Gabriel Akan Gab-Umoden
Chief Marketing Officer | Experienced Strategy & Marketing Expert
Vredehoek, ZA.About
Highly accomplished Chief Marketing Officer with over a decade of experience driving significant growth and brand transformation across diverse industries including IT, Retail, and Financial Services in pan-African markets. Expert in crafting and executing cross-functional marketing strategies, leading high-performing teams, and leveraging strategic planning to deliver substantial revenue increases and market expansion. Proven ability to articulate a compelling vision, accelerate brand growth for companies like Konga, Suburban, and ROAM JOBS, and achieve measurable business outcomes.
Work
Cape Town, Western Cape, South Africa
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Summary
Leads the development and execution of pan-African marketing strategies for a recruitment and career development group of companies across five countries.
Highlights
Spearheading the comprehensive development and execution of pan-African marketing strategies for a leading recruitment and career development group, driving brand presence and talent acquisition across five countries.
Cape Town, Western Cape, South Africa
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Summary
Spearheaded marketing efforts and managed teams for five brands across five African countries, delivering tailored strategies and execution.
Highlights
Directed marketing efforts and supervised teams for five distinct brands across five African countries, ensuring tailored strategy and execution for diverse market needs.
Developed and launched numerous brand campaigns across five markets, driving a 29% increase in user engagement within the first 18 months.
Designed and implemented a strategic marketing program for MasterCard, aiming to train 5 million candidates and facilitate 3 million placements in dignified work over five years.
Abuja, Federal Capital Territory, Nigeria
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Summary
Led marketing operations for a fiber-to-the-home provider, securing key deals and driving substantial revenue growth.
Highlights
Secured an exclusive deal to deploy Fiber-to-the-home infrastructure to over 5,000 homes in the Abuja metropolis, significantly expanding market reach and service delivery.
Developed and launched a successful, data-driven brand campaign that contributed to a 50% rise in revenue within the first year, demonstrating resilience amidst economic recession.
Orchestrated market penetration strategies for new fiber-to-the-home services, establishing a strong customer base within the competitive Abuja market.
Lagos, Lagos State, Nigeria
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Summary
Drove marketing strategy and execution for a leading e-commerce platform, achieving significant revenue growth and market expansion.
Highlights
Developed and executed Nigeria's first online event, generating N1 billion in revenue in a single day.
Launched five successful campaigns, including the 'FoundOnKonga' TV ad, which garnered 50,000 organic YouTube views in its first month.
Developed and rolled out the marketplace platform, increasing revenue by 125% and onboarding over 30,000 merchants within the first year.
Orchestrated the online launch of multiple smartphone and fashion brands, including Infinix Zero, selling approximately 20,000 phones in the first month.
Oversaw substantial growth over three years, including a 250% increase in website traffic, a 1542% rise in revenue, and the acquisition of over 1 million Konga app downloads.
Lagos, Lagos State, Nigeria
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Summary
Played a key role in strategic business unit projects and financial restructuring, contributing to significant profit and revenue growth.
Highlights
Contributed to a Strategic Business Unit project that achieved a 48% profit increase, totaling N52.5 billion, within the first year.
Established the Emerging Corporates Banking business unit, managing a portfolio of 337 customers, generating +N20.6 billion in deposits and +N569 million in net revenues.
Led as architect and Project Manager for the restructuring of the private banking operating and governance structure, consolidating assets worth $140 million.
Skills
Marketing Strategy
Digital Marketing, Brand Management, Campaign Management, Market Entry Strategy, User Engagement, Growth Hacking, Retail Marketing, Recruitment Marketing.
Strategic Planning
Business Analysis, Financial Modeling, Market Research, Competitive Analysis, Go-to-Market Strategy, Operational Model Transformation.
Leadership & Team Management
Cross-functional Leadership, Team Building, Performance Management, Mentorship, Stakeholder Management, Communication.
Data Analysis & Reporting
KPI Tracking, Performance Metrics, Business Intelligence, Data-Driven Decision Making, Analytical Abilities.
Product & Brand Development
Product Innovation, Brand Positioning, Product Launch, E-commerce Operations, Design Thinking.
Software & Tools
Microsoft Office Suite, Adobe Creative Suite, CRM, Marketing Automation Platforms.
Interests
Product Development & Consultancy
Product Innovation, Business Consulting, Market Analysis.
Team Sports
American Football, Teamwork, Discipline.
Leadership & Community Engagement
Youth Leadership, Mentorship, Community Involvement.
Technology & Design
Technology Trends, Architecture, Design Principles, Football Analytics.