, Maharashtra, India
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Summary
Managed key client relationships and drove sales development through strategic account planning.
Highlights
Managed critical client relationships, ensuring high satisfaction and fostering long-term partnerships.
Contributed to significant sales development initiatives by identifying growth opportunities and crafting tailored solutions.
Developed and presented strategic account plans, aligning client objectives with agency capabilities for mutual success.
Mumbai, Maharashtra, India
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Summary
Managed client accounts and developed strategic initiatives within a leading global agency.
Highlights
Managed a portfolio of client accounts, ensuring effective communication and project delivery.
Contributed to the development of strategic marketing initiatives, supporting client business objectives.
Facilitated cross-functional collaboration to deliver integrated solutions for diverse client needs.
Mumbai, Maharashtra, India
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Summary
Executed marketing campaigns and managed loyalty programs within the insurance sector, contributing to customer retention.
Highlights
Executed targeted marketing campaigns, supporting product launches and brand visibility initiatives.
Managed comprehensive loyalty programs, enhancing customer retention and engagement within the insurance sector.
Contributed to underwriting processes, ensuring adherence to policy guidelines and risk assessment standards.
Education
Publications
Languages
Portuguese
English
Skills
Digital Marketing & Strategy
Brand Strategy & Management, Digital Transformation, Integrated Marketing Campaigns, Customer Journey Mapping, Creative Technology, Data-Driven Marketing, SEO/SEM Strategy, Social Media Marketing & Management, Content Strategy, Digital Channel Optimization, Online Reputation Management, Online Consumer Analysis, Campaign Amplification.
Leadership & Communications
Team Leadership & Mentoring, Stakeholder Management, Corporate Communications, Customer Engagement Strategy, Cross-Functional Collaboration, Employee Communications, Client Relationship Management, New Business Development & Pitch Leadership.
Project & Program Management
Project Management, CRM & Loyalty Program Management, Campaign Management & Execution, Vendor Management, P&L Management.
Technical Skills
Ads Creative Studio, Google Analytics, Adobe Photoshop, Dreamweaver, HubSpot, CRM Platforms, Social Media Analytics Tools (e.g., Konnect Insights, Germin8), Microsoft Office Suite, Veo2, Midjourney, Runway, Gemini.
Soft Skills
Strategic Thinking, Problem Solving, Communication, Adaptability, Creativity, Collaboration.