About
Highly accomplished Brand Designer and Strategist with over 7 years of experience in crafting distinctive brand identities and executing high-impact campaigns. Proven ability to drive significant increases in engagement (up to 30%) and brand recognition (up to 20%). Expert in leading cross-functional design teams, developing strategies for both startups and established brands, and fostering business growth through compelling storytelling and cultural insight. Passionate about creating memorable brand experiences that captivate audiences and strengthen market positioning.
Work
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Summary
Full-time role focused on designing promotional materials and developing visual identities to enhance brand consistency and audience engagement.
Highlights
Led design and production of promotional materials, attracting over 41,000 matchday attendees, including a record-breaking 7,350 spectators for a single game.
Developed the comprehensive visual identity for Varsity Men's Football 2024, ensuring consistent brand representation across all platforms and touchpoints.
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Summary
Contract position leading end-to-end design projects, managing a team, and developing brand strategies to enhance visual consistency and user trust.
Highlights
Directed end-to-end design projects, aligning strategic vision with client objectives to achieve a 15% increase in user engagement.
Mentored and managed a team of 3 designers, enhancing workflow efficiency and accelerating project turnaround by 20%.
Formulated and executed comprehensive brand strategies, significantly improving visual consistency, brand recall, and user trust.
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Summary
Full-time role focused on spearheading brand refresh initiatives, directing design teams, and overseeing brand communication to strengthen recognition.
Highlights
Spearheaded a complete brand refresh for Cash Token, resulting in a 20% increase in brand awareness and engagement.
Directed a 2-person design team in developing and executing comprehensive brand strategies for new product launches, ensuring maximum market impact.
Oversaw all brand communications, ensuring consistent visual identity across digital and physical touchpoints and strengthening overall brand recognition.
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Summary
Freelance engagement focused on redefining visual identity, maintaining brand consistency, and leading design execution for a major event.
Highlights
Redefined the visual identity for Lagos Startup Week, successfully attracting over 5,000 attendees and surpassing client expectations.
Established and maintained rigorous brand consistency, leading to a 20% increase in brand recall across all digital and physical touchpoints.
Led the execution of all design elements, significantly enhancing attendee experience and contributing to a 25% increase in sponsor visibility.
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Summary
Freelance role focused on designing social media assets, crafting brand identities for clients, and producing impactful designs across various media.
Highlights
Designed compelling social media assets that drove a 50% increase in client engagement.
Crafted distinct brand identities for 5 diverse clients, achieving a 15% rise in brand recognition within target markets.
Produced visually impactful designs across print and digital media, significantly enhancing audience engagement.
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Summary
Freelance engagement focused on executing marketing campaigns, directing product photography, and creating social media content to boost visibility and sales.
Highlights
Executed impactful social and marketing campaigns, contributing to a 25% increase in sales.
Directed product photography initiatives, resulting in a 30% boost in online conversions.
Created and produced engaging marketing content for social media, enhancing brand visibility and engagement.
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Summary
Freelance role focused on conceptualizing print materials and collaborating with clients to deliver high-quality design solutions.
Highlights
Conceptualized and developed print materials for events, contributing to a 10% increase in client retention.
Collaborated closely with clients to understand branding needs and deliver high-quality design solutions that strengthened brand identity.
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Summary
Freelance position managing social media asset design and creating cover art for music artists to enhance brand visibility and audience retention.
Highlights
Managed the design of social media assets, ensuring consistent branding and driving a 30% increase in audience retention.
Designed impactful cover art for signed music artists, enhancing brand visibility and contributing to a 20% increase in streaming numbers.
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Summary
Freelance role focused on designing signage and wayfinding systems, collaborating with teams, and implementing branding strategies to improve user navigation and brand recall.
Highlights
Designed innovative signage and wayfinding systems, creating visually appealing and functional designs that improved user navigation by 25%.
Collaborated with clients and internal teams to deliver design solutions that met brand requirements and user needs, resulting in a 15% boost in brand recall.
Implemented strategic branding initiatives through visual elements, strengthening brand consistency and engagement across diverse platforms.
Skills
Design Tools
Figma, FigJam, Adobe Creative Suite, Affinity Designer.
Management Tools
Trello, Miro, Jira, Slack, Notion, Google Workspace.
Brand Strategy & Management
Brand Identity Development, Visual Storytelling, Design Thinking, Market Positioning, Brand Consistency, Competitive Analysis.
Marketing & Content Strategy
Social Media Design, Campaign Strategy, Digital & Print Advertising, Packaging Design, Brand Messaging.