Duan Fei / Kenny

Led the strategic transformation of the department from a digital system provider to a comprehensive digital marketing consulting, training, and operation service provider, diversifying revenue streams.

Secured the prestigious 'Annual Digital Marketing Platform' award in 2016 from Internet Weekly, recognizing the platform's innovative design and market impact.

Oversaw the development and deployment of digital products, resulting in the acquisition of 1 design patent and 5 national software certifications, enhancing intellectual property.

Directed the implementation of digital marketing efficiency optimization programs for key OEMs, including FAW Mazda (2017 program) and Changan Mazda (capability improvement).

Managed the operation of critical platforms such as Audi DB marketing management and FAW Volkswagen DDMP & 4E, improving client data utilization and campaign effectiveness.

Defined and executed product roadmaps for digital marketing systems, applications, and operations, aligning with OEM needs for digital showrooms and customer engagement.

Collaborated with cross-functional teams to deliver cutting-edge digital products, integrating user feedback and market trends to enhance feature sets.

Managed the end-to-end product development process, from conceptualization to launch, ensuring timely delivery and high-quality solutions for clients.

Analyzed market opportunities and competitive landscapes to inform product strategy, positioning Creative Interaction Group as a leader in OEM digital marketing.

Directed comprehensive e-commerce strategies and operational frameworks for major brands, significantly expanding online market share and revenue.

Successfully launched and managed the Volkswagen China Lifestyle e-commerce platform, establishing a robust digital sales channel.

Led the strategic planning for P&G's Social-Ecommerce initiatives, integrating social media into the sales funnel to boost engagement and conversions.

Optimized e-commerce operations across various platforms, implementing data-driven insights to enhance customer experience and sales performance.

Managed P&G's e-commerce platform operations on Taobao & JD, driving sales growth and market penetration through strategic campaigns.

Developed and executed the overall e-commerce strategy and platform operation for Bulova, enhancing brand presence and digital sales capabilities.

Collaborated with marketing and sales teams to align e-commerce initiatives with broader brand objectives, achieving integrated campaign success.

Implemented performance tracking and analytics to monitor e-commerce KPIs, identifying areas for improvement and optimizing online sales funnels.

Co-founded the company and played a pivotal role in defining the overall business development and product strategy, establishing market positioning.

Secured initial partnerships and cultivated client relationships, contributing directly to early-stage revenue generation and market validation.

Directed the full product lifecycle, from ideation and feature specification to launch and iteration, ensuring alignment with market needs and user demands.

Managed cross-functional teams in product development and business outreach, fostering a collaborative environment to achieve strategic objectives.

Managed accounts generating 70% of TripAdvisor China's total revenue, consistently exceeding sales targets and contributing significantly to the company's profitability.

Provided tailored performance-based advertising services to a diverse portfolio of clients, including hotel groups, airline companies, and online travel agencies.

Developed and nurtured strong, long-term relationships with key clients, understanding their business objectives to deliver optimal advertising solutions.

Identified and pursued new business opportunities, expanding the client base and increasing market penetration for TripAdvisor China's advertising offerings.