About
Highly accomplished content producer and digital marketing specialist with over a decade of experience crafting high-performing, social-first content for leading beauty, cosmetics, fashion, and lifestyle brands. Leverages expertise in AI-driven content creation, motion graphics, and end-to-end creative workflows to deliver premium, platform-native assets that significantly drive engagement, brand authority, and measurable results. Proven ability to innovate and manage high-volume content pipelines in fast-paced, high-growth environments.
Work
Sydney, NSW, Australia
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Summary
Produces, shoots, and edits social-first and broadcast content for leading beauty, cosmetics, fashion, and lifestyle brands, integrating AI-driven workflows to enhance creative output and align with strategic e-commerce goals.
Highlights
Directed and produced engaging social-first and broadcast content for leading beauty, cosmetics, fashion, and lifestyle brands, driving brand presence and consumer engagement.
Developed and delivered high-performing creative assets optimized for Instagram, TikTok, paid social, and e-commerce platforms, enhancing conversion pathways.
Implemented AI-driven workflows, significantly accelerating production timelines and enhancing creative output quality.
Collaborated cross-functionally with brand, marketing, and e-commerce teams to align creative execution with strategic business objectives.
Managed high-volume content pipelines, consistently ensuring on-time and on-budget delivery for multiple brands.
Ensured all produced content maintained premium quality, contemporary relevance, and strict alignment with diverse brand identities.
Sydney, NSW, Australia
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Summary
Directed and produced award-winning lifestyle and brand video campaigns for GBD Advertising, managing end-to-end production workflows and acting as a key operational link across teams.
Highlights
Directed and produced award-winning lifestyle and brand video campaigns, resulting in two national marketing excellence awards.
Managed end-to-end production workflows, encompassing ideation, scripting, shooting, editing, and post-production for diverse campaigns.
Served as the critical operational link, fostering seamless collaboration between strategy, creative, client services, and production teams.
Delivered integrated campaigns across digital, social, broadcast, and experiential platforms, maximizing audience reach and impact.
Developed and executed platform-specific strategies that captured qualified leads and significantly drove engagement, reach, and brand impact.
Freelance Content Producer & Video Marketing Specialist
|Freelance Content Producer & Video Marketing Specialist
Sydney, NSW, Australia
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Summary
Provided high-quality video, motion graphics, and social content as a Freelance Producer, focusing on engaging digital campaigns and educational content for various consumer, retail, and agency clients.
Highlights
Delivered high-quality video, motion graphics, and social content solutions for a diverse portfolio of consumer, retail, agency, and lifestyle clients.
Produced compelling short-form digital campaigns optimized for attention, emotional engagement, and clear calls-to-action.
Developed high-performing edutainment and case studies that elevated brand trust, established authority, and converted new customers.
Provided comprehensive creative services, including concept development, storyboarding, editing, and multi-platform content delivery.
Awards
National Marketing Excellence Awards
Awarded By
GBD Advertising (Campaign Direction)
Received two national awards for excellence in marketing campaign direction and production during tenure at GBD Advertising.
Skills
Content Strategy & Production
Social-first Content Strategy, Producing, Shooting, Editing, Creative Direction, Talent Coordination, Platform-Native Storytelling, Trend Adaptation, High-Volume Content Workflows, Project Management, Broadcast Content, Short-form Digital Campaigns, Edutainment, Case Studies, Creative Concepts, Storyboarding.
Digital Marketing & Analytics
Digital Marketing Strategy, Audience Growth Strategy, Paid Social, E-commerce Optimization, Lead Generation, Engagement Metrics, Brand Authority, Measurable Results, Instagram, TikTok, LinkedIn, YouTube.
Technical Tools & Software
Adobe Premiere Pro, Adobe After Effects, FCPX, DaVinci Resolve, Adobe Photoshop, Adobe Illustrator, Figma, Generative AI tools (video, imagery, workflows), Camera Systems (Canon, Sony, Blackmagic), Lighting Production, Audio Production.
Industry Expertise
Beauty Industry, Cosmetics Industry, Fashion Industry, Lifestyle Brands, Consumer Marketing, Retail Marketing, Agency Collaboration.