About
Senior Product Designer with over 15 years of experience, specializing in crafting intuitive, human-centered digital products for SaaS and enterprise platforms. Expertly translates complex systems into impactful user experiences, driving significant adoption and business growth.
Leveraging emerging AI tools to accelerate ideation and prototyping, I am prepared to lead the integration of AI into next-generation product experiences, consistently delivering measurable results in fast-paced, cross-functional environments.
Work
Belgrade, Serbia
→
Full-Time
Summary
Responsible for designing and delivering scalable, security-focused user experiences that help small businesses and professionals build and grow high-performance websites. I collaborate closely with Product and Engineering to translate complex requirements into clear, intuitive solutions, leading design work end-to-end, from discovery and low-fidelity exploration to high-fidelity execution, testing, and iteration, while maintaining consistency across products, regions, and customer touchpoints.
Belgrade, Serbia
→
Full-Time
Summary
Led UX research and data-informed design for enterprise SaaS products, delivering high-impact features and driving cross-functional alignment to influence product priorities and reduce churn.
Highlights
Spearheaded comprehensive UX research, competitive analysis, and data-informed design initiatives for enterprise SaaS products, ensuring strategic product development.
Designed and validated high-impact product features, significantly reducing key workflow friction by streamlining navigation and task completion for complex enterprise users.
Drove cross-functional alignment across design, product, and engineering teams, establishing a consistent vision and execution strategy for product roadmaps.
Advocated for critical user needs in roadmap planning, directly influencing product priorities and contributing to a measurable reduction in customer churn.
Belgrade, Serbia
→
Full-Time
Summary
Designed and optimized global scheduling and workforce management tools for enterprise clients, leveraging UX roadmaps and data analytics to enhance user adoption and key metrics.
Highlights
Designed and optimized global scheduling and workforce management tools, utilized by a vast base of enterprise clients worldwide.
Developed and iterated on comprehensive UX roadmaps, improving user adoption and satisfaction by enhancing product usability through rigorous testing.
Drove data-informed decision-making by leveraging product analytics, leading to significant improvements in key performance metrics across multiple product lines.
Collaborated closely with engineering teams to ensure pixel-perfect and high-performance implementation of design solutions, maintaining product integrity.
Introduced and scaled usability testing frameworks, accelerating design validation cycles and enhancing product quality.
San Francisco Bay Area, CA, US
→
Contract
Summary
Built and evolved the company's brand identity and marketing visuals, designing digital assets and optimizing user flows to boost conversion rates.
Highlights
Spearheaded the evolution of the company's brand identity, encompassing logo design, product UI, and comprehensive marketing visuals, establishing a cohesive brand presence.
Designed high-converting landing pages, compelling campaign visuals, and diverse digital assets for strategic marketing initiatives.
Contributed significantly to A/B testing efforts, optimizing user flows and demonstrably boosting conversion rates across various campaigns.
Remote, US
→
Freelance
Summary
Provided comprehensive brand identity, website, and digital experience design services for diverse clients, managing full-cycle projects to drive business impact and enhance customer engagement.
Highlights
Delivered comprehensive brand identity, website, and digital experience design solutions for diverse clients spanning various industries.
Managed full-cycle design projects from initial concept to successful launch, consistently achieving high client satisfaction and measurable business impact.
Enhanced brand recognition and significantly boosted customer engagement through the implementation of targeted, visually compelling design strategies.
Skills
UX & Product Design
UX Research, Usability Testing, Design Systems, Wireframing, Prototyping, Interaction Design, Accessibility.
AI & Emerging Technology
Human-AI Interaction, AI Design Workflows, Prompt Engineering, Data Visualization.
Branding & Visual Design
Creative Direction, Illustration, Typography, Iconography, Marketing Collateral.
Technical Skills
Figma, Sketch, Adobe Creative Suite, HTML/CSS, Agile Methodologies.
Collaboration & Strategy
Cross-functional Leadership, Stakeholder Management, Product Analytics, Competitor Analysis, Business Consulting.
Additional Services Provided
UX Research & Consulting, Copywriting & Content Strategy, SEO Optimization, Digital Marketing Campaign Design, Video Animation & Motion Graphics.