About
Early career Product Marketing Specialist with 8 years of foundational experience in B2B content strategy and copywriting, adept at positioning technical products as market leaders. Proven ability to leverage data-driven insights and high-conversion content to develop impactful Go-to-Market strategies and drive pipeline growth for SaaS and health tech companies. Combines deep understanding of audience needs with strategic content creation to accelerate product adoption and achieve measurable business outcomes.
Work
Remote, Tokyo, Japan
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Summary
Developed and executed B2C content and SEO strategies for an e-commerce business specializing in luxury Japanese espresso cups, driving organic traffic and establishing brand authority.
Highlights
Designed and implemented a comprehensive content strategy from inception, leveraging in-depth keyword and competitor analysis to develop a robust topical roadmap.
Authored and optimized over 20 strategic blog posts targeting high-intent keywords, significantly increasing organic traffic and establishing strong brand authority.
Provided expert guidance on content architecture and SEO best practices, enhancing on-page elements to support long-term organic growth and visibility.
Remote, N/A, N/A
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Summary
Spearheaded product marketing initiatives for an EdTech startup, focusing on connecting high school learners with university peer tutors to provide on-demand academic support and drive user adoption.
Highlights
Orchestrated comprehensive product-market fit research, defining the "Relatable Expertise, On-Demand" positioning for the MVP, which resulted in a 4.2/5 user satisfaction score at launch.
Developed and executed a full Go-to-Market (GTM) strategy, including messaging frameworks and a targeted outreach plan, successfully enrolling over 30 founding members as beta testers.
Translated user feedback and quantitative data into actionable product roadmap plans, prioritizing the #1 critically requested feature for the MVP to accelerate market adoption.
Remote, Pennsylvania, US
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Summary
Developed and executed B2B content strategies for a leadership and productivity blog targeting corporate executives, enhancing organic reach and audience engagement.
Highlights
Directed content strategy, transforming complex concepts from podcasts and discussions into high-value, long-form blog posts tailored for corporate executives.
Authored and optimized over 50 articles, resulting in a 30% increase in organic traffic and significantly expanding reach within the executive audience.
Remote, Porto District, Portugal
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Summary
Provided freelance content strategy and writing services for a relocation service, focusing on developing high-value guides and SEO-optimized content for American expats moving to Europe.
Highlights
Developed a core content plan through in-depth CEO interviews, leveraging firsthand experience to address critical client anxieties and questions for expats.
Authored a series of long-form, SEO-optimized articles that converted authentic stories and pain points into practical, high-value guides, establishing significant brand authority and trust.
Executed targeted keyword research and on-page SEO, boosting organic traffic by 50% within six months and expanding the company's reach to its target audience.
Remote, Maryland, US
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Summary
Delivered B2B and B2C content strategy and copywriting services for a digital marketing agency, driving client conversions, lead generation, and enhanced brand visibility.
Highlights
Generated over 200 high-converting website and landing page content pieces from scratch, directly contributing to lead generation and sales campaign success for clients.
Formulated and implemented content strategies that significantly elevated brand authority and systematically increased qualified lead flow across diverse client industries.
Amplified organic reach and engagement by authoring over 800 SEO-optimized blog posts, articles, and press releases, leading to sustained traffic growth and enhanced campaign visibility for client portfolios.
Skills
Product Marketing
GTM Strategy, Product Launch, Product Positioning, Messaging Frameworks, Pricing Analysis, Sales Enablement.
Content & SEO
Copywriting, SEO Content Strategy, Content Marketing, Technical Writing, Conversion Optimization, A/B Testing.
Research & Analysis
Market & User Research, Customer Segmentation, SWOT Analysis, Google Analytics, Agile Methodologies.
Tools & Platforms
Google Analytics, A/B Testing, Agile, HubSpot, SEM/SEO Tools.