Gabriel Akan Gab-Umoden

Spearheading the comprehensive development and execution of pan-African marketing strategies for a leading recruitment and career development group, driving brand presence and talent acquisition across five countries.

Directed marketing efforts and supervised teams for five distinct brands across five African countries, ensuring tailored strategy and execution for diverse market needs.

Developed and launched numerous brand campaigns across five markets, driving a 29% increase in user engagement within the first 18 months.

Designed and implemented a strategic marketing program for MasterCard, aiming to train 5 million candidates and facilitate 3 million placements in dignified work over five years.

Secured an exclusive deal to deploy Fiber-to-the-home infrastructure to over 5,000 homes in the Abuja metropolis, significantly expanding market reach and service delivery.

Developed and launched a successful, data-driven brand campaign that contributed to a 50% rise in revenue within the first year, demonstrating resilience amidst economic recession.

Orchestrated market penetration strategies for new fiber-to-the-home services, establishing a strong customer base within the competitive Abuja market.

Developed and executed Nigeria's first online event, generating N1 billion in revenue in a single day.

Launched five successful campaigns, including the 'FoundOnKonga' TV ad, which garnered 50,000 organic YouTube views in its first month.

Developed and rolled out the marketplace platform, increasing revenue by 125% and onboarding over 30,000 merchants within the first year.

Orchestrated the online launch of multiple smartphone and fashion brands, including Infinix Zero, selling approximately 20,000 phones in the first month.

Oversaw substantial growth over three years, including a 250% increase in website traffic, a 1542% rise in revenue, and the acquisition of over 1 million Konga app downloads.

Contributed to a Strategic Business Unit project that achieved a 48% profit increase, totaling N52.5 billion, within the first year.

Established the Emerging Corporates Banking business unit, managing a portfolio of 337 customers, generating +N20.6 billion in deposits and +N569 million in net revenues.

Led as architect and Project Manager for the restructuring of the private banking operating and governance structure, consolidating assets worth $140 million.