Perth, Scotland, UK
Summary
Led user experience design and research initiatives at SSE plc, focusing on redesigning customer journeys and energy management tools to significantly improve adoption, retention, and customer satisfaction.
Highlights
Led 30+ generative UX research sessions across 5 product teams, translating complex customer insights into strategic design solutions that significantly improved energy management, service adoption, retention, and CSAT scores.
Redesigned 12 critical customer journeys and user flows using journey mapping and service blueprinting, optimizing touchpoints for proactive communication and streamlined onboarding, which increased customer lifetime value.
Overhauled customer account portal navigation and introduced new features, including energy reports and bulk meter uploads, enhancing usability for high-data workflows for both employees and customers.
Conducted systematic heuristic evaluations, resolving 30+ UX/UI and accessibility issues, thereby improving product usability and reducing support costs.
Developed scalable UX research frameworks and documentation, empowering cross-functional teams to integrate user insights into product development cycles and championing WCAG compliance.