About
Highly innovative Visual Communication Designer with a Master of Fine Arts, specializing in UX/UI, digital marketing, and responsive design. Proven ability to enhance user experience, drive engagement, and improve productivity, as demonstrated by increasing app engagement by 35% and boosting social media reach by 35%. Adept at leading cross-functional design initiatives and translating complex concepts into intuitive, high-impact visual solutions for diverse platforms.
Work
Bengaluru, Karnataka, India
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Summary
Led the design and delivery of responsive web portals and marketing assets, significantly improving team productivity and reducing iteration time for IBM's digital products.
Highlights
Designed and delivered responsive web portals and marketing assets, improving productivity by 25% and reducing iteration time by 20%.
Collaborated with cross-functional teams of designers, developers, and project managers to create UI layouts, advertisements, and brand visuals, ensuring alignment with corporate identity guidelines.
Conducted comprehensive usability testing and troubleshooting for browser compatibility, achieving 90%+ positive ratings in user feedback sessions.
Enhanced the Carbon Design Manual with new UI components, ensuring visual consistency, accessibility, and responsive performance across 10+ projects.
Mumbai, Maharashtra, India
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Summary
Developed engaging digital illustrations and branded visuals for a children's reading app, significantly boosting user engagement and social media reach.
Highlights
Created digital illustrations and branded visuals for a children's reading app, increasing early engagement by 35% through improved typography and color application.
Conducted extensive market and competitor research to support web and app design decisions for children aged 0-8.
Illustrated and designed 10+ storybook prototypes tailored for different reading levels, focusing on typography and color theory to enhance readability.
Authored and digitally marketed a storytelling blog series, boosting social media reach by 35% over two months.
Education
Awards
2nd Place, IBM RGB Design Challenge
Awarded By
IBM
Awarded 2nd place for successfully rebranding a local flower store using IBM's 360 Identity strategy, showcasing strong design application and strategic thinking.
2nd Place, Design Showcase Logo Competition
Awarded By
Symbiosis Institute of Design
Secured 2nd place for designing the official branding and logo for the final-year student showcase, effectively highlighting multidisciplinary design portfolios.
Skills
Design & UX
Graphic Design, Web Design, Typography, Color Theory, Responsive Design, Accessibility Design, Branding, Digital Marketing Design.
Research & Technical
Wireframing, Prototyping, Usability Testing, HTML/CSS, WordPress, Troubleshooting Web Browser Issues.
Tools
Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Figma, Cinema 4D, Blender, ZBrush, Substance Painter.