Evgeny Golanov
Product Designer
Moscow, RU.About
Highly accomplished Product Designer with a proven track record of elevating user experiences and driving significant growth for major tech companies like Wildberries and MTS. Expert in end-to-end product design, from generating hypotheses and conducting user research to designing intuitive interfaces for mobile, web, and back-office systems. Adept at optimizing key product metrics, building design systems, and scaling successful digital products within large-scale ecosystems, including hiring and onboarding design talent.
Work
Moscow, Moscow, Russian Federation
→
Summary
Currently enhancing the cart functionalities for Wildberries' application and website, focusing on optimizing purchase flows and international user experience.
Highlights
Optimized user experience across the initial and subsequent cart steps, contributing to increased conversion rates for orders on a leading e-commerce platform.
Managed product and cart functionalities specifically for marketplace clients across CIS countries, ensuring localized and efficient user journeys.
Collaborated with cross-functional teams to implement new features and improvements within the cart section, aligning with strategic product goals.
Moscow, Moscow, Russian Federation
→
Summary
Led design initiatives for the Stroki by MTS service, focusing on payment, subscription, content presentation, and navigation, while actively enhancing the Granat design system.
Highlights
Resolved critical issues in the first version of Stroki subscriptions, leading to a 4x increase in paid book purchases and a 5x increase in books obtained via internal currency.
Introduced content availability indicators and a badge system on storefronts, boosting subscription conversion by 26%.
Designed comprehensive interfaces and interaction mechanics for diverse content types, including children's and serial content (comics, manga, podcasts), and streamlined back-office tools for marketing campaign launches.
Actively utilized and contributed to the Granat design system, ensuring consistency and efficiency across product development.
Moscow, Moscow, Russian Federation
→
Summary
Executed the comprehensive redesign of MTS Books into MTS Library, an ecosystem product, significantly improving user experience and key product metrics.
Highlights
Achieved a 55% increase in Monthly Active Users (MAU) within one month of MTS Library's release in February 2019, compared to the month prior to redesign.
Contributed to a 360% surge in combined MAU for MTS Library's applications and web versions by late 2019, compared to the previous year before redesign.
Successfully established MTS Library as a leading product in the book market and within the MTS ecosystem, leading to its expansion into the more extensive Stroki project in 2021.
Improved key product metrics including WAU, MAU, and retention through user-centered design and iterative development.
Education
Languages
Russian
Skills
Product Design
User Experience (UX), User Interface (UI), User Research, Prototyping, Wireframing, Design Systems (Granat), Mobile App Design (iOS, Android), Web Design, Back-office Design.
Product Management
Product Strategy, Product Roadmapping, Feature Development, Agile Methodologies, Problem Solving, Hypothesis Generation, Market Analysis.
Data & Metrics
Conversion Rate Optimization (CRO), A/B Testing, WAU (Weekly Active Users), MAU (Monthly Active Users), Retention Analysis, Data-Driven Design.
Leadership & Mentorship
Team Leadership, Hiring, Onboarding, Mentorship, Cross-functional Collaboration.
Industry Knowledge
E-commerce, Marketplace Platforms, Subscription Services, Payment Systems, Content Management Systems, Ecosystem Products.
Tools
Figma, Sketch, Jira, Confluence.