About
Data-driven marketing professional with 10+ years of experience crafting clear and compelling content across e-commerce, blogs, and various channels. Passionate about engaging storytelling that inspires audiences and drives conversion across different platforms. Analytical growth marketer and team manager with a passion for defining and pleasing audiences.
Work
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Contract
Summary
• Coordinated end-to-end execution of content marketing strategies, leading to an 18% increase in product signups. • Conducted keyword research and optimized content for SEO in line with SEO best practices to enhance search performance and brand visibility, leading to a significant increase in organic search results. • Collaborated with cross-functional teams, including product, UX, and analytics, to create content that supported customer journeys and reflected brand guidelines. • Leveraged tools like Google Analytics to track content performance and presented actionable insights to stakeholders. • Managed content calendars and production timelines, ensuring timely delivery for campaigns and product launches.
Highlights
Coordinated end-to-end execution of content marketing strategies, leading to an 18% increase in product signups.
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Summary
Authored and distributed content across different channels, leading to an increase in user adoption.
Highlights
Co-authored and co-edited brand collateral including brochures, signage, and investor reports.
Executed editorial calendars and coordinated with internal teams to ensure consistent delivery of content.
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Summary
Increased conversion rate through on-page content optimization, image HTML optimization and Google Analytics, resulting in a 45% increase in organic traffic. • Developed and edited Jumia content guidelines blog and newsletter to improve best practices for marketplace vendors through blog posts, newsletters and social media content, leading to increased vendor retention. • Directed the creation of compelling digital content, aligning with business objectives and brand identity.
Highlights
Achieved a brand-consistency score of 78%.
Skills
Content Management
SEO, Content Strategy, Social Media Management.