David DURAND-PICHARD

Senior SEO Consultant & Digital Marketing Strategist
Metz, FR.

About

Highly accomplished Senior SEO Consultant with over 20 years of progressive experience in driving organic growth and digital visibility for diverse clients, from SMEs to major accounts like BMW and BPI. Proven expertise in developing and executing comprehensive SEO/SEM strategies, managing large-scale webmarketing initiatives, and leveraging Big Data analytics to achieve measurable business outcomes. Recognized for strategic leadership in digital optimization and a strong track record of enhancing online presence across competitive markets.

Work

Independent SEO Consultant
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Consultant SEO indépendant

Metz, Grand Est, France

Summary

Currently operating as an independent SEO Consultant, providing expert strategic guidance and execution for PME and major accounts, including BMW and BPI.

Highlights

Managed comprehensive SEO projects, site redesigns, and monthly performance monitoring for diverse clients, including major accounts like BMW and BPI, ensuring optimal search visibility and organic growth.

Provided specialized SEO subcontracting services to agencies, leveraging deep expertise to enhance client campaign effectiveness and achieve measurable results.

Developed and implemented advanced SEO strategies, covering technical SEO, content optimization, and link building, to drive significant improvements in search engine rankings and traffic.

Agence Just Search
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Consultant SEO Senior

Paris, Île-de-France, France

Summary

Provided senior-level SEO consultancy at Agence Just Search, specializing in client account management and strategic project oversight.

Highlights

Piloted SEO client accounts, delivering expert audits, performance reports, and strategic recommendations to optimize search engine presence and achieve client objectives.

Provided comprehensive support and advisory services to a diverse client portfolio, ensuring effective implementation of SEO best practices and driving sustained organic growth.

Absolute Group
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Responsable webmarketing & SEO

Mantes la Jolie, Île-de-France, France

Summary

Led webmarketing and SEO initiatives at Absolute Group, developing and executing strategies to enhance online visibility and drive digital growth.

Highlights

Developed and executed commercial and marketing strategies, optimizing websites for search visibility and leveraging Big Data analytics to inform decision-making.

Managed comprehensive SEO projects, from strategic planning to implementation, significantly improving search rankings and organic traffic for key digital assets.

Conducted in-depth market studies and competitive analysis to identify growth opportunities and refine digital marketing approaches, ensuring a strong online presence.

M6 web
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Responsable du référencement

Neuilly sur Seine, Île-de-France, France

Summary

Directed SEO strategy for M6 web, overseeing optimization efforts across major group websites to maximize search engine visibility and user engagement.

Highlights

Developed and implemented comprehensive SEO strategies for major M6 group websites (m6.fr, turbo.fr, clubic.com), driving significant increases in organic traffic and user acquisition.

Managed and optimized the search engine presence of high-traffic digital platforms, ensuring top rankings for critical keywords and sustained audience growth.

Logic Immo
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Responsable du référencement

Levallois Perret, Île-de-France, France

Summary

Managed search engine optimization efforts for Logic Immo, focusing on enhancing online visibility and driving targeted traffic to property listings.

Highlights

Implemented comprehensive SEO strategies to improve search engine rankings and organic traffic for Logic Immo's online platform, enhancing visibility in the competitive real estate market.

Companeo
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Responsable Europe du référencement

Suresnes, Île-de-France, France

Summary

Orchestrated European SEO strategy for Companeo, driving consistent search engine visibility and performance across multiple international markets.

Highlights

Defined and executed SEO strategies across multiple European markets (France, UK, Belgium, Netherlands), significantly increasing international organic search presence.

Managed cross-border SEO initiatives, adapting strategies to local market nuances and achieving measurable improvements in search engine rankings and traffic generation.

Groupe Poliris
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Référenceur expert

Pantin, Île-de-France, France

Summary

Served as an expert SEO specialist for Groupe Poliris, focusing on optimizing high-traffic real estate platforms like seloger.com and immostreet.

Highlights

Executed advanced SEO techniques for prominent real estate websites (seloger.com, immostreet), enhancing search visibility and driving targeted organic traffic.

Contributed to the overall SEO performance of key digital assets, implementing best practices for on-page and off-page optimization.

Webformance (Publicis)
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Chef de Projet référencement

Ivry sur Seine, Île-de-France, France

Summary

Led SEO projects at Webformance (Publicis), providing strategic audits and optimization for major corporate clients.

Highlights

Managed SEO projects, conducting comprehensive audits and implementing optimization strategies for major accounts including Accor Hotels, Mercedes, and Société Générale.

