Casprine Assempah

Spearheaded the integration of Google RCS into MarketSuite and BirdCRM, significantly enhancing customer engagement and streamlining communication workflows for businesses.

Directed the development of the Meta Ads project, empowering companies to seamlessly manage their advertising networks directly within Bird's platform.

Contributed to the strategic development of a new HR suite, a core component of BIRD in a BOX, designed to centralize company operations within Bird's ecosystem.

Led critical search feature development on the marketplace platform, enhancing user experience and fine-grain controls, which boosted conversion rate by 40%.

Guided the web platform team in building the first multi-tenant design system using React, TypeScript, and MUI, increasing product velocity by 35% across multiple subsidiaries.

Engineered a deployment workflow solution that slashed deployment time from over 35 minutes to under 5 minutes, recovering 130+ hours of developer productivity annually.

Standardized communication between engineering and design teams by facilitating Figma design token sharing, enhancing collaboration and consistency.

Partnered with designers and UX researchers to develop a scalable Figma design system and syncing engine, integrating with the React component library via GitHub Actions.

Streamlined the visual change management process from Figma to Storybook, ensuring systematic tracking and approval.

Established and led the design system team, developing a cross-platform React/Native component library that boosted engineering efficiency by 20% across ChipperCash mobile applications.

Successfully migrated seven key mobile app flows to the new design system, resulting in 26 weeks of engineering time savings.

Directed the comprehensive rebrand across both mobile applications, ensuring a seamless experience for 4 million users.

Pioneered the development of financial data access infrastructure, creating an African-focused solution akin to Plaid.

Architected and developed the Minimum Viable Product (MVP), including a client widget library, website, and client dashboard using Sass, TypeScript, and React.

Managed end-to-end product development cycle, from conceptualization to deployment, ensuring alignment with market needs and technical feasibility.

Leveraged agile methodologies to rapidly iterate on product features and respond to early user feedback, driving efficient development cycles.

Directed a 4-engineer team in developing ghana.gov.gh, the national portal for online payments and digital services utilized by millions of Ghanaians for tax and government service payments.

Designed and implemented a comprehensive design system with React, Aphrodite CSS, and TypeScript, boosting team productivity and accelerating time-to-ship.

Collaborated closely with government stakeholders to align technical solutions with national digital service objectives.

Ensured the scalability and security of payment infrastructure to handle transactions for millions of users.

Developed the initial MVP web application using ReactJS and MobX, successfully onboarding 2,500 users across three continents.

Contributed to the development of a real-time user feed, significantly improving usage and interactivity, which increased daily active users.

Implemented robust backend services to support real-time data processing and user interactions.

Analyzed user engagement data to inform feature development, driving continuous improvements in platform stickiness.

Managed and maintained the news website and publishing platform, ensuring continuous operation and content delivery.

Developed the initial React Native MVP and conducted user testing with 500 TestFlight users, gathering critical feedback for product refinement.

Implemented front-end features and ensured responsive design across various devices to optimize user experience.

Collaborated with content and product teams to integrate new features and improve platform functionality.