About
Highly analytical and results-driven Data Analyst with a proven track record in transforming complex data into actionable insights and strategic business solutions. Expert in developing business intelligence dashboards, optimizing CRM workflows, and leveraging advanced analytics to drive lead generation, enhance customer engagement, and improve data-driven decision-making. Committed to continuous improvement and delivering measurable impact across marketing and operational initiatives.
Work
Nairobi, Nairobi, Kenya
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Summary
Currently serving as a CRM and Marketing Automation Analyst, Hannah Mwende optimizes customer relationship management and marketing processes to drive engagement, lead capture, and data collection for Dizzitup.
Highlights
Automated CRM workflows using Zapier, integrating data from social media platforms, WPForms, and live chat into Klaviyo, enabling seamless audience tracking and segmentation.
Analyzed campaign performance and marketing data to enhance customer engagement and refine automation processes, improving overall marketing effectiveness.
Optimized CRM workflows within Tawk.io by enhancing chatbot interactions, significantly improving lead capture and customer data collection efficiency.
Developed and maintained marketing processes to optimize the entire sales funnel, enhancing lead generation, nurturing, and conversion rates.
Built automated email sequences in Klaviyo, triggered by user behaviors (sign-ups, purchases, subscriptions), resulting in increased user engagement and retention.
Nairobi, Nairobi, Kenya
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Summary
As a Data Analyst at Global Careers Africa, Hannah Mwende developed robust data pipelines and analytical solutions to provide critical insights into market trends and competitive pricing.
Highlights
Engineered and automated a web scraping pipeline, efficiently extracting product details from multiple e-commerce platforms.
Designed and implemented an ETL workflow utilizing Apache Airflow for streamlined data extraction, transformation, and loading processes.
Optimized a PostgreSQL database, enhancing data querying efficiency and enabling robust analysis of pricing trends.
Developed interactive dashboards with Power BI and Tableau, providing critical insights into pricing trends, fluctuations, and competitive market positioning.
Nairobi, Nairobi, Kenya
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Summary
At Yakwetu Online Limited, Hannah Mwende served as a Data Analyst, providing key customer insights and enhancing decision-making through advanced data visualization and segmentation.
Highlights
Designed and maintained interactive dashboards and reports using Tableau and Looker Studio, delivering critical customer and social media insights that enhanced decision-making on target market strategies and improved customer experience.
Developed RFM (Recency, Frequency, Monetary) customer segmentation and cohort analysis dashboards in Tableau, identifying high-value segments and providing actionable insights for retention strategies and personalized marketing initiatives.
Conducted call surveys with top customer segments to gather direct feedback, identifying key improvement areas that boosted customer satisfaction and informed targeted enhancements.
Leveraged Google Analytics and Amplitude to analyze customer growth trends, website analytics, and campaign outcomes, delivering actionable insights that optimized marketing efforts and improved customer conversion rates.
Collaborated with the Development team to design and implement a customer-facing chatbot, using data insights to shape training content and ensure accurate, relevant responses.
Volunteer
Bringing Smiles Foundation
|Monitoring And Evaluation Officer
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Summary
Oversaw monitoring and evaluation activities to ensure program effectiveness and impact for the Bringing Smiles Foundation.
Highlights
Developed and implemented M&E frameworks to track program performance against key objectives.
Collected and analyzed data to assess the impact of community initiatives and identify areas for improvement.
Prepared comprehensive reports on program outcomes, providing insights for strategic planning and stakeholder communication.
Education
Skills
Programming Languages
Python, SQL.
Data Visualization Tools
Tableau, Looker Studio, Power BI.
Cloud & ETL Tools
Amazon Web Services (AWS), Airflow, Docker, ETL (Extract, Transform, Load).
Databases & Data Management
PostgreSQL, Data Collection, Data Structuring, Data Optimization.
Analytics & Business Intelligence
Data Analysis, Machine Learning, Business Intelligence, Campaign Performance Analysis, Customer Segmentation, Cohort Analysis, Web Analytics (Google Analytics, Amplitude), Pricing Trend Analysis, Competitive Pricing.
CRM & Marketing Automation
CRM Workflows, Marketing Automation, Klaviyo, Zapier, Tawk.io, Chatbot Optimization, Lead Generation, Lead Nurturing, Lead Conversion, Email Sequences, Personalized Content.
Project Management & Collaboration Tools
Jira, Microsoft Office Suite, SOP Documentation.
Soft Skills
Presentation, Collaboration, Problem-Solving, Communication, Strategic Decision Support, Continuous Improvement.