Charles Olatuyi Ayodeji

Creative Director & Digital Strategist
Lagos, NG.

About

Creative Director and Digital Strategist with nearly a decade of experience in integrated marketing, web development, and multimedia content creation, driving significant brand visibility and engagement. Expertly blends creative direction with strategic marketing, leveraging SEO, PPC, social media, and storytelling to deliver measurable results for brands, creators, and entrepreneurs. Proven leader in crafting impactful digital experiences and optimizing online positioning, with strong project management and cross-cultural collaboration skills.

Work

Digital Junkieee
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Team Lead & Digital Strategist

Lagos, Lagos, Nigeria

Summary

Led a cross-functional team in delivering branding, web design, and media content projects, developing digital strategies that aligned creativity with business goals and enhanced brand visibility.

Highlights

Directed cross-functional teams to successfully deliver branding, web design, and media content projects for startups and lifestyle brands, ensuring strategic alignment with business objectives.

Developed and executed comprehensive digital strategies across social media, content production, and marketing campaigns, significantly increasing brand visibility and engagement.

Oversaw end-to-end media production, including photography, videography, and creative direction, to produce high-quality assets.

Delivered client workshops and one-on-one training sessions on platform management and content strategy, enhancing user adoption and satisfaction.

Greater Heights Services
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Web Designer & Digital Marketer (Remote, Part-Time)

Remote, North Carolina, US

Summary

Designed and developed responsive front-end and back-end website solutions and executed digital marketing campaigns, generating significant revenue for clients.

Highlights

Designed and developed responsive front-end and back-end website solutions, ensuring optimal user experience and functionality.

Executed digital marketing campaigns that generated $600K in revenue for a client within 12 months.

Delivered client workshops and one-on-one training sessions on platform management and content strategy, significantly enhancing user adoption and satisfaction.

Bawbaw Farms
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Project Manager & Digital Strategist

Kwara, Kwara, Nigeria

Summary

Managed projects and digital strategy, launching the company's first website and expanding retail partnerships and social media presence.

Highlights

Launched the company's inaugural website, significantly increasing online ordering capabilities and boosting weekly inquiries from single digits to consistent double figures.

Implemented streamlined data dashboards that effectively reduced losses and consistently maintained key products above target profit margins.

Executed collaborative marketing strategies, expanding retail partner presence across Kwara and neighboring states while optimizing the advertising budget.

Enhanced social media presence, growing the follower base to over 10K followers.

D2 Creative Studio
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Web Designer & Digital Marketer (Remote)

Altamont, New York, US

Summary

Translated creative briefs into high-impact website designs and managed end-to-end SEO and social media advertising campaigns, achieving high client satisfaction and ROI.

Highlights

Translated complex creative briefs into high-impact website designs, achieving a 98% client satisfaction rate.

Managed end-to-end SEO campaigns, optimizing on-page and off-page elements to secure first-page rankings for key industry keywords.

Oversaw social media advertising budgets up to $10K/month, conducting A/B tests that maximized ROI and reduced cost-per-click by 15%.

Collaborated with cross-functional teams to produce branded multimedia assets for successful product launches and promotional events.

Ventourer
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Communications Assistant (Contract)

Abuja, FCT, Nigeria

Summary

Developed graphic and digital content for a national launch event and established project metrics, driving increased media coverage and on-time deliverables.

Highlights

Developed graphic and digital content for a national launch event, driving a 40% increase in media coverage.

Established robust project metrics and reporting frameworks, improving the on-time deliverable rate to 100%.

Coordinated with creative teams to ensure consistent brand messaging across print, digital, and social channels.

Upwork & Fiverr
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Freelance Web Designer & Digital Marketer

Remote, N/A, N/A

Summary

Provided custom website and marketing solutions to over 50 diverse clients, consistently achieving high client satisfaction and boosting client engagement and revenue through multimedia assets.

Highlights

Delivered custom website and marketing solutions to over 50 clients across diverse industries, consistently maintaining a 5-star rating.

Produced over 100 multimedia assets, including videos, banners, and animations, significantly boosting client engagement and retention.

Provided ongoing client support and training, resulting in repeat business and referrals accounting for 60% of revenue.

Education

University of Ilorin
Ilorin, Kwara, Nigeria

B.A.

Performing Arts

Courses

Specializing in Multimedia Performance and Digital Storytelling

Led student ensemble projects integrating theatre, video production, and interactive media

Languages

English
Yoruba

Skills

Digital Marketing & Analytics

SMM, SEO, SEM, Google Analytics, Google Ads, Meta Ads, Growth Marketing.

Creative Arts & Content

Video Editing, Graphic Design, Multimedia Storytelling, Brand Identity, Creative Direction, Photography, Videography.

Web & App Development

WordPress, Shopify, Wix, Squarespace, API Integration, CPanel, Weebly.

Project & Office Management

Slack, ClickUp, CRM Systems, Microsoft Office Suite, Google Workspace, Trello, Asana, Zoho.

Communication & Collaboration

Client Training, Cross-Functional Team Leadership, Stakeholder Engagement.

Creative Software

Adobe Creative Suite, Photoshop, Premiere Pro, Canva, CapCut, Final Cut Pro.

Marketing Tools

SEMrush, Mailchimp, HubSpot.

Interests

Creative Pursuits

Multimedia research, Video editing, Cultural storytelling, Collaborative theatre projects.

Fitness

Exercising.