About
Highly accomplished Global Go-To-Market and marketing leader with extensive experience in program management and product launches, specializing in developing comprehensive partner ecosystems. Proven success in driving cross-functional collaboration to foster market expansion, build scalable joint GTM models, and enhance partner-driven revenue streams, consistently leveraging deep market insights to achieve mutual business growth with strategic partners.
Work
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Summary
Led global campaigns and partnerships for a creative strategy and market activation studio, translating high-level vision into regionally grounded execution and driving ecosystem engagement.
Highlights
Directed multi-country Microsoft for Startups AI & Azure Listening Tour across Kenya, South Africa, Nigeria, and Senegal, engaging 500+ VCs and ecosystem leaders.
Authored the high-impact report "How to Eat an Elephant," translating raw insights into Microsoft's strategic roadmap for deepening startup ecosystem impact across Africa.
Designed and implemented custom engagement formats (e.g., Ecosystem Exchange Labs) and scalable recommendations, informing Microsoft's regional activation and partnership strategy across emerging markets.
Positioned Niche & Narrative as a lead ecosystem partner for Microsoft, expanding global collaboration opportunities.
Engaged 500+ ecosystem stakeholders across 4 cities, delivering 6 tailored opportunity maps for Microsoft in Africa.
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Summary
Led Go-To-Market initiatives for a fintech/mobile payment service, driving global expansion and increasing market share through strategic partnerships.
Highlights
Orchestrated cross-functional team delivery using Agile, tailoring products for international markets to significantly enhance user adoption and satisfaction.
Conducted regular business reviews using SWOT analysis and Balanced Scorecard to refine joint business plans and ensure strategic goal alignment.
Developed and executed strategic GTM plans via Salesforce, setting clear Objectives and Key Results (OKRs) for measuring project success.
Drove a 25% increase in international user base through strategic ISV partnerships and co-sell activities.
Analyzed market trends and competitive landscape using Google Analytics and PEST analysis to inform strategic insights and seamless product launches.
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Summary
Directed B2B and B2C product launches, enhancing market penetration and engagement strategies across diverse markets for a global financial services firm.
Highlights
Directed B2B and B2C product launches, improving market penetration and engagement across diverse markets through comprehensive market analysis and competitive benchmarking.
Enhanced sales readiness and buyer engagement via strategic product launches, leveraging cross-area and cross-subsidiary insights for execution excellence.
Conducted detailed market research and customer segmentation using Tableau and Google Analytics to inform product positioning and messaging.
Coordinated cross-functional teams using Asana and Trello, ensuring seamless product launches and effective marketing campaign execution.
Met revenue targets and improved market penetration by establishing strategic partnerships and enhancing joint selling propositions.
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Summary
Managed operational readiness for emerging products, contributing to increased adoption and market growth post-launch for a leading background check solutions provider.
Highlights
Managed operational readiness for emerging products, contributing to a 20% increase in post-launch adoption through detailed readiness assessments.
Implemented strategic GTM frameworks aligned with corporate objectives, driving effective market penetration and sustained growth through data-driven decision-making.
Developed comprehensive Go-to-Market plans leveraging Salesforce and HubSpot, and led company-wide enablement programs.
Managed the executive customer advisory board program, facilitating strategic discussions and insights to enhance product offerings.
Boosted customer usage by 20% within six months by executing a successful product upsell marketing plan.
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Summary
Managed the program for research and launch of the LinkedIn Business platform, enhancing product positioning and driving market share growth.
Highlights
Managed the research and launch program for the LinkedIn Business platform, coordinating efforts across multiple teams for successful deployment.
Led a team of analysts in competitor analysis and opportunity identification, contributing to a 15% growth in market share.
Created and executed comprehensive Go-to-Market plans using Salesforce and HubSpot for marketing tracking.
Conducted detailed customer segmentation and market trend analysis to inform product positioning and messaging.
Reduced time spent on ineffective marketing campaigns by 40% by implementing data-driven processes.
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Summary
Developed comprehensive marketing strategies for a mobile app security provider, focusing on sales enablement and strategic partnerships to facilitate North American market entry.
Highlights
Developed comprehensive marketing strategies for North American market entry, focusing on sales enablement and strategic partnerships using HubSpot.
Led digital and cross-functional initiatives, improving lead generation, conversion rates, and revenue growth through targeted, data-driven campaigns.
Managed cross-functional teams using Asana and Trello to create and launch innovative product offerings tailored for the North American market.
Conducted market research and competitive analysis using Google Analytics to inform market entry strategies.
Achieved a 20% increase in customer satisfaction scores by launching tailored product offerings for the North American market.
Volunteer
Startup Grind
|Dallas Director
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Summary
Leads the local chapter, significantly enhancing community engagement and support for startups through strategic networking events and valuable workshops.
Highlights
Led the local chapter, significantly enhancing community engagement and startup support through strategic networking events and valuable workshops, resulting in increased membership and active participation.
Dallas Entrepreneurship Center Network
|Associate Board Member
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Summary
Provides strategic insights for program development, enhancing marketing and GTM strategies to boost community engagement and partnership success.
Highlights
Provided strategic insights for program development, enhancing marketing and Go-to-Market strategies to boost community engagement and partnership success.
World Economic Forum
|Global Shapers
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Summary
Leads community engagement initiatives and startup investment evaluations, contributing to significant community growth and startup success.
Highlights
Led community engagement initiatives and startup investment evaluations, contributing to significant community growth and startup success.
Skills
Marketing & GTM Strategy
Sales Enablement, Market Development, Go-To-Market Strategy, Strategic Planning & Implementation, Product Launch, Product Release Management, Channel Sales, Business Development, Strategic Partnership Management, Account Management, Commercial Sales.
Program & Project Management
Strategic Program Management, Agile Framework, Cross-functional Team Leadership, Project Success Measurement (OKRs).
Data & Analytics
Budgeting & Forecasting, Data-Driven Decision Making, Market Research, Competitive Analysis, Customer Segmentation, Google Analytics, Tableau, PEST Analysis.
Business Development & Negotiation
Negotiation, Strategic Partnerships, Joint Selling Propositions, Stakeholder Management.
CRM & Project Tools
Salesforce, HubSpot, Asana, Trello, RACI Matrix.