Hien, Tran Ngoc

AI-Driven Performance Marketing Professional

Hanoi, VN.

About

Results-driven marketing professional with a strong foundation in Finance & Banking and extensive experience in e-commerce performance marketing. Specializing in AI tool integration, data analysis, and multilingual communication, I leverage cutting-edge technology to drive innovation and optimize AI model training through high-quality data curation and annotation. My passion for AI and technology translates into measurable improvements in productivity and campaign performance.

Work

SmartOSC

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Performance Marketing Specialist

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Summary

Led performance marketing initiatives for a leading e-commerce company, driving content strategy, data analysis, and AI integration to optimize campaign performance and operational efficiency.

Highlights

Pioneered the integration of multiple AI APIs (xAI, OpenRouter.ai, Replicate.ai, Leonardo.ai, Fal.ai) to develop custom automation tools, enhancing team productivity by an estimated 25%.

Developed and executed comprehensive content strategies grounded in extensive market research and competitive analysis, creating high-quality marketing materials that drove significant engagement and conversion improvements.

Conducted in-depth data analysis to optimize e-commerce campaign performance, translating complex datasets into actionable recommendations that informed strategic decisions and improved ROI.

Utilized AI-powered coding tools and adapted to new proprietary software applications to streamline workflow processes, significantly increasing operational efficiency and data-driven decision-making.

Navigated diverse information resources and databases to gather critical insights, synthesizing complex data into clear, actionable recommendations for stakeholders, ensuring high accuracy in all research deliverables.

Education

Hanoi University of Business and Technology

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Bachelor Finance and Banking Grade:

Courses

Statistical Analysis & Data Interpretation

Research Methodologies

Financial Modeling & Analysis

Business Communication

Languages

Vietnamese

English

Skills

AI & Machine Learning

AI API Integration, xAI, OpenRouter.ai, Replicate.ai, Leonardo.ai, Fal.ai, AI Image/Video Generation Tools, AI-Powered Coding Assistants, Machine Learning Model Optimization, AI Tool Development, AI Integration, Technology Innovation.

Data Analysis & Marketing Analytics

Data Analysis, Research Methodologies, Performance Marketing Analytics, Data Visualization, KPI Tracking, Database Navigation, Information Retrieval, Market Research, Competitive Analysis.

Content & Communication

Content Strategy, Blog Content Creation, Marketing Materials, Professional Writing & Editing, Technical Documentation, Multilingual Communication, Cross-Cultural Communication.

Software & Productivity Tools

AI-Powered Productivity Tools, Proprietary Software Adaptation, Workflow Automation, Software Application Proficiency.

Strategic & Analytical Thinking

Advanced Research, Information Navigation, Autonomous Decision-Making, Analytical Capabilities, Organizational Capabilities, Trend Identification, Opportunity Analysis, Quality Focus.

Collaboration & Remote Work

Cross-functional Collaboration, Team Leadership, Remote Work Proficiency, Distributed Teams.