段非/Kenny

Established and managed the Beijing-based engineering and data operations team, ensuring seamless inter-group collaboration and efficient project execution.

Directed data operations project lifecycle, encompassing market research, comprehensive data analysis, stakeholder requirements alignment, and critical milestone achievement.

Spearheaded project testing and acceptance phases, ensuring high-quality deliverables and successful implementation for international internet clients.

Led a strategic business transformation, shifting the department from a system construction provider to a digital marketing consulting, training, and operations service team.

Reorganized and optimized a 40-person technical team, transforming it into a 15-person integrated business unit focused on digital marketing strategy, product training, and technical consulting, establishing a complete sales, marketing, training, and customer service framework.

Directed the FAW Mazda 2017 Digital Marketing Efficiency Project, increasing total leads by 20%, boosting store visit rates by 140%, and improving conversion rates by 18% through comprehensive dealer capability assessments and data visualization systems.

Conceptualized and implemented digital marketing management systems, including potential customer, advertising, content, and user management tools, enhancing business insights for manufacturers.

Streamlined core product DMA, integrating training and software functionalities to improve overall product utility and user adoption.

Awarded the '2016 Annual Digital Marketing Platform' by Internet Weekly/Chinese Academy of Social Sciences for innovative platform design, and secured one product design patent and five national software copyrights.

Spearheaded the Changan Mazda Digital Marketing Capability Enhancement Project, establishing standardized digital marketing processes and manuals, and conducting centralized training for all network dealers.

Managed the construction and operation of the FAW-VW DDMP and 4E Platforms, facilitating marketing automation and comprehensive sales lead management for all network dealers.

Oversaw the entire business process lifecycle from initial client outreach and project negotiation to strategy definition, project execution, and technical support, with continuous optimization based on performance metrics.

Served as a board member for acquired subsidiaries, facilitating business integration and providing strategic management and resource support to drive growth and operational synergy.

Coordinated business development between subsidiaries and the BlueFocus Group, optimizing resource allocation and ensuring alignment with overarching corporate goals.

Managed key client projects including the VCRA – Lifestyle E-commerce Platform for Volkswagen Imported Cars, P&G Social E-commerce Planning, P&G E-commerce Platform Operations, and Bulova Overall E-commerce Planning and Platform Operations.

Spearheaded the Beijing Business Unit's growth by driving business development, managing team performance, and ensuring seamless departmental coordination.

Developed and implemented comprehensive e-commerce strategies and operational frameworks for clients, including product design, supply chain establishment, and platform operations for the competitive e-commerce market.

Built a high-performing e-commerce service team and ecosystem leveraging leading agency practices, integrating external vendor resources (PR, advertising) with internal BlueFocus capabilities.

Conducted in-depth industry research, including core TP analysis, pipeline forecasting, and market category predictions, to identify and evaluate potential acquisition targets for strategic expansion.

Directed comprehensive product marketing strategy research, product development, and design, successfully launching an online fashion product search engine and styling community (HSGH.com) targeting urban white-collar women.

Spearheaded market entry and sales initiatives, establishing partnerships with e-commerce platforms and fashion brands to drive user adoption and revenue growth.

Managed external public relations, cultivating strong relationships with industry journalists, media, and PR agencies to enhance brand influence.

Designed and executed external PR strategies, authored press releases, and represented the company at industry salons, conferences, and exhibitions, significantly increasing brand visibility and market presence.

Managed a high-performing team responsible for 70% of the company's total sales, serving a client portfolio that included leading hotel groups, airlines, and Online Travel Agencies (OTAs).

Cultivated and expanded client relationships across domestic and international markets, successfully introducing commercial products to facilitate client growth in the online travel sector.

Utilized data analysis and consultative sales approaches to optimize client advertising effectiveness, maximizing traffic and commercial product value by aligning company products and traffic acquisition with specific client needs.

Assisted in market development activities, helping to expand the client base and maintain strong relationships with key accounts.

Supported the implementation of performance marketing strategies, contributing to the optimization of advertising campaigns for improved client outcomes.