About
Creative Director and Magazine Editor with a background in conceptualising and executing high-impact branding, editorial content, and multi-platform marketing strategies. Proven ability to shape compelling narratives across diverse industries from health-tech to media, and lead significant social impact initiatives. Adept at leveraging creative vision and strategic thinking to achieve measurable results and raise brand presence.
Work
London, United Kingdom
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Summary
Currently leading the conceptualisation and development of branding and creative strategies for an innovative health-tech startup launching in 2025.
Highlights
Conceptualised a comprehensive branding strategy for a new tech-led leadership development program, establishing its visual identity and market positioning.
Directed all creative projects, spanning social media content, marketing strategies, and product-related visuals, ensuring cohesive brand messaging and visual identity, as well as success in winning business pitches.
Collaborated closely with the CTO, Founder, and our team of neuroscientists to align creative outputs with technical specifications and enhance overall user experience.
Tehran, Iran
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Summary
Editor-at-large for TPM (The Persian Magazine), a Tehran-based English-language youth culture magazine. Print & Digital.
Highlights
Wrote articles, interviews, and features, maintaining editorial standards.
Translated interviews accurately from Persian to English.
Led the production and creative direction of the magazine's cover and main feature in October 2024.
New York City, United States
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Summary
Editor for Mission Magazine, specialising in topics across the climate crisis, activism, fashion, and web3. Now working on Mission Creativ, our creative and consulting agency arm.
Highlights
Authored and edited articles for both print and digital platforms.
Pitched editorial concepts, contributed to content strategy, and conducted interviews with talent. Collaborated with Donatella Versace during her guest editorship.
Leading events planning for Paris and providing creative direction and consulting for clients of Mission Magazine’s agency arm, Mission Creativ.
London, United Kingdom
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Summary
Provided PR and communications support for creative agencies and environmental organisations, driving strategic media engagement, brand visibility, and sales or partnership opportunities.
Highlights
Secured and managed media opportunities, building strong relationships with journalists and stakeholders to maximise client coverage.
Managed and grew client social media channels, creating content that supported campaign objectives.
Ghostwrote thought leadership content to build client profiles and industry credibility.
Voluntary Work
UK Student Climate Network
|Campaigner
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Summary
Served as a co-founder, organiser, and spokesperson for the UK youth climate strike movement, driving national mobilisation efforts.
Highlights
Co-led the organisation and execution of youth climate strikes, culminating in the largest climate mobilisation in UK history with up to 100,000 attendees.
Acted as a spokesperson, securing major media coverage and, for the first time, making climate action the general public's primary concern in the 2019 general election according to polls.
Led the arts and graphics team, implementing guerrilla marketing strategies and collaborating with leading creative agencies (including Mother) to amplify messaging around our September 2019 strike.
Featured
Skills
Languages
Native English, C1 Persian, B2 French, A2 Azerbaijani.
Creative Direction
Branding, Visual Identity, Creative Strategy, Campaign Development.
Tools
Descript, Premiere Pro, After Effects, Photoshop, Lightroom CC, Logic Pro, Notion, Figma, Google Drive, Veo, ImageFX, Whisk.
Editorial & Content
Copywriting, Storytelling, Journalism, Video editing, Film and image production, PR.
Advocacy & Social Impact
Public Speaking, Climate Activism.
Emerging Technologies
Web3, AI-based tools.