About
Highly accomplished Senior Communicator and Digital Marketing Strategist with over two decades of experience driving brand development, content strategy, and digital campaigns. Award-winning professional recognized for a 360-degree approach to communication, blending analytical insights with creative solutions to achieve measurable business and communication goals across diverse industries. Expert in optimizing digital presence and user engagement through web psychology, UX, and conversion optimization.
Work
Stockholm, Stockholm, Sweden
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Summary
Provided comprehensive communication and digital marketing consulting services to TRR, focusing on brand management, content strategy, and project leadership.
Highlights
Led visual brand strategy, project management, and content creation for film, encompassing script development, image policy, and graphic profiles.
Managed social media strategy and operational execution, with a focus on LinkedIn analytics, to enhance brand visibility and engagement for key clients.
Directed the development and visual design of the new trr.se website, optimizing messaging and user experience for a national audience.
Spearheaded communication and messaging platform initiatives, including the TRRS newsletter, ensuring consistent brand voice and digital marketing integration.
Delivered digital marketing strategies and art direction for a diverse client portfolio including Vasakronan, Walk the Talk, Turbin, Splay, and Gilbert Restore.
Stockholm, Stockholm, Sweden
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Summary
Drove strategic and operational content and marketing initiatives, encompassing brand development, concept creation, and project management for a diverse client portfolio.
Highlights
Orchestrated brand development, content creation, and communication processes, ensuring strategic alignment with client objectives across multiple channels.
Developed and delivered comprehensive concept development and Art Direction solutions, including leading workshops for diverse corporate clients.
Managed project leadership for Intellecta Corporate's motion picture offerings, overseeing creative direction and production from concept to delivery.
Secured and managed a portfolio of key clients including Vasakronan, ICA, Swedbank, American Express, Almi, and Vattenfall, achieving sustained client satisfaction.
Received industry recognition, including Guldbladet, Svenska Designpriset, and Svenska Publishingpriset, for outstanding creative and strategic work.
Stockholm, Stockholm, Sweden
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Summary
Spearheaded concept development and Art Direction, driving brand positioning and content strategy for various clients.
Highlights
Developed and executed concept and Art Direction strategies for content and design, significantly enhancing brand positioning and market impact.
Managed client workshops to foster collaborative development of communication strategies and brand messaging, improving client engagement.
Contributed to new business development through effective sales presentations and proposals, securing significant client contracts.
Served a broad client base, including Trygg Hansa, Riksbanken, SEB, Ericsson, and Nordiska Investeringsbanken, delivering tailored communication solutions.
Stockholm, Stockholm, Sweden
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Summary
Managed art direction, project coordination, and research for a travel industry trade magazine, overseeing external vendor relationships.
Highlights
Directed art and design for a leading trade magazine in the travel industry, enhancing visual appeal and brand consistency across all publications.
Managed project timelines and resources, ensuring timely delivery of editorial and creative content for print and digital editions.
Conducted comprehensive research to inform content development and industry insights, contributing to informed editorial decisions.
Acted as the primary contact for external partners including printers, photographers, and illustrators, ensuring high-quality output and efficient workflow.
Education
Awards
Guldbladet (Golden Leaf Award)
Awarded By
Industry Recognition
Recognized for excellence in communication and content creation, acknowledging innovative and impactful work within the industry.
Svenska Designpriset (Swedish Design Award)
Awarded By
Swedish Design Industry
Awarded for outstanding design work, demonstrating creativity and high standards in visual communication and brand identity.
Svenska Publishingpriset (Swedish Publishing Award)
Awarded By
Swedish Publishing Industry
Honored for superior publishing achievements, reflecting high-quality content and production in various media formats.
Languages
Swedish
English
Certificates
Skills
Digital Marketing
Inbound Marketing, Marketing Plans, Activity Plans, Customer Journeys, Personas, SEM/SEO, PPC, Email Marketing, Social Media Marketing, Content Management, Marketing Automation, Conversion Optimization, Web Psychology, A/B Testing, UX, Digital Strategy.
Web Analytics
Metrics, Goals & KPIs, Attribution Models, Multi-channel Analytics, Optimization, Google Analytics, Google Tag Manager, Google Data Studio.
Communication & Content
Art Direction, Graphic Design, Motion Picture Production, Scriptwriting, Concept Development, Project Management, Design Management, Planning, Brand Development, Corporate Communication, Stakeholder Engagement, Narrative Structure, Copywriting.
Software & Tools
Adobe CC Suite, Indesign, Photoshop, Illustrator, Premier Pro, XD, Microsoft Office (Word, Excel, PPT), Wordpress, Elementor, HTML, CSS.
Strategic & Leadership Skills
Strategic Planning, Operational Execution, Client Relationship Management, Cross-functional Collaboration, Problem Solving, Analytical Thinking, Creative Leadership, Self-starter, Business Acumen, Adaptability.