Nguyễn Thị Hương

Content Marketing Specialist
Ho Chi Minh City, VN.

About

Dynamic Content Marketing professional with expertise in multi-channel strategy across websites, social media (Facebook, TikTok), and PR, dedicated to enhancing brand recognition, attracting customers, and driving significant revenue growth for organizations.

Work

Personal Branding
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TikTok Content Creator & Social Media Manager

Ho Chi Minh City, Ho Chi Minh, Viet Nam

Summary

Independently managed and grew a personal brand across TikTok channels, demonstrating strong content creation and audience engagement skills.

Highlights

Grew a TikTok channel to over 6,300 followers within 5 months, consistently publishing 4 high-quality videos per month.

Achieved viral success with top videos gaining 668.3K views and 332.1K views, significantly expanding content reach.

Drove an additional 730+ followers within 2 months through strategic content planning and consistent engagement (4 videos/month).

Applied data-driven insights to content strategy, optimizing video performance and audience growth.

DVA GROUP
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Content Marketing Specialist (Viện thẩm mỹ DIVA)

Ho Chi Minh City, Ho Chi Minh, Viet Nam

Summary

Managed multi-channel content creation and strategy for a leading beauty institute, enhancing brand visibility and engaging target audiences.

Highlights

Developed and executed diverse content strategies, including PR articles, SEO-optimized sales landing pages, and news content.

Produced compelling multimedia content, crafting program and voice scripts that resonated with target demographics.

Generated innovative content ideas and comprehensive plans, ensuring alignment with marketing objectives and brand guidelines.

Collaborated with cross-functional teams to fulfill content requirements, contributing to cohesive marketing campaigns.

DVA GROUP
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SEO Content Optimizer (Nha khoa Quốc tế Daisy)

Ho Chi Minh City, Ho Chi Minh, Viet Nam

Summary

Optimized SEO content for an international dental clinic, driving organic search performance and content discoverability.

Highlights

Authored high-quality, SEO-standard articles based on provided keyword sets, significantly improving organic search visibility.

Monitored and analyzed key SEO content performance metrics, identifying opportunities for optimization and increased effectiveness.

Implemented comprehensive on-page SEO strategies to enhance content ranking and user engagement.

Ensured content adherence to SEO best practices, contributing to improved search engine results.

Freelance
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SEO Content Writer

Ho Chi Minh City, Ho Chi Minh, Viet Nam

Summary

Provided freelance SEO content writing services across diverse industries, specializing in niche-specific article creation.

Highlights

Authored SEO-optimized articles for clients across diverse sectors, including interior design, cosmetics, and beauty spas.

Conducted thorough keyword research and integrated industry-specific terminology to enhance content visibility and search engine ranking.

Delivered high-quality, engaging content tailored to client requirements and target audiences, meeting tight deadlines.

Collaborated with clients to understand content needs, ensuring effective communication of brand messages.

Education

Hue University of Sciences
Hue, Thua Thien Hue, Viet Nam

Bachelor

Journalism

Grade: Excellent

Languages

Vietnamese

Skills

Content Creation & Editing

Canva, Capcut, Video Editing, Image Design, AI Content Generation (Gemini, Claude), Content Quality Enhancement.

SEO & Analytics

Keyword Research, On-page SEO, Google Analytics, Google Search Console, SEO Performance Measurement, Content Optimization.

Content Strategy & Writing

PR Writing, Sales Landing Page (LDP) Content, News Writing, Program Scripting, Voice Scripting, Content Ideation, Content Planning, Multi-channel Content.

Social Media Marketing

TikTok Content Creation, Audience Growth, Viral Content Strategy, Social Media Management.