Brenna Heaps
Senior Program & Operations Leader | Digital Project Management | Customer Experience
Portland, US.About
Highly accomplished Senior Program and Operations Leader with over two decades of experience driving strategic initiatives, optimizing complex workflows, and enhancing customer and developer experiences across diverse industries. Proven ability to lead global cross-functional teams, manage multi-million dollar digital projects, and orchestrate impactful marketing and brand strategies to achieve significant business growth and operational efficiencies. Seeking to leverage extensive expertise in digital project management, design operations, and stakeholder engagement to deliver transformative results in a dynamic organization.
Work
Portland, Maine, US
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Summary
Currently serving as the internal voice of the customer, leading cross-functional efforts to elevate customer satisfaction and optimize operational workflows for marketing and product initiatives.
Highlights
Acting as the internal voice of the customer, driving cross-functional initiatives to improve the customer experience across all touchpoints.
Managing key relationships with external vendors, agencies, and contractors to ensure seamless project execution and delivery.
Collaborating closely with Marketing to oversee website operations and workflow management for large-scale projects, including ongoing product and promotional updates.
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Summary
Led a global team in end-to-end web and digital project management, overseeing comprehensive planning, execution, and budget oversight to ensure successful delivery.
Highlights
Managed a global team across end-to-end web and digital projects, overseeing comprehensive planning, execution, and budget oversight for successful project delivery.
Optimized resource allocation and tracking for cross-functional teams, enhancing project efficiency and on-time completion.
Maintained meticulous project documentation to ensure seamless project delivery and facilitate knowledge transfer across teams.
Directed client communications, proposal development, SoW creation, and managed freelancer/vendor relations, ensuring high client satisfaction and account growth.
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Summary
Directed cross-functional initiatives to develop efficient processes and systems, scaling the Design organization while maintaining high-quality standards and leading a complete product and brand refresh.
Highlights
Led cross-functional initiatives to develop efficient processes and systems, scaling the Design organization while maintaining high-quality standards and implementing effective change management efforts.
Oversaw the product design operations program and managed project managers, supporting streamlined workflows and embedding core design principles across the team.
Collaborated with Product Design leadership to standardize and improve research and design methodologies and tools, enhancing consistency and output quality.
Served as the team lead for a complete product and brand refresh, orchestrating collaboration with external agencies, implementing Digital Asset Management (DAM) setup, and enhancing internal communications.
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Summary
Orchestrated cross-functional communication and alignment for feature launches, developer marketing campaigns, and brand nurture initiatives, driving developer engagement and community growth.
Highlights
Led cross-functional communication and alignment for multiple feature launches, developer marketing campaigns, and brand nurture initiatives, enhancing product visibility.
Created and implemented targeted developer-focused brand campaigns and custom swag, significantly increasing engagement within the developer community.
Managed strategic relationships with platform champion developers, facilitating effective onboarding, feedback processes, and targeted marketing efforts to foster community loyalty.
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Summary
Cultivated strong relationships with platform developers and oversaw product feedback processes, marketing initiatives, and the execution of successful feature launches and events.
Highlights
Cultivated and maintained strong relationships with platform developers, overseeing onboarding, product feedback processes, and marketing initiatives to drive engagement.
Executed multiple successful feature launches, developed effective developer marketing strategies, and implemented ongoing developer brand nurture campaigns.
Led partner and brand marketing campaigns, secured sponsorship opportunities, and elevated general brand awareness within the developer ecosystem.
Planned and executed the company's first virtual event, 'Upstream', achieving high engagement and positive feedback from attendees.
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Summary
Directed a global team to develop and implement comprehensive marketing strategies across github.com and all company brand and experience design platforms, including social media, digital advertising, and events.
Highlights
Directed a global team to develop and implement marketing strategies across github.com and all company brand and experience design, spanning social, marketing program sites, digital advertising, and events.
Facilitated cross-functional communication and alignment, ensuring cohesive goals, processes, and strategies for major company events like GitHub Satellite and GitHub Universe.
Managed hiring and onboarding processes for designers, growing the team from one project manager to three dedicated streams.
Collaborated with the Product team to establish brand positioning, messaging, and specific campaign launches, directly impacting product adoption and market perception.
Coordinated multiple product launches and digital marketing strategies, alongside ongoing brand nurture campaigns, to sustain user engagement.
Led the design and production of all company swag, including vendor sourcing, and maintained the internal swag site and external company store, overseeing fulfillment.
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Summary
Managed a small team across multiple digital projects for diverse clients, overseeing scheduling, scope, budget, and resource allocation to ensure successful project delivery.
Highlights
Managed a small team on multiple digital projects for various clients, overseeing scheduling, scope, budget, and resource allocation to ensure successful project delivery.
Maintained robust client communication and relationships, providing comprehensive overviews of all team projects to ensure transparency and satisfaction.
Ensured efficient day-to-day operations and coordination within the team, improving overall project workflow and delivery timelines.
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Summary
Led cross-functional projects with IT, fulfillment, logistics, and supply chain stakeholders, optimizing e-commerce operations and customer service processes.
Highlights
Led cross-functional projects with IT, fulfillment, logistics, supply chain, and other stakeholders to streamline e-commerce operations.
Defined, documented, and trained customer service processes for Anthropologie and Terrain customer service centers, enhancing service quality and efficiency.
Converted a company distribution center into a shipping facility, defining new fulfillment and logistics operations to support increased e-commerce volume.
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Summary
Managed all projects for a small web design and development company, ensuring on-time delivery and strict budget adherence while consistently exceeding client expectations.
Highlights
Managed all web design and development projects, ensuring on-time delivery and adherence to budget constraints for a small agency.
Led project planning and execution, consistently meeting or exceeding client expectations for quality and delivery on all engagements.
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Summary
Managed and executed branding projects for film properties, overseeing the development of merchandising style guides and promotional materials, ensuring client satisfaction and timely delivery.
Highlights
Managed and executed branding projects for film properties, overseeing the development of merchandising style guides and promotional materials, including packaging design.
Collaborated with cross-functional teams to ensure seamless project delivery and client satisfaction, utilizing strong organizational and project management skills to meet tight deadlines and exceed client expectations.
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Summary
Managed and oversaw multiple design and branding projects, ranging from annual reports to hotel and business collateral, ensuring timely delivery and budget adherence.
Highlights
Managed and oversaw multiple design and branding projects, including annual reports, hotel collateral, and restaurant design, ensuring high-quality outputs.
Utilized strong project management skills to ensure timely delivery and budget adherence for all projects, collaborating with cross-functional teams to streamline processes and improve project efficiency.
Skills
Project & Program Management
Digital Project Management, Agile Methodologies, Cross-functional Leadership, Workflow Optimization, Budget Management, Resource Allocation, Timeline Management, Product Launches, Stakeholder Management, Vendor Management, Asana.
Operations & Strategy
Design Operations, Customer Experience (CX) Improvement, Process Improvement, Strategic Planning, Change Management, E-commerce Operations, Supply Chain, Logistics, Digital Asset Management (DAM).
Marketing & Brand
Brand Management, Digital Marketing Strategies, Developer Marketing, Content Strategy, Campaign Management, Event Management, Public Relations, Creative Direction, Merchandising, Brand Nurture Initiatives.
Client & Partner Relations
Client Communication, Account Management, Partnership Development, Freelancer Relations, Sponsorship Acquisition, Customer Service Processes, Feedback Management.
Technical & Design
Web Development Projects, UX/UI Principles, Product Design Methodologies, Digital Platforms, Website Operations.