About
Dynamic APAC Communications & Branding Specialist with over 4 years of cross-functional expertise in operations, marketing, and creative strategy across Japan and Southeast Asia. Proven track record in driving engagement, optimizing workflows, and leading international projects, leveraging bilingual proficiency in Japanese and English. Adept at fostering growth and innovation within multicultural teams, delivering purpose-driven impact through strategic digital campaigns and compelling content.
Work
Bandung, Indonesia, Indonesia
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Summary
Led a creative studio, developing comprehensive branding systems and visual identities while delivering design solutions and workshops for cross-cultural clients across Asia.
Highlights
Developed and implemented branding systems and visual identities for diverse clients across Singapore and Japan, ensuring cohesive and impactful brand representation.
Executed fast-turnaround design projects, consistently meeting tight deadlines and client expectations for high-quality creative output.
Facilitated engaging design workshops tailored for cross-cultural creative teams, enhancing collaborative capabilities and project outcomes.
Tokyo, Japan, Japan
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Summary
Directed comprehensive marketing and operations strategies for Southeast Asia, significantly boosting engagement, optimizing workflows, and reducing costs.
Highlights
Spearheaded LinkedIn content strategy, achieving a 200% increase in engagement and expanding the company's follower base by over 1,000 within 4 months.
Managed the full rebranding initiative, including website renewal and localization, slashing vendor costs from ¥1M to ¥300K by strategically sourcing global freelancers.
Optimized operational workflows and resolved bottlenecks using Zoho Suites, Zapier, Slack, Notion, Canva, and AI tools, enhancing overall efficiency and productivity.
Developed compelling employer branding and marketing content, improving candidate reply and acceptance rates through targeted research and design, often under tight deadlines.
Tokyo, Japan, Japan
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Summary
Supported critical operations and marketing functions for Southeast Asia, streamlining onboarding processes and contributing to brand alignment and efficiency.
Highlights
Planned and executed comprehensive onboarding for Singapore, Malaysia, and Indonesia teams, researching local regulations and coordinating with management and vendors for seamless setup.
Contributed to employer branding and marketing content development, ensuring brand alignment and timely delivery for recruitment initiatives.
Assisted in identifying operational inefficiencies and implementing solutions, utilizing various productivity and AI tools to enhance team performance.
Tokyo, Japan, Japan
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Summary
Managed end-to-end production operations across four international factories in Indonesia and China, ensuring timely delivery and quality control.
Highlights
Directed end-to-end production for footwear across 4 factories in Indonesia and China, consistently achieving timely delivery and stringent quality control standards.
Served as the primary liaison between C-level executives and international factory teams, ensuring critical alignment on quality standards and performance metrics.
Coordinated seasonal photoshoots with US-based model agencies and photographers, collaborating closely with brand owners and designers to achieve creative vision.
Streamlined cross-border collaboration processes, significantly improving production efficiency and creative output across international teams and projects.
Surabaya, Indonesia, Indonesia
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Summary
Supported digital marketing and social media initiatives for a parenting platform, driving content strategy and audience engagement remotely.
Highlights
Conducted in-depth research on relevant social media trends and figures to inform content strategy for webinars and platform features.
Devised and implemented on-page optimization strategies, enhancing website performance and user experience.
Created and executed creative content and social media marketing campaigns, growing the parenting platform's audience to over 6,900 millennial parents.
Volunteer
GANDENG FOUNDATION INDONESIA
|Education Mentor
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Summary
Mentored students for GANDENG Foundation Indonesia, supporting their educational development and academic growth.
Highlights
Provided educational mentorship to students, supporting their academic and personal growth over an 11-month period.
Developed tailored learning plans and provided guidance to enhance student performance and confidence.
PASSION TO ACTION INDONESIA
|Japanese Tutor
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Summary
Tutored Japanese language for PASSION TO ACTION INDONESIA, enhancing students' linguistic skills and cultural understanding.
Highlights
Delivered comprehensive Japanese language tutoring, helping students improve their proficiency and cultural understanding.
Designed and implemented engaging lesson plans to facilitate effective language acquisition for diverse learners.
TOKYO2020 Olympic
|Language Service Team (JP/EN/ID)
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Summary
Provided critical language services for the Tokyo 2020 Olympic Games, facilitating communication for international participants.
Highlights
Contributed to international communication efforts by providing language services during the Tokyo 2020 Olympic Games.
Facilitated effective communication between diverse linguistic groups in a high-stakes international environment.
Ritsumeikan APU
|Event Manager of Inclusion Week
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Summary
Managed and coordinated the Inclusion Week event at Ritsumeikan APU, ensuring successful execution and participant engagement.
Highlights
Organized and executed a university-wide event, managing all logistical aspects and participant engagement.
Coordinated with various stakeholders to ensure smooth operations and a positive experience for attendees.
Awards
Academic Merit Awards
Awarded By
International Management Faculty of APU
Recognized as one of the top 3 academic achievements within the International Management Faculty of APU.
100% Tuition Reduction Scholarship
Awarded By
Ritsumeikan APU
Full scholarship covering tuition fees for the entire duration of studies (2017-2021).
JASSO EJU Honor Scholarship
Awarded By
The MEXT Japan
Prestigious honor scholarship from the Japanese Ministry of Education, Culture, Sports, Science and Technology (2017-2021).
Study Abroad Scholarship
Awarded By
The Ministry of Religious Affairs Indonesia
Scholarship supporting international study at Ritsumeikan Asia Pacific University (2017-2021).
Languages
Chinese
Conversational
Japanese
Fluent
Arabic
Proficient
Bahasa Indonesia
Native
English
Native
Certificates
Skills
Operations Management
Slack, Zoho Suites, Google Workspace, Workflow Optimization, Process Improvement, Bottleneck Identification.
Project Management
Asana, Notion, Project Delivery, Cross-Border Collaboration, Vendor Management, Logistics Coordination.
Cross-Cultural Communication
International Collaboration, Multicultural Team Leadership, Stakeholder Engagement, Bilingual Communication (JP/EN).
Data Visualization
Tableau, Data Interpretation, Reporting.
Research and Analysis
Google Trends, Typeform, Market Research, Competitive Analysis, Regulatory Research.
Productivity Tools
Microsoft Office Suite, Google Sheets, Zapier, Canva.
AI Tools
ChatGPT 4.0, MidJourney, Perplexity, Row, AI-driven Workflow Optimization.
Marketing and Branding
Canva, SEMrush, Brand Strategy, Employer Branding, Rebranding, Content Strategy, Brand Alignment.
Digital Marketing & Social Strategy
Meta Business Suite, Google Analytics, LinkedIn Content Strategy, SEO, Social Media Marketing, Campaign Management.
Design Tools
Adobe Illustrator, Photoshop, InDesign, Visual Identity, Graphic Design.
Creative Directing
Creative Leadership, Photoshoot Coordination, Content Creation.
Production Management
Quality Control, Supply Chain Management, Factory Liaison, Timely Delivery.