About
A highly accomplished Performance Marketer and Digital Project Manager with over 8 years of client-facing experience, specializing in omnichannel digital strategy, project execution, and community growth within Web3 ecosystems. Proven expertise in driving significant lead generation and managing high-value ad spend across diverse industries including Retail, CPG, Online Education, and Pharmaceuticals. Adept at leveraging data-driven insights to deliver measurable results and foster long-term project success in multinational environments, now also serving as a Web3 ambassador for community and ecosystem development.
Work
Remote, Remote, Global
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Summary
As Growth & Community Lead, Diego drives ecosystem connections and community expansion within Web3, leading initiatives across content creation, partnerships, and targeted advertising campaigns.
Highlights
Drove significant community growth and ecosystem connections within Web3 through strategic content creation and partnership development.
Led and organized key Web3 initiatives, including the ETH Pura Vida 2025 Organizing Committee and Mantle Mini Grant Creator, enhancing project visibility and engagement.
Implemented targeted advertising campaigns and email automation strategies, effectively building bridges between talent and Web3 opportunities.
Successfully managed multiple community-focused projects, ensuring robust engagement and talent acquisition within the Web3 space.
Remote, Spain, Spain
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Summary
At Rockin, Diego managed the strategy and execution of paid media campaigns across Meta and Google for B2B and E-commerce clients, optimizing customer journeys and delivering measurable results.
Highlights
Managed social and search advertising campaigns on Meta Ads and Google Ads, consistently improving ROAS and conversion rates for clients.
Served as the Single Point of Contact (SPOC) for all campaign-related activities, ensuring seamless communication and direct reporting to stakeholders and clients.
Developed tailored customer journey maps and sales funnels, significantly enhancing lead quality and conversion efficiency.
Oversaw the successful rollout of digital assets, including the design and launch of performance-optimized B2B websites.
Multiple Locations, LATAM, Global
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Summary
At Accenture, Diego led the orchestration and delivery of a multi-country omnichannel program for a major pharmaceutical client across 3 LATAM markets, ensuring timely, quality-driven execution.
Highlights
Guided the successful launch of a cross-market omnichannel initiative, integrating digital, CRM, and offline tactics to promote pharmaceutical key products.
Leveraged client-owned networks to expand campaign reach and reinforce messaging among target Healthcare Professionals (HCPs) across 3 LATAM markets.
Coordinated multiple stakeholders, including creative, media, medical, and regulatory teams, to streamline workflows and meet compliance standards.
Ensured timely and quality-driven execution at scale for complex, multi-country digital projects.
Remote, Remote, Global
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Summary
At Publicis Groupe, Diego managed data-informed campaign strategies and optimized digital media performance across a portfolio of global brands, demonstrating strong client communication and cross-channel expertise.
Highlights
Analyzed consumer behavior and market data to define impactful campaign strategies, optimizing paid media budgets across diverse digital platforms.
Managed the successful execution of performance campaigns for US brands, achieving consistent results and meeting targets.
Played a key role in quarterly business reviews, crafting data-rich reports and strategic recommendations for senior brand stakeholders.
Ensured precise budget tracking and media reconciliation, maintaining delivery accuracy and efficiency within client expectations for global campaigns.
Remote, USA, US
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Summary
At DXC, Diego led cross-functional supply and demand planning operations across U.S. teams, aligning forecasts with business strategy, driving resource efficiency, and enabling agile decision-making.
Highlights
Led comprehensive supply-demand planning cycles across departments, significantly improving forecast accuracy by optimizing processes.
Enabled responsive operational adjustments through strategic integration of planning with business objectives, enhancing overall efficiency.
Managed resource allocation to optimize efficiency and support agile decision-making processes across U.S. teams.
Collaborated effectively with cross-functional teams to streamline planning operations and achieve strategic objectives.
Multiple Locations, LATAM, Global
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Summary
As a Business Consultant at HR Gurú, Diego partnered with multinational clients to design and implement strategic HR and cultural transformation programs, combining advisory, project management, and organizational development expertise.
Highlights
Led end-to-end consulting engagements, from needs assessment to solution implementation, across diverse LATAM markets.
Designed and implemented organizational change initiatives, talent programs, and leadership development tracks, driving measurable cultural shifts.
Managed concurrent multi-stakeholder projects, consistently ensuring on-time delivery and adherence to project goals.
Provided strategic advisory to multinational clients on HR and cultural transformation, fostering long-lasting, people-centered change.
Languages
Spanish
English
Portuguese
French
Skills
Paid Media & Advertising
Meta Ads, Google Ads, TikTok Ads, Bing Ads, Performance Marketing, Omnichannel Campaigns, Ad Spend Management, ROAS Optimization, Conversion Rate Optimization, Lead Generation.
Digital Strategy & Analytics
Digital Strategy, Growth Hacking, SEO (SemRush, Ahrefs), Customer Journey Mapping, Sales Funnel Optimization, Market Data Analysis, Consumer Behavior Analysis, Budget Tracking, Media Reconciliation.
Project & Program Management
Digital Project Management, Cross-functional Coordination, Stakeholder Management, Workflow Streamlining, Agile Methodologies, Project Delivery, Strategic Planning, Compliance Standards, Resource Allocation.
Web3 & Community Development
Web3 Ecosystem, Community Growth, Partnerships, Content Creation, Email Automation, Community Engagement, Grant Management.
CRM & CMS Platforms
Salesforce, Hubspot, Wordpress, Wix.
Business Consulting & HR
Business Consulting, HR Transformation, Organizational Development, Talent Programs, Leadership Development, Needs Assessment, Solution Implementation.