About
Highly analytical and user-centric Product Designer and Researcher with over 4 years of experience driving product innovation and enhancing user experiences across B2C and B2B platforms. Proven ability to translate complex business questions into actionable research plans, leading to quantifiable improvements in user engagement, task success, and conversion rates, including a 21% reduction in abandonment rate and an 8% increase in Average Order Value. Adept at leveraging design thinking, usability testing, and cross-functional collaboration to deliver impactful product roadmaps and features.
Skills
UX/UI Design & Research
User Flows, Information Architecture, Visual Design, Prototyping, Wireframing, Low-Fidelity Mockups, Test Planning, Usability Testing, A/B Testing, User Interviews.
Product Strategy & Management
Project Planning, Strategic Thinking, Creative Ideation, Scope Definition, Facilitation, Resource Allocation, Adaptability.
Work
Remote, N/A, Global
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Summary
As Product Designer and Researcher, Isabel designs user interviews, creates user personas, conducts usability testing, and collaborates with cross-functional teams to translate requirements into effective product roadmap delivery.
Highlights
Orchestrated comprehensive user interviews and developed data-driven personas, effectively translating target audience expectations into actionable product requirements.
Developed detailed use cases to visualize potential functionalities and real-world product applications, guiding development and stakeholder alignment.
Conducted thorough usability testing, SWOT, and competitive analyses for new products, identifying key findings to shape project scope and strategic goals.
Collaborated with cross-functional teams to translate complex requirements into actionable product features, ensuring effective prioritization and timely delivery within the product roadmap.
Remote, N/A, Global
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Summary
As a Freelance Product Designer, Isabel analyzes customer behavior patterns, translates client needs into B2C/B2B solutions, conducts post-launch quality assessments, and prioritizes requirements to ship products within dynamic timeframes.
Highlights
Analyzed customer and user behavior patterns, extracting actionable insights to inform strategic decisions for key stakeholders and senior management.
Engaged directly with B2C and B2B clients to understand core goals and needs, translating them into effective, tailored product solutions.
Conducted post-launch quality assessments utilizing data analytics tools, providing critical feedback to engineering and product teams for continuous improvement.
Defined and prioritized product requirements, aligning with evolving business goals and shipping products effectively within dynamic timeframes.
Remote, N/A, Global
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Summary
As Product Designer and Researcher, Isabel led discovery sprints, translated business questions into actionable solutions, designed usability testing to validate UX/UI, and developed experimentation strategies to measure product impact.
Highlights
Led discovery sprints to uncover core OMS functionalities for B2C enterprises and SMBs, identifying critical overlaps and deviations to inform targeted product development.
Translated broad business questions into actionable research plans and data-driven solutions, achieving a Net Promoter Score (NPS) of 9 out of 10 by developing desirable, viable, and feasible product features.
Designed and executed usability testing, validating solutions and refining UX/UI to improve task success by 38% and reduce task time by 20%.
Developed and implemented experimentation strategies for continuous product improvement and post-launch monitoring, defining success metrics and measuring the impact of new features.
Effectively communicated project objectives, goals, and progress to cross-functional teams, management, and key stakeholders, ensuring alignment and transparency.
Remote, N/A, Global
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Summary
As Product Designer, Isabel led research sprints to resolve user flow issues, validated hypotheses, identified key opportunities to boost engagement, and crafted cross-platform solutions while collaborating on innovative feature integrations.
Highlights
Led and facilitated research sprints and workshops with cross-functional teams, resolving user flow issues and reducing catering order abandonment rates by 21%.
Validated diverse user hypotheses through research sprints and workshop facilitation, informing design decisions and product strategy.
Identified key opportunities to alleviate user frustrations, boosting product engagement and adoption, which resulted in an 8% increase in Average Order Value (AOV) for nationwide kiosk orders within the first month.
Developed nuanced cross-platform solutions, balancing product goals, client requests, and regulatory requirements against delivery timelines and resources.
Collaborated with IT, marketing, and management to evaluate and propose innovative features, successfully integrating ghost kitchens into the business lineup.