Chinedu Henry Nwakanma

Senior Content Marketer | Senior Copywriter
Lagos, NG.

About

Results-driven Senior Content Marketer and SEO Specialist with over 5 years of experience in developing and executing high-impact content strategies. Proven track record of achieving #1 search rankings for high-value keywords, significantly growing organic traffic, and driving measurable business impact. Expert in leveraging data-driven content, SEO optimization, and persuasive copywriting to elevate brand positioning, enhance audience engagement, and accelerate revenue growth.

Work

Pastel Africa
|

Content Marketer

Lagos, Lagos State, Nigeria

Summary

Led end-to-end content marketing and SEO initiatives for Pastel Africa, driving brand visibility, engagement, and organic growth for key products.

Highlights

Achieved #1 search rankings for multiple high-value keywords, including "Enterprise AI solutions in Africa" and "African Finance AI solutions," significantly boosting organic visibility.

Orchestrated the launch and growth of the company newsletter, expanding the subscriber list from 0 to 500 in 3 months with a consistent 30%+ open rate and 92+ LinkedIn article reads per newsletter.

Elevated Pastel Africa's social media presence from nascent to industry top-of-mind, enhancing brand awareness and positioning, particularly for the flagship product, Sigma.

Defined and executed comprehensive content marketing and social media strategies, aligned with ICP and STP, to drive targeted engagement and support strategic campaigns like the PEP Campaign.

Resolved critical technical SEO and website crawlability issues, utilizing Google Search Console, Google Analytics, and SEMrush to continuously optimize content strategies and ensure sustained traffic growth.

Freelance Writer
|

Freelance Writer

Remote, Nigeria, Nigeria

Summary

Provided comprehensive freelance content marketing, copywriting, and SEO services to a diverse client portfolio, driving measurable improvements in online presence and conversion.

Highlights

Boosted client conversion rates by an average of 25% through crafting persuasive and engaging copy for websites, landing pages, and social media campaigns.

Achieved first-page Google rankings for multiple client projects by conducting in-depth keyword research and implementing advanced SEO best practices.

Delivered a 20% average increase in content ROI for clients by monitoring performance with Google Analytics and SEMrush, providing actionable insights and optimization recommendations.

Managed multiple simultaneous projects across diverse industries, ensuring timely delivery and surpassing client expectations while coordinating cross-functional teams for cohesive brand messaging.

Developed and executed tailored content marketing strategies, producing high-quality blog posts, website content, and newsletters that aligned with client objectives.

Sabi Writers Agency
|

Content Writer

Lagos, Lagos State, Nigeria

Summary

Created high-quality, SEO-optimized content and collaborated on strategic initiatives for clients across various industries.

Highlights

Produced high-quality, engaging content for diverse industries including healthcare, technology, and finance, enhancing client online presence.

Optimized content for search engines and social media platforms through thorough keyword research, significantly improving organic reach.

Collaborated effectively with clients and internal teams to develop and implement data-driven content strategies that met specific business objectives.

Top Content
|

Content Writer

Remote, Nigeria, Nigeria

Summary

Developed SEO-optimized marketing content and ensured brand consistency through meticulous research and content creation.

Highlights

Crafted compelling blog posts, whitepapers, and diverse marketing content, rigorously optimized for search engine visibility.

Conducted in-depth research and interviews to produce authoritative and informative content across various topics.

Maintained stringent SEO and brand consistency standards across all published content, reinforcing brand identity and discoverability.

Freelance Content Writer
|

Freelance Content Writer

Remote, Nigeria, Nigeria

Summary

Delivered engaging content and strategic guidance to clients across various industries, ensuring high satisfaction and project success.

Highlights

Authored engaging articles, blog posts, and diverse content for clients across multiple industries, enhancing their digital presence.

Developed and implemented tailored content strategies based on thorough research, aligning content with specific client business goals.

Successfully managed multiple client projects concurrently, consistently meeting deadlines and ensuring high levels of client satisfaction.

Education

Abia State University
Umuahia, Abia State, Nigeria

Bachelor of Science (B.Sc)

Biochemistry

Languages

English

Certificates

Content Marketing Certification

Issued By

HubSpot

Google Analytics Certification

Issued By

Google

Skills

Content Marketing

Blog Writing, Copywriting, Email Marketing, Newsletter Strategy, Content Creation, Content Strategy, Content Ideation.

SEO & Analytics

Keyword Research, Google Analytics, SEMrush, On-Page SEO, Technical SEO, Website Optimization, Performance Tracking, Data Analytics.

Digital Marketing

Social Media Strategy, Content Planning, Audience Engagement, Campaign Strategy, Campaign Execution.

Strategic Marketing

Brand Positioning, Ideal Customer Profile (ICP) Definition, Segmentation, Targeting, Positioning.

Technical Skills

CMS (WordPress).

Creative Content & Design

Video Editing, Graphic Design.

Project Management

Content Planning, Deadline Management, Client Management.