Isioma Orewa

Directed multi-country Microsoft for Startups AI & Azure Listening Tour across Kenya, South Africa, Nigeria, and Senegal, engaging 500+ VCs and ecosystem leaders.

Authored the high-impact report "How to Eat an Elephant," translating raw insights into Microsoft's strategic roadmap for deepening startup ecosystem impact across Africa.

Designed and implemented custom engagement formats (e.g., Ecosystem Exchange Labs) and scalable recommendations, informing Microsoft's regional activation and partnership strategy across emerging markets.

Positioned Niche & Narrative as a lead ecosystem partner for Microsoft, expanding global collaboration opportunities.

Engaged 500+ ecosystem stakeholders across 4 cities, delivering 6 tailored opportunity maps for Microsoft in Africa.

Orchestrated cross-functional team delivery using Agile, tailoring products for international markets to significantly enhance user adoption and satisfaction.

Conducted regular business reviews using SWOT analysis and Balanced Scorecard to refine joint business plans and ensure strategic goal alignment.

Developed and executed strategic GTM plans via Salesforce, setting clear Objectives and Key Results (OKRs) for measuring project success.

Drove a 25% increase in international user base through strategic ISV partnerships and co-sell activities.

Analyzed market trends and competitive landscape using Google Analytics and PEST analysis to inform strategic insights and seamless product launches.

Directed B2B and B2C product launches, improving market penetration and engagement across diverse markets through comprehensive market analysis and competitive benchmarking.

Enhanced sales readiness and buyer engagement via strategic product launches, leveraging cross-area and cross-subsidiary insights for execution excellence.

Conducted detailed market research and customer segmentation using Tableau and Google Analytics to inform product positioning and messaging.

Coordinated cross-functional teams using Asana and Trello, ensuring seamless product launches and effective marketing campaign execution.

Met revenue targets and improved market penetration by establishing strategic partnerships and enhancing joint selling propositions.

Managed operational readiness for emerging products, contributing to a 20% increase in post-launch adoption through detailed readiness assessments.

Implemented strategic GTM frameworks aligned with corporate objectives, driving effective market penetration and sustained growth through data-driven decision-making.

Developed comprehensive Go-to-Market plans leveraging Salesforce and HubSpot, and led company-wide enablement programs.

Managed the executive customer advisory board program, facilitating strategic discussions and insights to enhance product offerings.

Boosted customer usage by 20% within six months by executing a successful product upsell marketing plan.

Managed the research and launch program for the LinkedIn Business platform, coordinating efforts across multiple teams for successful deployment.

Led a team of analysts in competitor analysis and opportunity identification, contributing to a 15% growth in market share.

Created and executed comprehensive Go-to-Market plans using Salesforce and HubSpot for marketing tracking.

Conducted detailed customer segmentation and market trend analysis to inform product positioning and messaging.

Reduced time spent on ineffective marketing campaigns by 40% by implementing data-driven processes.

Developed comprehensive marketing strategies for North American market entry, focusing on sales enablement and strategic partnerships using HubSpot.

Led digital and cross-functional initiatives, improving lead generation, conversion rates, and revenue growth through targeted, data-driven campaigns.

Managed cross-functional teams using Asana and Trello to create and launch innovative product offerings tailored for the North American market.

Conducted market research and competitive analysis using Google Analytics to inform market entry strategies.

Achieved a 20% increase in customer satisfaction scores by launching tailored product offerings for the North American market.