Collaborated with diverse teams to deliver high-impact SEO solutions, ensuring client objectives were met and search performance was significantly improved.

MEDEF
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Responsable de l'Atelier Multimédia

Paris, Île-de-France, France

Summary

Managed the Multimedia Workshop at MEDEF, overseeing various digital projects including user support, SEO, and webmastering.

Highlights

Provided user support and technical assistance for digital platforms, ensuring smooth operations and optimal user experience.

Led webmastering and internet/extranet projects, contributing to the development and maintenance of online resources.

Directed SEO project initiatives, implementing strategies to enhance online visibility and search engine performance for MEDEF's digital assets.

Arval (BNP Paribas)
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Chargé du projet référencement (SEO/SEM)

Sèvres, Île-de-France, France

Summary

Managed SEO/SEM projects at Arval (BNP Paribas), focusing on enhancing search engine visibility and digital marketing performance.

Highlights

Managed SEO/SEM projects, implementing strategies to improve search engine rankings and drive targeted traffic for Arval (BNP Paribas).

Contributed to digital marketing initiatives, ensuring optimal online presence and lead generation through effective search engine strategies.

Jobpilot.fr
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Développeur Web

Boulogne, Île-de-France, France

Summary

Developed web solutions for Jobpilot.fr, focusing on technical implementation and site functionality.

Highlights

Developed and maintained web applications for Jobpilot.fr, ensuring robust functionality and user-friendly interfaces.

Collaborated with design and content teams to implement new features and optimize existing web elements for enhanced performance.

FF. Athlétisme (athle.com)
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Webmaster adjoint

Paris, Île-de-France, France

Summary

Supported webmastering activities for FF. Athlétisme (athle.com), contributing to the maintenance and development of the official website.

Highlights

Assisted in the management and updating of athle.com, ensuring timely publication of content and smooth website operation.

Contributed to technical maintenance and minor development tasks, supporting the digital presence of the French Athletics Federation.

Grande distribution et encadrement sportif
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Various Roles

Bretagne, Bretagne, France

Summary

Gained diverse experience in retail and sports coaching, developing strong organizational, leadership, and interpersonal skills.

Highlights

Managed various responsibilities within large retail environments, focusing on operational efficiency and customer satisfaction.

Provided sports coaching, developing leadership, teamwork, and communication skills while guiding individuals and groups.

Education

Wall Street English
Paris, Île-de-France, France

Advanced English (TOEIC B1+)

English Language

SMX
Paris, Île-de-France, France

Professional Training

Search Marketing

LSF Paris
Paris, Île-de-France, France

Professional Training

Web Analytics

Wall Street Institute
Paris, Île-de-France, France

Intensive English Program

English Language

IFIP - Paris
Paris, Île-de-France, France

Level II Certification

Internet & Open Systems Development

AUTOGRAF Paris
Paris, Île-de-France, France

Advanced Internet Training

Web Design & Development

Courses

Flash

Photoshop

Dreamweaver

CNAM PARIS
Paris, Île-de-France, France

Professional Training

Object-Oriented Programming

Courses

Java

WATTIGNIES (59)
Wattignies, Hauts-de-France, France

State Diploma in Athletics Coaching

Sports Education

Awards

Netmarketing Trophy: SEO Award

Awarded By

Netmarketing

Received the prestigious Netmarketing Trophy in 2004 for outstanding achievements and excellence in search engine optimization strategies.

Languages

French
English

Skills

SEO & SEM

SEO Strategy, Technical SEO, On-page SEO, Off-page SEO, Link Building, Keyword Research, Content Optimization, Google Analytics, SEM (Search Engine Marketing), Webmaster Tools, Site Audits, Performance Monitoring, Reporting, Competitive Analysis, International SEO, Local SEO.

Digital Marketing

Webmarketing, Digital Strategy, Big Data Analysis, Campaign Management, Online Visibility, User Engagement, Brand Development, Market Studies.

Project Management & Leadership

Project Leadership, Client Management, Cross-functional Collaboration, Strategic Planning, Team Leadership, Stakeholder Engagement.

Web Development & Design

Web Development, Webmastering, HTML, CSS, JavaScript, Java, Flash, Photoshop, Dreamweaver, Internet Systems, Open Systems.

Interests

Athletics

Vice-Champion of France M50 (March 2025), 3x World Team Champion, Sports Coaching.

Travel

Europe, California, Australia.