About
Highly accomplished Brand and Experience Designer with over 10 years of expertise across print, graphic, and web design, consistently delivering impactful and functional creative solutions. Proven ability to enhance brand identity, drive engagement, and improve user experiences across diverse sectors including Healthcare, Logistics, Ed-Tech, E-Commerce, and Hospitality. Leverages advanced proficiency in Adobe Creative Suite, Figma, and UI/UX design principles to craft innovative and user-centric digital and traditional media.
Work
Remote, N/A, N/A
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Summary
Led the full lifecycle of design concepts, guidelines, and strategies for diverse creative projects, significantly enhancing brand visibility and client engagement for educational technology solutions and over 30 incubated startups.
Highlights
Spearheaded the development and implementation of comprehensive design concepts and strategies, improving brand visibility and client engagement for educational technology solutions nationwide.
Collaborated effectively with account executives to optimize project outcomes, generating increased brand awareness for over 30 incubated startups through strategic communication.
Facilitated dynamic brainstorming sessions, inspiring and integrating innovative design solutions that were successfully implemented across various projects.
Conducted thorough analysis of project outcomes, delivering data-driven recommendations that informed strategies for continuous improvement and enhanced future creative initiatives.
Winnipeg, MB, Canada
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Summary
Managed art direction and design execution, partnering with strategy teams to develop innovative digital campaigns and translating concepts into impactful visual designs that enhanced brand messaging and customer engagement.
Highlights
Partnered with the strategy team to develop innovative digital strategies for brand campaigns, achieving an 80% pitch success rate.
Translated complex strategic concepts into impactful visual designs, significantly enhancing brand messaging and consistency across diverse digital platforms.
Designed highly engaging marketing materials, including still and motion graphics, to effectively promote client products and services and drive audience interaction.
Developed intuitive UI/UX designs for web and mobile platforms, resulting in a measurable improvement in user experience and an increase in customer retention by up to 50%.
Winnipeg, MB, Canada
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Summary
Delivered impactful static and motion design solutions for major consumer brands, significantly increasing brand awareness and driving substantial lead generation through strategic visual communication.
Highlights
Created compelling static and motion design solutions for notable brands including Milo, Nescafé, and Jack Daniels, successfully increasing brand awareness by over 50%.
Provided expert advice to media buying teams on effective digital materials, directly contributing to significant lead generation and product sellouts.
Mentored junior designers, fostering skill development, and collaborated with tech teams to develop intuitive UI/UX for web and mobile platforms.
Winnipeg, MB, Canada
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Summary
Played a pivotal role in the success of the country's inaugural online print business by developing client templates, ensuring high-quality print production, and managing comprehensive visual content.
Highlights
Drove the success of the country's first online print business by developing innovative client templates and custom graphics, enhancing service offerings.
Implemented rigorous quality control protocols for final artwork preparation, ensuring print accuracy and client satisfaction.
Managed the creation of engaging social media graphics and provided in-house photography and videography services for key events, enhancing brand presence.
Languages
English
Skills
Design Software & Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, WordPress (No-Code Front-End Development), UI/UX Design Tools, Wireframing.
Creative & Visual Arts
Photography, Art Direction, Motion Graphics, Videography, Visual Design, Graphic Design, Print Design.
Brand & Marketing Strategy
Brand Communication, Brand Identity Development, Digital Marketing Strategy, Content Strategy, Campaign Management, Client Engagement, Market Research.
User Experience (UX) & Product Design
UI/UX Design Principles, User Research, Information Architecture, Interaction Design, User Centered Design, Design Thinking, Customer Retention Optimization.
Project Management & Collaboration
Project Management, Cross-functional Collaboration, Team Leadership, Mentorship, Brainstorming Facilitation, Outcome Analysis.